Is rubis chocolate wine profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 6 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (39/100).

How competitive is the rubis chocolate wine niche?

3 brands and 16 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

When does demand for rubis chocolate wine peak?

Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.

What does it cost to enter the rubis chocolate wine niche?

Listings span £11.87–£24.62; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.

rubis chocolate wine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great£14.99

avg listing price — sweet spot $15–$100

Price range

Great£11.87–£24.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,422

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£127K

£127K/yr · 70K searches

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, rubis chocolate wine is a £127K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rubis chocolate wine market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £90K–£120K; units × avg price
Conversion rate: 12.2%
Avg BSR: #88
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Lillet60%
Rubis37%
Cantine Pellegrino3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Open Trend

Top rubis chocolate wine search terms

lillet blanc17K/yr +38.8%13.5% conv.
rubis chocolate wine14K/yr -34.6%8.7% conv.
dessert wine13K/yr -25.1%1.1% conv.
chocolate wine12K/yr -35.1%5.8% conv.
kina lillet3K/yr +37.5%4.6% conv.
desert wine4K/yr -3.7%1.8% conv.
rubis4K/yr -24.1%4.6% conv.
sauternes dessert wine3K/yr -12.9%0.6% conv.

All search terms

Top rubis chocolate wine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lillet Blanc - French Aperitif Light and Crisp with Citrus Hints Perfect as a Spritz Cocktail A blend of Wines and Fruit Infused Alcohol Natural Ingredients 95kcal with Light Tonic 75cl

Lillet£13.934.8★4,192 rev

Rubis Chocolate Wine IWSC Gold Award Winner | Tempranillo Dessert Wine 15% ABV | 50cl Bottle | Christmas Luxury

Rubis£11.874.7★1,047 rev

Lillet Rosé - French Aperitif Delicate Fresh and Fruity Perfect as a Spritz Cocktail A Blend of Wines and Fruit Infused Alcohol Natural Ingredients 92kcal with Light Tonic Water 75cl

Lillet£13.214.6★1,466 rev

Rubis Chocolate Wine IWSC Gold Award Winner | 2 Bottle Pack | Tempranillo Dessert Wine 15% ABV | 50cl Luxury Gift Box |

Rubis£24.624.8★1,003 rev

Rubis Chocolate Wine IWSC Gold Award Winner | Tempranillo Dessert Wine 15% ABV | 50cl Luxury Gift Box | Christmas Luxury

Rubis£13.414.7★730 rev

Newest

by launch date

Cantine Pellegrino Passito Pantelleria Dessert Wine 50 cl

Cantine Pellegrino£12.9294 rev

7y ago

Rubis Chocolate Wine IWSC Gold Award Winner | Tempranillo Dessert Wine 15% ABV | 50cl Luxury Gift Box | Christmas Luxury

Rubis£13.41730 rev

9y ago

Rubis Chocolate Wine IWSC Gold Award Winner | 2 Bottle Pack | Tempranillo Dessert Wine 15% ABV | 50cl Luxury Gift Box |

Rubis£24.621,003 rev

13y ago

Lillet Rosé - French Aperitif Delicate Fresh and Fruity Perfect as a Spritz Cocktail A Blend of Wines and Fruit Infused Alcohol Natural Ingredients 92kcal with Light Tonic Water 75cl

Lillet£13.211,466 rev

14y ago

Rubis Chocolate Wine IWSC Gold Award Winner | Tempranillo Dessert Wine 15% ABV | 50cl Bottle | Christmas Luxury

Rubis£11.871,047 rev

15y ago

What buyers say about rubis chocolate wine

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“Delicious”

Alcohol Flavor21%

“Super drinkable”

Flavor21%

“Super Chocolatey flavour”

Sweetness8%

“Sophisticated and sweet”

Value For Money8%

“Good value for money as you don't need much”

Common questions

Is rubis chocolate wine profitable to sell on Amazon United Kingdom?: The niche generates £127K/yr across 6 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (39/100).
How competitive is the rubis chocolate wine niche?: 3 brands and 16 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
When does demand for rubis chocolate wine peak?: Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.
What does it cost to enter the rubis chocolate wine niche?: Listings span £11.87–£24.62; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.