rub
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.24 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great426.41avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£0.63–£26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 208K searches
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rub is a £84K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rub market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £79K–£105K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 42%
- Out of stock
- 11.2%
- Avg brand age
- 72 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
119
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
27%
Top 20: 62%
Open market
22%
- Schwartz36%
- Just Spices17%
- Angus & Oink11%
- Dunn's River5%
- Morrisons5%
- Cape Herb & Spice5%
Demand
Weekly Amazon search volume, last 42 weeks — +3.3% search growth over the last 90 days.Top rub search terms
- chicken seasoning100K/yr
- rub59K/yr
- just spices21K/yr
- just spices uk9K/yr
- air fryer seasoning9K/yr
- american seasoning6K/yr
- chicken spice4K/yr
Top rub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwartz Chicken Seasoning Artificial Colours and Flavours Free 720g
Schwartz£7.204.4★789 rev
Schwartz Chicken Seasoning Paprika and Onion 50g
Schwartz£2.014.6★327 rev
Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special
Just Spices£4.854.5★78 rev
Morrisons Chicken Seasoning 50 g
Morrisons£1.194.5★264 rev
Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g
Angus & Oink£9.694.6★96 rev
Newest
by launch date
Schwartz Air-Fry Bangin Chicken Seasoning 120g
Schwartz£2.223 rev
Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
Angus & Oink£9.3434 rev
Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g
Schwartz£2.2515 rev
Schwartz Air Fryer Sweet & Sticky Chinese BBQ Seasoning Drum 125g
Schwartz£2.3239 rev
Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g
Angus & Oink£9.6996 rev
Trending
90-day click momentumAngus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
Angus & Oink£9.344.6★
Just Spices Soup & Stew Allrounder 50g I Takes hearty home-cooked meals to a whole new level
Just Spices£3.993.6★
Just Spices Chips Seasoning 85g I Cheer up your chips for a taste of bliss
Just Spices£4.554.2★
Schwartz Air-Fry Bangin Chicken Seasoning 120g
Schwartz£2.225.0★
Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special
Just Spices£4.854.5★
What buyers say about rub
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Fantastic flavour”
“Good value for money”
“Nice spice”
“Pretty good on all sorts”
“A versatile salt with a burst of flavour”
“everyone loves my cooking”
“Easy to use”
“During cooking, it releases a familiar roasted garlic aroma and forms a light crust without excessive burning, provided the heat is kept moderate”
“Does the job”
What buyers complain about
“Incredibly salty”
“Bland”
“Don't particularly like the flavour”
“a little expensive”
“Really spiced up bland pizzas etc”
“the sugar kicks in and ruins it”
“Thats all you can smell and taste and its disgusting”
“Could not use”
“Bigger than I expected”
“shame and a waste”
Common questions
- Is rub profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 64 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rub niche?
- 21 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in rub?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- What does it cost to enter the rub niche?
- Listings span £0.63–£26.33; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.