Rosemary
FailPrices span $0.80–$11.44, mostly outside the sweet spot, so Rosemary is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £87K/yr122K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 48 sellers
Flapen Score
Rosemary against its category
The dotted line is the Grocery average. Past it, Rosemary is stronger. Inside it, weaker.
Market
The Rosemary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rosemary 122K times last year and spent an estimated £87K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £87Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- rosemary105K searches a year
02 · Price
A sale here is worth £4.98.
Listings sell for £4.98 on average, from £0.80 to £11.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.
- Average price
- £4.98under the $15 to $100 sweet spot
- Price range
- £0.80–£11.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #40 within Herbs, Spices & Seasonings. It carries 461 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 89%
- Out of stock, average day
- 5.0%
- Average rank
- #40in Herbs, Spices & Seasonings
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Rosemary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MORRISONS FRESH ROSEMARY 20G
- Price
- £0.80
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 6y ago

Morrisons Rosemary 20g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 10y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 2y ago

Old India Rosemary Dried 500g
- Price
- £5.69
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 5y ago

Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago
Trending
90-day click momentum
Bart Rosemary
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 11y ago

Carbeth Plants Rosemary Herb Plant in 1.5L Pot - Fragrant Culinary Herb
- Price
- £11.44
- Rating
- 4.3/5
- Reviews
- 1,012
- Age
- 8y ago

Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago

Rosemary 500g
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 6y ago

Old India Rosemary Dried 1 Kg
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 12y ago
Newest
by launch date
Hestia Herbs Greek Dried Rosemary 45 g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,501
- Age
- 1y ago

Apsogo Rosemary - Dried Organic Rosemary produced in Greece - Aromatic Flavor Premium Quality Herb & Excellent Taste (100g)
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 2y ago

Organic Dried Rosemary 50g by Hatton Hill Organic | Aromatic Herb for Cooking Baking & Infusions
- Price
- £4.09
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 3y ago

Carbeth Plants Rosemary Bush in 14cm Pot - Hardy Fragrant Herb Plant
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 912
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
48
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
17%
- Morrisons42%
- The Worldwide Mint13%
- Old India12%
- HESTIA6%
- JustIngredients6%
- Schwartz4%
- Open — no brand owns it (7 brands, 17%)
Demand
Rosemary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Rosemary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rosemary105K/yr
- fresh rosemary10K/yr
- rosemar3K/yr
- rosmary2K/yr
- rosemary fresh2K/yr
Reviews and returns
What reviews say buyers love and hate about Rosemary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
First class, larger than I thought & they smell fantastic
Not large
Much smaller than expected
Waste of money
Over priced
Feels a bit too little for the price compared to my previous purchase elsewhere which was pretty full for less than this price
Hardly no seeds inside
This is not a large Rosemary plant
I wasted a plant mature enough to plant by a grave now
No flavor
There was no flavor to it at all
not the most flavoursome
However, the quality of this rosemary is not good
Poor quality
Terrible quality of this rosemary, full of sticks, straws and pieces of branches
Love
Top notch, looks and tastes excellent, a pleasure to use
Brilliant quality
Great producT
Very healthy plant
Great seller, great plants
Well established plant in excellent condition
This was the best deal that I found on Amazon
Good value for money
Good for the money
Smells fresh, easy to use, and works well for homemade hair oil and rinses
the aroma is strong
lovely smell
Gives most meat dishes a nice taste
whole and the juice makes such a tasty gravy stock or sometimes cool down and use as a healthy morning drink
yhe taste was very good
Return
0.0% Return rate 40% Fixable by listing
Waste of money
Over priced
Feels a bit too little for the price compared to my previous purchase elsewhere which was pretty full for less than this price
First class, larger than I thought & they smell fantastic
Not large
Much smaller than expected
Hardly no seeds inside
This is not a large Rosemary plant
I wasted a plant mature enough to plant by a grave now
plant was not the same as advertised
not as in the picture cut
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rosemary questions
Answered from the same tracked data.









