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Rub

Maybe

Returns run at only 0.0% of orders. But products sell for $5.24 on average, outside the sweet spot, so Rub is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£84K/yr208K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
27%top-5 click share · 21 brands · 119 sellers

Flapen Score

Rub against its category

The dotted line is the Grocery average. Past it, Rub is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rub 208K times last year and spent an estimated £84K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
7.7%
Market size, estimated
£84Ka year
Top search term
chicken seasoning100K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £0.63 to £26.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.24 that is £524 to £1K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£0.63–£26.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£524–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #259 within Herbs, Spices & Seasonings. It carries 426 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
94%
Out of stock, average day
11.2%
Average rank
#259in Herbs, Spices & Seasonings
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Rub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

119

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

27%

Top 20: 62%

Open market

22%

  • Schwartz36%
  • Just Spices17%
  • Angus & Oink11%
  • Dunn's River5%
  • Morrisons5%
  • Cape Herb & Spice5%

Demand

Rub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Rub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken seasoning100K/yr
  • rub59K/yr
  • just spices21K/yr
  • just spices uk9K/yr
  • air fryer seasoning9K/yr
  • american seasoning6K/yr
  • chicken spice4K/yr

Reviews and returns

What reviews say buyers love and hate about Rub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content26%−0.19

Incredibly salty

Excessively Salty

Way too salty

Taste-Overall8%+1.83

Bland

Bad taste

I was quite surpised thoughj thyat it does actually taste quite 'chicken-y'

Flavor8%−0.01

Don't particularly like the flavour

Very flavorless, possibly stale

Flavours are quite weak

Value For Money6%+0.41

a little expensive

Waste of money:

Not worth it

Spiciness6%+0.97

Really spiced up bland pizzas etc

Not spicy

otherwise it will be rather hot

Love

Taste-Overall33%+1.83

Absolutely delicious

Very good seasoning great taste

It tastes amazing

Flavor20%−0.01

Fantastic flavour

It adds flavour to everything

Interesting flavour

Value For Money8%+0.41

Good value for money

Decent price

Good value

Spiciness7%+0.97

Nice spice

not over spicy

Lush and tasty and not too spicy

Quality-Overall6%+0.32

Pretty good on all sorts

Great quality steak rub

Excellent product

FAQ

Common Rub questions

Answered from the same tracked data.