rosemary
Skip itPrices mostly outside the sweet spot ($0.80–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great461.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 122K searches
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Price range
Bad£0.80–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rosemary is a £87K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rosemary market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 50%
- Out of stock
- 5.0%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
48
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
17%
- Morrisons42%
- The Worldwide Mint13%
- Old India12%
- HESTIA6%
- JustIngredients6%
- Schwartz4%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -30.3% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Top rosemary search terms
- rosemary105K/yr
- fresh rosemary10K/yr
- rosemar3K/yr
- rosmary2K/yr
- rosemary fresh2K/yr
Top rosemary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORRISONS FRESH ROSEMARY 20G
Morrisons£0.804.6★471 rev
Morrisons Rosemary 20g
Morrisons£1.124.6★411 rev
Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
The Worldwide Mint£4.704.5★257 rev
Old India Rosemary Dried 500g
Old India£5.694.6★527 rev
Hestia Herbs Greek Dried Rosemary 45 g
HESTIA£1.914.5★1,501 rev
Newest
by launch dateHestia Herbs Greek Dried Rosemary 45 g
HESTIA£1.911,501 rev
Apsogo Rosemary - Dried Organic Rosemary produced in Greece - Aromatic Flavor Premium Quality Herb & Excellent Taste (100g)
APSOGO£10.01162 rev
Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic
The Worldwide Mint£4.70257 rev
Organic Dried Rosemary 50g by Hatton Hill Organic | Aromatic Herb for Cooking Baking & Infusions
Hatton Hill£4.0964 rev
Carbeth Plants Rosemary Bush in 14cm Pot - Hardy Fragrant Herb Plant
Carbeth Plants£11.37912 rev
Trending
90-day click momentum
What buyers say about rosemary
What buyers praise and complain about, mined from review topics.What buyers love
“Top notch, looks and tastes excellent, a pleasure to use”
“Very healthy plant”
“This was the best deal that I found on Amazon”
“Smells fresh, easy to use, and works well for homemade hair oil and rinses”
“Gives most meat dishes a nice taste”
“Perfect size”
“As described”
“easy to use”
“The Hatton Hill Organic Dried Rosemary 50g has truly impressed me”
“This is great should last me a while”
What buyers complain about
“First class, larger than I thought & they smell fantastic”
“Waste of money”
“Hardly no seeds inside”
“No flavor”
“However, the quality of this rosemary is not good”
“They actually smell like rosemary when you open the box”
“Died very quickly”
“so many that it is impossible to manage to get them all out before cooking”
“plant was not the same as advertised”
“PALE & DUSTY”
Top return reasons
Common questions
- Is rosemary profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 18 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the rosemary niche?
- 13 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in rosemary?
- Top complaints mined from reviews: Size-Overall, Value For Money, Plant Growth. The return rate is 0.0%.
- When does demand for rosemary peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rosemary niche?
- Listings span £0.80–£11.44; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.