How competitive is the Rosemary niche on Amazon United Kingdom?

13 brands and 48 sellers compete in Rosemary on Amazon United Kingdom. The top 5 Rosemary products take 66% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Rosemary?

Rosemary buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Plant Growth, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rosemary niche?

Rosemary sells for £4.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.80–£11.44. The average incumbent carries 461 reviews — the moat a new listing must climb.

Rosemary

prices mostly outside the sweet spot ($0.80–$11.44) — Rosemary doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rosemary profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rosemary is a £87K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 42/100.

Rosemary: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.3% over the last 90 days and 14.3% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr20K

Search volume / yr-30.3%122K

Conversion rate14.3%

Avg price£4.98

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 48

Top-5 product click share66%

Open market21%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Rosemary products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MORRISONS FRESH ROSEMARY 20G

Price: £0.80
Rating: 4.6/5
Reviews: 471
Age: 6y ago

Morrisons Rosemary 20g

Price: £1.12
Rating: 4.6/5
Reviews: 411
Age: 10y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic

Price: £4.70
Rating: 4.5/5
Reviews: 257
Age: 2y ago

Old India Rosemary Dried 500g

Price: £5.69
Rating: 4.6/5
Reviews: 527
Age: 5y ago

Hestia Herbs Greek Dried Rosemary 45 g

Price: £1.91
Rating: 4.5/5
Reviews: 1,501
Age: 1y ago

Newest

by launch date

Hestia Herbs Greek Dried Rosemary 45 g

Price: £1.91
Rating: 4.5/5
Reviews: 1,501
Age: 1y ago

Apsogo Rosemary - Dried Organic Rosemary produced in Greece - Aromatic Flavor Premium Quality Herb & Excellent Taste (100g)

Price: £10.01
Rating: 4.6/5
Reviews: 162
Age: 1y ago

Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic

Price: £4.70
Rating: 4.5/5
Reviews: 257
Age: 2y ago

Organic Dried Rosemary 50g by Hatton Hill Organic | Aromatic Herb for Cooking Baking & Infusions

Price: £4.09
Rating: 4.7/5
Reviews: 64
Age: 3y ago

Carbeth Plants Rosemary Bush in 14cm Pot - Hardy Fragrant Herb Plant

Price: £11.37
Rating: 4.3/5
Reviews: 912
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

Morrisons42%
The Worldwide Mint13%
Old India12%
HESTIA6%
JustIngredients6%
Schwartz4%
Open — no brand owns it (7 brands, 17%)

Rosemary demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR14.3%Products18Brands13Top 5 Brands79%OOS Rate5.0%Rating4.5★Reviews461Avg BSR#40

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Top Rosemary search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rosemary105K/yr -27.9%12.9% conv.
fresh rosemary10K/yr -50.7%7.6% conv.
rosemar3K/yr -44.4%0.2% conv.
rosmary2K/yr -29.5%8.1% conv.
rosemary fresh2K/yr -25.1%5.3% conv.

What reviews say buyers love and hate about Rosemary

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall20%

“Top notch, looks and tastes excellent, a pleasure to use”

Plant Growth17%

“Very healthy plant”

Value For Money13%

“This was the best deal that I found on Amazon”

Smell10%

“Smells fresh, easy to use, and works well for homemade hair oil and rinses”

Taste-Overall8%

“Gives most meat dishes a nice taste”

What buyers complain about

78% of reviews

Size-Overall17%

“First class, larger than I thought & they smell fantastic”

Value For Money13%

“Waste of money”

Plant Growth12%

“Hardly no seeds inside”

Flavor10%

“No flavor”

Quality-Overall8%

“However, the quality of this rosemary is not good”

Rosemary return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

20%

2Size-Overall

20%

3Plant Growth

20%

4Advertised Vs Actual Product

20%

5Water Resistance

20%

Common Rosemary questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rosemary 42/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 18 tracked products. Search demand moved -30.3% over the last 90 days.