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Rubber Broom

Maybe

Returns run at only 0.8% of orders. But prices span $3.55–$16.07, mostly outside the sweet spot, so Rubber Broom is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£233K/yr290K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
40%top-5 click share · 26 brands · 70 sellers

Flapen Score

Rubber Broom against its category

The dotted line is the Grocery average. Past it, Rubber Broom is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Broom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Broom 290K times last year and spent an estimated £233K. The top 5 brands take 57% of clicks. Demand peaks in Mar–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
8.1%
Market size, estimated
£233Ka year
Peak month
March1.9× the quietest month
Top search term
rubber broom97K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £3.55 to £16.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £9.95 that is £5K to £7K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£3.55–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #157 within Cleaning Tools. It carries 1,370 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
67%
Out of stock, average day
9.9%
Average rank
#157in Cleaning Tools
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,370per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rubber Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

70

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

40%

Top 20: 86%

Open market

37%

  • TDBS The Dustpan and Brush Store25%
  • Beldray11%
  • Vileda8%
  • SWISSPACK6%
  • MR.SIGA6%
  • ZENO6%

Demand

Rubber Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Rubber Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber broom97K/yr
  • rubber brush36K/yr
  • rubber broom for pet hair carpet19K/yr
  • carpet broom16K/yr
  • pet hair broom19K/yr
  • rubber brush for pet hair13K/yr
  • rubber brush for floors10K/yr
  • rubber sweeping brush10K/yr
  • silicone broom13K/yr
  • rubber floor brush7K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Broom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.35

Broke on first use

Broke in minutes

falls apart

Quality-Overall13%+0.20

really poor quality - fell apart within a month

Poor quality

Poor quality, fell apart

Strength8%−0.05

Not sturdy

flimsy

Not strong enough

Size-Overall7%−0.07

A bit small

Mismatching size

appearing too short

Ease Of Use7%+0.52

making it doubly awkward to use

This makes it difficult to use

A bit of effort

Love

Value For Money15%+0.86

Value for money

Excellent value for money

Money well spent

Quality-Overall15%+0.20

Excellent product

Its really well made

Its well made

Ease Of Cleaning11%+0.62

Good tool for cleaning

Overall, its fine for basic cleaning tasks,

easy to clean

Advertised Vs Actual Product11%+1.08

Just what I needed

As described

Does what it says

Ease Of Use10%+0.52

Easy to use

handy

its really straightforward

Return

0.8% Return rate 12% Fixable by listing

Functionality-Overall17%▂▆██▇▆

Picks up hair the vacuum can't

Not working

It jumps a lot. Not has good has I through it would be

Defective Material/Parts15%▇▇██▄▅
Durability13%▆▅▆▄▇█

Broke on first use

Broke in minutes

falls apart

Add-Ons/Attachments7%█▅▆▆█▃

The pole will not stay attached

It wont stay attached in middle

The head is not attached securely

Size-Overall6%█▇▃▆▂▄

A bit small

Mismatching size

appearing too short

FAQ

Common Rubber Broom questions

Answered from the same tracked data.