Rub
MaybeAn estimated 0.0% of orders come back. But products sell for $5.24 on average, outside the sweet spot, so Rub is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £84K/yr208K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 27%top-5 click share · 21 brands · 119 sellers
Flapen Score
Rub against its category
The dotted line is the Grocery average. Past it, Rub is stronger. Inside it, weaker.
Market
The Rub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rub 208K times last year and spent an estimated £84K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £84Ka year
- Top search term
- chicken seasoning100K searches a year
02 · Price
A sale here is worth £5.24.
Listings sell for £5.24 on average, from £0.63 to £26.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.24 that is £524 to £1K a year per listing.
- Average price
- £5.24under the $15 to $100 sweet spot
- Price range
- £0.63–£26.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £524–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #259 within Herbs, Spices & Seasonings. It carries 426 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 94%
- Out of stock, average day
- 11.2%
- Average rank
- #259in Herbs, Spices & Seasonings
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 426per listing
- Listings tracked
- 64
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Rub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schwartz Chicken Seasoning Artificial Colours and Flavours Free 720g
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 15y ago

Schwartz Chicken Seasoning Paprika and Onion 50g
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 10y ago

Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special
- Price
- £4.85
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 4y ago

Morrisons Chicken Seasoning 50 g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 8y ago

Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Trending
estimated 90-day click momentum
Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Just Spices Soup & Stew Allrounder 50g I Takes hearty home-cooked meals to a whole new level
- Price
- £3.99
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago

Just Spices Chips Seasoning 85g I Cheer up your chips for a taste of bliss
- Price
- £4.55
- Rating
- 4.2/5
- Reviews
- 127
- Age
- 4y ago

Schwartz Air-Fry Bangin Chicken Seasoning 120g
- Price
- £2.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special
- Price
- £4.85
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 4y ago
Newest
by launch date
Schwartz Air-Fry Bangin Chicken Seasoning 120g
- Price
- £2.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g
- Price
- £2.25
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Schwartz Air Fryer Sweet & Sticky Chinese BBQ Seasoning Drum 125g
- Price
- £2.32
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
119
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 62%
Open market
22%
- Schwartz36%
- Just Spices17%
- Angus & Oink11%
- Dunn's River5%
- Morrisons5%
- Cape Herb & Spice5%
Demand
Rub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Rub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken seasoning100K/yr
- rub59K/yr
- just spices21K/yr
- just spices uk9K/yr
- air fryer seasoning9K/yr
- american seasoning6K/yr
- chicken spice4K/yr
Reviews and returns
What reviews say buyers love and hate about Rub
We read the reviews and the return reasons for every product selling here.
“Incredibly salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









