Rosemary
FailPrices span $0.80–$11.44, mostly outside the sweet spot, so Rosemary is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £87K/yr122K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 48 sellers
Flapen Score
Rosemary against its category
The dotted line is the Grocery average. Past it, Rosemary is stronger. Inside it, weaker.
Market
The Rosemary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rosemary 122K times last year and spent an estimated £87K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £87Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- rosemary105K searches a year
02 · Price
A sale here is worth £4.98.
Listings sell for £4.98 on average, from £0.80 to £11.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.
- Average price
- £4.98under the $15 to $100 sweet spot
- Price range
- £0.80–£11.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #40 within Herbs, Spices & Seasonings. It carries 461 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 89%
- Out of stock, average day
- 5.0%
- Average rank
- #40in Herbs, Spices & Seasonings
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Rosemary products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MORRISONS FRESH ROSEMARY 20G
- Price
- £0.80
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 6y ago

Morrisons Rosemary 20g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 10y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 2y ago

Old India Rosemary Dried 500g
- Price
- £5.69
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 5y ago

Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bart Rosemary
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 11y ago

Carbeth Plants Rosemary Herb Plant in 1.5L Pot - Fragrant Culinary Herb
- Price
- £11.44
- Rating
- 4.3/5
- Reviews
- 1,012
- Age
- 8y ago

Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago

Rosemary 500g
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 6y ago

Old India Rosemary Dried 1 Kg
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 12y ago
Newest
by launch date
Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago

Apsogo Rosemary - Dried Organic Rosemary produced in Greece - Aromatic Flavor Premium Quality Herb & Excellent Taste (100g)
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 2y ago

Organic Dried Rosemary 50g by Hatton Hill Organic | Aromatic Herb for Cooking Baking & Infusions
- Price
- £4.09
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 3y ago

Carbeth Plants Rosemary Bush in 14cm Pot - Hardy Fragrant Herb Plant
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 912
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
48
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
17%
- Morrisons42%
- The Worldwide Mint13%
- Old India12%
- HESTIA6%
- JustIngredients6%
- Schwartz4%
- Open — no brand owns it (7 brands, 17%)
Demand
Rosemary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Rosemary search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rosemary105K/yr
- fresh rosemary10K/yr
- rosemar3K/yr
- rosmary2K/yr
- rosemary fresh2K/yr
Reviews and returns
What reviews say buyers love and hate about Rosemary
We read the reviews and the return reasons for every product selling here.
“First class, larger than I thought & they smell fantastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rosemary questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









