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Round Air Fryer Liners

Fail

The top 5 brands take 100% of clicks, so Round Air Fryer Liners is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£68K/yr74K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
94%top-5 click share · 5 brands · 9 sellers

Flapen Score

Round Air Fryer Liners against its category

The dotted line is the Grocery average. Past it, Round Air Fryer Liners is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Air Fryer Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Air Fryer Liners 74K times last year and spent an estimated £68K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 30 out of 100, a Fail.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
16.6%
Market size, estimated
£68Ka year
Peak month
January2.1× the quietest month
Top search term
air fryer liners round27K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £3.33 to £8.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.54 that is £4K to £6K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£3.33–£8.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #22 within Papers, Wraps & Bags. It carries 10,428 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
1.2%
Average rank
#22in Papers, Wraps & Bags
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,428per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Round Air Fryer Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Roe Tenpo62%
  • PORTENTUM18%
  • Baker's Signature7%
  • LIVIVO7%
  • Foyer Nuage6%
  • Open — no brand owns it (0%)

Demand

Round Air Fryer Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Round Air Fryer Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer liners round27K/yr
  • round air fryer liners22K/yr
  • non-stick air fryer liners4K/yr
  • round air fryer liners disposable6K/yr
  • air fryer liners 8 inches2K/yr
  • air fryer liners round 8 inch4K/yr
  • circular air fryer liners3K/yr
  • air fryer liners circle3K/yr
  • airfryer liners round3K/yr

Reviews and returns

What reviews say buyers love and hate about Round Air Fryer Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.11

Its too thin

Bit thin curl up round food

Quality-Overall17%−0.06

Cheap and cheerful

Poor quality

Value For Money11%+0.27

Cheaper elsewhere

Flammable11%−0.07

Keeps catching fire in air fryer

Smell11%−0.07

I could smell burning

Love

Quality-Overall25%−0.06

Good quality liners

Reasonable rice and I am very satisfied with my purchase

Good quality

Frying Quality13%+1.75

Useful time saver for the air fryer

Highly recommended for regular air fryer users

I'm very happy with air fryer lines

Advertised Vs Actual Product12%−0.02

As described exactly

Did the job

do the job

Size-Overall11%+0.92

Good size

Good size for my fryer

It was easy to order the right size

Ease Of Cleaning10%+0.34

keep my basket clean

Helps keep airfryer clean

clean up is greatly improved

Return

0.3% Return rate 91% Fixable by listing

Size-Overall89%▇█▇▇█▇

These were slightly too big as I ordered the wrong size

Flammable4%█▁▁▄▁▁

Keeps catching fire in air fryer

Advertised Vs Actual Product4%▁▁█▁▁▅
Smell2%▁▁█▁▁▁

I could smell burning

Adhesion/Stickiness2%▁█▁▁▁▁

FAQ

Common Round Air Fryer Liners questions

Answered from the same tracked data.