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Rubis Chocolate Wine

Fail

The top 5 brands take 100% of clicks, so Rubis Chocolate Wine is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£127K/yr70K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
97%top-5 click share · 3 brands · 16 sellers

Flapen Score

Rubis Chocolate Wine against its category

The dotted line is the Grocery average. Past it, Rubis Chocolate Wine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubis Chocolate Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubis Chocolate Wine 70K times last year and spent an estimated £127K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
12.2%
Market size, estimated
£127Ka year
Peak month
December10.3× the quietest month
Top search term
lillet blanc17K searches a year

02 · Price

A sale here is worth £14.99.

Listings sell for £14.99 on average, from £11.87 to £24.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £14.99 that is £7K to £11K a year per listing.

Average price
£14.99under the $15 to $100 sweet spot
Price range
£11.87–£24.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Beer, Wine & Spirits. It carries 1,422 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#88in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,422per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Rubis Chocolate Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Lillet60%
  • Rubis37%
  • Cantine Pellegrino3%
  • Open — no brand owns it (0%)

Demand

Rubis Chocolate Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Rubis Chocolate Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lillet blanc17K/yr
  • rubis chocolate wine14K/yr
  • dessert wine13K/yr
  • chocolate wine12K/yr
  • kina lillet3K/yr
  • desert wine4K/yr
  • rubis4K/yr
  • sauternes dessert wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Rubis Chocolate Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Taste-Overall42%

Delicious

delicious

Delicious - I should have on repeat order

Alcohol Flavor21%

Super drinkable

Really delicious in a Martini making it different to other martini's

Incredible wine

Flavor21%

Super Chocolatey flavour

Warm, smooth flavour usually drunk at room temperature after a meal of with a dessert

Sweetness8%

Sophisticated and sweet

Value For Money8%

Good value for money as you don't need much

FAQ

Common Rubis Chocolate Wine questions

Answered from the same tracked data.