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Royal Jelly

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.6% this quarter, so Royal Jelly is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£120K/yr87K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
52%top-5 click share · 19 brands · 22 sellers

Flapen Score

Royal Jelly against its category

The dotted line is the Grocery average. Past it, Royal Jelly is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Jelly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Jelly 87K times last year and spent an estimated £120K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
5.7%
Market size, estimated
£120Ka year
Peak month
December1.8× the quietest month
Top search term
royal jelly58K searches a year

02 · Price

A sale here is worth £24.40.

Listings sell for £24.40 on average, from £6.60 to £58.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.40 that is £2K to £6K a year per listing.

Average price
£24.40inside the $15 to $100 sweet spot
Price range
£6.60–£58.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #29 within Jams, Honey & Spreads. It carries 167 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
62%
Out of stock, average day
5.4%
Average rank
#29in Jams, Honey & Spreads
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Royal Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

22

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

35%

  • Horbäach20%
  • Generic15%
  • ALPHA0113%
  • API ROYALE6%
  • Raw Farm Organic Natural Fresh6%
  • Regina Royal5%

Demand

Royal Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Royal Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal jelly58K/yr
  • royal jelly organic11K/yr
  • royal jelly capsules11K/yr
  • royal jelly honey4K/yr
  • organic royal jelly3K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Jelly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.02

It's a bit expensive at first glance

Not the cheapest

Somewhat expensive

Taste-Overall9%−0.12

These supplement pills have no taste and no smell and they dont cause any irritation on my stomach

don't taste of anything if you take them

Inedible, it tastes horrendous, it tastes like rancid

Sour6%+0.21

can only explain it as gone off sour milk with a dash of lemon squash

Vitamin5%−0.05

Unfortunately it's multivitamin nature prevent us from quickly notice it's effects

I find it difficult to rate a supplement and it's quality, especially with only a months worth,

This is a very deceptive supplement

Size-Overall5%

Slightly shorter than a lot of capsules

They are a little big

The capsules are relatively small

Love

Quality-Overall19%+1.01

I gave this product 3 stars because the quality of the royal jelly is very good

good quality royal jelly

Excellent product

Ease Of Chewing/Swallowing13%+0.50

I don't have swallowing issues

there is no bad after taste when swallowing them

Easy to swallow

Taste-Overall10%−0.12

No nasty aftertaste

Good taste

theres no unpleasant taste or aftertaste

Value For Money5%−0.02

Good value Royal jelly

they are good value for money

I think they are good value

Sweetness4%−0.01

Wonderful honey

Sweet without being overpowering

Amazing honey one of my favourites

FAQ

Common Royal Jelly questions

Answered from the same tracked data.