Royal Icing
FailThe top 5 brands take 100% of clicks, so Royal Icing is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £65K/yr86K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 9 sellers
Flapen Score
Royal Icing against its category
The dotted line is the Grocery average. Past it, Royal Icing is stronger. Inside it, weaker.
Market
The Royal Icing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Royal Icing 86K times last year and spent an estimated £65K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £65Ka year
- Peak month
- December11.7× the quietest month
- Top search term
- royal icing sugar33K searches a year
02 · Price
A sale here is worth £9.88.
Listings sell for £9.88 on average, from £2.23 to £27.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.
- Average price
- £9.88under the $15 to $100 sweet spot
- Price range
- £2.23–£27.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #118 within Baking Supplies. It carries 675 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 75%
- Out of stock, average day
- 7.2%
- Average rank
- #118in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 675per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Royal Icing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)
- Price
- £2.23
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 6y ago

Squires Kitchen Royal Icing Instant Mix - 500g - White
- Price
- £7.22
- Rating
- 4.6/5
- Reviews
- 922
- Age
- 13y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 5y ago

Squires Kitchen Professional White Royal Icing 2 kg
- Price
- £16.86
- Rating
- 4.6/5
- Reviews
- 922
- Age
- 13y ago

PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating
- Price
- £4.75
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Trending
estimated 90-day click momentum
FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 4 kg.
- Price
- £27.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating
- Price
- £4.75
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 5y ago

Squires Kitchen Professional White Royal Icing 2 kg
- Price
- £16.86
- Rating
- 4.6/5
- Reviews
- 922
- Age
- 13y ago

Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)
- Price
- £2.23
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 6y ago
Newest
by launch date
FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 4 kg.
- Price
- £27.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating
- Price
- £4.75
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 5y ago

FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 450 g.
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 5y ago

Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)
- Price
- £2.23
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Renshaw41%
- Squires Kitchen29%
- FunCakes24%
- PME7%
Demand
Royal Icing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.7×
Search terms
Top Royal Icing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- royal icing sugar33K/yr
- royal icing39K/yr
- royal icing ready made9K/yr
- royal icing mix5K/yr
Reviews and returns
What reviews say buyers love and hate about Royal Icing
We read the reviews and the return reasons for every product selling here.
“tasted awful, it had a horrible synthetic, chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Royal Icing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









