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Rosemary

Fail

Prices span $0.80–$11.44, mostly outside the sweet spot, so Rosemary is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£87K/yr122K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
66%top-5 click share · 13 brands · 48 sellers

Flapen Score

Rosemary against its category

The dotted line is the Grocery average. Past it, Rosemary is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosemary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rosemary 122K times last year and spent an estimated £87K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
14.3%
Market size, estimated
£87Ka year
Peak month
December2.0× the quietest month
Top search term
rosemary105K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £0.80 to £11.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£0.80–£11.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #40 within Herbs, Spices & Seasonings. It carries 461 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
5.0%
Average rank
#40in Herbs, Spices & Seasonings
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rosemary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

48

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Morrisons42%
  • The Worldwide Mint13%
  • Old India12%
  • HESTIA6%
  • JustIngredients6%
  • Schwartz4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Rosemary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rosemary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosemary105K/yr
  • fresh rosemary10K/yr
  • rosemar3K/yr
  • rosmary2K/yr
  • rosemary fresh2K/yr

Reviews and returns

What reviews say buyers love and hate about Rosemary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.03

First class, larger than I thought & they smell fantastic

Not large

Much smaller than expected

Value For Money13%−0.03

Waste of money

Over priced

Feels a bit too little for the price compared to my previous purchase elsewhere which was pretty full for less than this price

Plant Growth12%+0.15

Hardly no seeds inside

This is not a large Rosemary plant

I wasted a plant mature enough to plant by a grave now

Flavor10%−0.15

No flavor

There was no flavor to it at all

not the most flavoursome

Quality-Overall8%+1.36

However, the quality of this rosemary is not good

Poor quality

Terrible quality of this rosemary, full of sticks, straws and pieces of branches

Love

Quality-Overall20%+1.36

Top notch, looks and tastes excellent, a pleasure to use

Brilliant quality

Great producT

Plant Growth17%+0.15

Very healthy plant

Great seller, great plants

Well established plant in excellent condition

Value For Money13%−0.03

This was the best deal that I found on Amazon

Good value for money

Good for the money

Smell10%+1.27

Smells fresh, easy to use, and works well for homemade hair oil and rinses

the aroma is strong

lovely smell

Taste-Overall8%−0.09

Gives most meat dishes a nice taste

whole and the juice makes such a tasty gravy stock or sometimes cool down and use as a healthy morning drink

yhe taste was very good

Return

0.0% Return rate 40% Fixable by listing

Value For Money20%▁▁▁█▁▁

Waste of money

Over priced

Feels a bit too little for the price compared to my previous purchase elsewhere which was pretty full for less than this price

Size-Overall20%▁▁▁▁█▁

First class, larger than I thought & they smell fantastic

Not large

Much smaller than expected

Plant Growth20%▁▁▁█▁▁

Hardly no seeds inside

This is not a large Rosemary plant

I wasted a plant mature enough to plant by a grave now

Advertised Vs Actual Product20%▁▁▁▁█▁

plant was not the same as advertised

not as in the picture cut

Water Resistance20%▁█▁▁▁▁

FAQ

Common Rosemary questions

Answered from the same tracked data.