Is royal icing profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (38/100).

How competitive is the royal icing niche?

4 brands and 9 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in royal icing?

Top complaints mined from reviews: Taste-Overall, Moist/Dry, Texture/Consistency-Overall. The return rate is 0.1%.

When does demand for royal icing peak?

Demand peaks in Nov–Dec; the busiest month runs 11.7× the quietest.

What does it cost to enter the royal icing niche?

Listings span £2.23–£27.64; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.

royal icing

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good674.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.23–£27.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.88

avg listing price — sweet spot $15–$100

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Market size

Bad£65K

£65K/yr · 86K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, royal icing is a £65K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

royal icing market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £59K–£79K; units × avg price
Conversion rate: 7.6%
Avg BSR: #118
Page quality: 0%
Prime: 75%
Sponsored: 13%
Out of stock: 7.2%
Avg brand age: 70 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Renshaw41%
Squires Kitchen29%
FunCakes24%
PME7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.7×

Open Trend

Top royal icing search terms

royal icing sugar33K/yr +30.6%3.2% conv.
royal icing39K/yr -15.7%7.8% conv.
royal icing ready made9K/yr -21.4%8.5% conv.
royal icing mix5K/yr +2.2%9.4% conv.

All search terms

Top royal icing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)

Renshaw£2.234.2★155 rev

Squires Kitchen Royal Icing Instant Mix - 500g - White

Squires Kitchen£7.224.6★922 rev

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.

FunCakes£6.894.6★1,233 rev

Squires Kitchen Professional White Royal Icing 2 kg

Squires Kitchen£16.864.6★922 rev

PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating

PME£4.754.2★7 rev

Newest

by launch date

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 4 kg.

FunCakes£27.642 rev

8mo ago

PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating

PME£4.757 rev

1y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.

FunCakes£6.891,233 rev

5y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 450 g.

FunCakes£6.051,233 rev

5y ago

Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)

Renshaw£2.23155 rev

6y ago

What buyers say about royal icing

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use33%

“Easy to use”

Baking33%

“Royal Icing, Lovely to have a Christmas cake with Royal Icing this year”

Taste-Overall11%

“lovely taste”

Quality-Overall11%

“Good value and quality”

Value For Money11%

“Great value”

What buyers complain about

Taste-Overall50%

“tasted awful, it had a horrible synthetic, chemical taste”

Moist/Dry25%

“doesnt dry with a great finish”

Texture/Consistency-Overall25%

“it has a slightly grainy texture”

Common questions

Is royal icing profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (38/100).
How competitive is the royal icing niche?: 4 brands and 9 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in royal icing?: Top complaints mined from reviews: Taste-Overall, Moist/Dry, Texture/Consistency-Overall. The return rate is 0.1%.
When does demand for royal icing peak?: Demand peaks in Nov–Dec; the busiest month runs 11.7× the quietest.
What does it cost to enter the royal icing niche?: Listings span £2.23–£27.64; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.