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Royal Icing

Fail

The top 5 brands take 100% of clicks, so Royal Icing is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£65K/yr86K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
89%top-5 click share · 4 brands · 9 sellers

Flapen Score

Royal Icing against its category

The dotted line is the Grocery average. Past it, Royal Icing is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Icing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Icing 86K times last year and spent an estimated £65K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
7.6%
Market size, estimated
£65Ka year
Peak month
December11.7× the quietest month
Top search term
royal icing sugar33K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £2.23 to £27.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£2.23–£27.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #118 within Baking Supplies. It carries 675 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
75%
Out of stock, average day
7.2%
Average rank
#118in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Royal Icing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Renshaw41%
  • Squires Kitchen29%
  • FunCakes24%
  • PME7%

Demand

Royal Icing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Royal Icing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal icing sugar33K/yr
  • royal icing39K/yr
  • royal icing ready made9K/yr
  • royal icing mix5K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Icing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.15

tasted awful, it had a horrible synthetic, chemical taste

Horrible taste

I gave up after icing two and tasting

Moist/Dry25%−0.08

doesnt dry with a great finish

Texture/Consistency-Overall25%−0.08

it has a slightly grainy texture

Love

Ease Of Use33%+1.91

Easy to use

Baking33%+1.91

Royal Icing, Lovely to have a Christmas cake with Royal Icing this year

Taste-Overall11%−0.15

lovely taste

Quality-Overall11%+0.54

Good value and quality

Value For Money11%+0.54

Great value

FAQ

Common Royal Icing questions

Answered from the same tracked data.