How competitive is the Rub niche on Amazon United Kingdom?

21 brands and 119 sellers compete in Rub on Amazon United Kingdom. The top 5 Rub products take 27% of clicks and its top 5 brands hold 74% of demand.

What does it cost to enter the Rub niche?

Rub sells for £5.24 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.63–£26.33. The average incumbent carries 426 reviews — the moat a new listing must climb.

Rub

Rub shows low returns (0.0%), but pricing outside the sweet spot ($5.24 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Rub profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rub is a £84K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.

Rub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.3% over the last 90 days and 7.7% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr20K

Search volume / yr+3.3%208K

Conversion rate7.7%

Avg price£5.24

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers21 · 119

Top-5 product click share27%

Open market26%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 64 products

Top Rub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwartz Chicken Seasoning Artificial Colours and Flavours Free 720g

Price: £7.20
Rating: 4.4/5
Reviews: 789
Age: 15y ago

Schwartz Chicken Seasoning Paprika and Onion 50g

Price: £2.01
Rating: 4.6/5
Reviews: 327
Age: 10y ago

Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special

Price: £4.85
Rating: 4.5/5
Reviews: 78
Age: 4y ago

Morrisons Chicken Seasoning 50 g

Price: £1.19
Rating: 4.5/5
Reviews: 264
Age: 8y ago

Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g

Price: £9.69
Rating: 4.6/5
Reviews: 96
Age: 1y ago

Newest

by launch date

Schwartz Air-Fry Bangin Chicken Seasoning 120g

Price: £2.22
Rating: 5.0/5
Reviews: 3
Age: 9mo ago

Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g

Price: £9.34
Rating: 4.6/5
Reviews: 34
Age: 9mo ago

Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g

Price: £2.25
Rating: 4.8/5
Reviews: 15
Age: 1y ago

Schwartz Air Fryer Sweet & Sticky Chinese BBQ Seasoning Drum 125g

Price: £2.32
Rating: 4.7/5
Reviews: 39
Age: 1y ago

Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g

Price: £9.69
Rating: 4.6/5
Reviews: 96
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

119

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

27%

Top 20: 62%

Open market

22%

Schwartz36%
Just Spices17%
Angus & Oink11%
Dunn's River5%
Morrisons5%
Cape Herb & Spice5%

Rub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR7.7%Products64Brands21Top 5 Brands74%OOS Rate11.2%Rating4.5★Reviews426Avg BSR#259

Top Rub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken seasoning100K/yr +0.8%9.6% conv.
rub59K/yr +8.9%1.3% conv.
just spices21K/yr +10.0%2.0% conv.
just spices uk9K/yr +51.4%1.9% conv.
air fryer seasoning9K/yr -34.9%3.3% conv.
american seasoning6K/yr -24.6%1.1% conv.
chicken spice4K/yr +3.3%10.5% conv.

What reviews say buyers love and hate about Rub

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall33%

“Absolutely delicious”

Flavor20%

“Fantastic flavour”

Value For Money8%

“Good value for money”

Spiciness7%

“Nice spice”

Quality-Overall6%

“Pretty good on all sorts”

What buyers complain about

68% of reviews

Salt Content26%

“Incredibly salty”

Taste-Overall8%

“Bland”

Flavor8%

“Don't particularly like the flavour”

Value For Money6%

“a little expensive”

Spiciness6%

“Really spiced up bland pizzas etc”

Common Rub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rub 54/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 64 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +3.3% over the last 90 days.

Rub buyers on Amazon United Kingdom complain most about Salt Content, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.