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Rose Wine Gift Set

Fail

Shoppers spend only $44K a year here, so Rose Wine Gift Set is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£44K/yr97K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
80%top-5 click share · 9 brands · 47 sellers

Flapen Score

Rose Wine Gift Set against its category

The dotted line is the Grocery average. Past it, Rose Wine Gift Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Wine Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Wine Gift Set 97K times last year and spent an estimated £44K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
3.2%
Market size, estimated
£44Ka year
Top search term
chicken wine51K searches a year

02 · Price

A sale here is worth £14.29.

Listings sell for £14.29 on average, from £2.65 to £34.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.29 that is £4K to £7K a year per listing.

Average price
£14.29under the $15 to $100 sweet spot
Price range
£2.65–£34.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,141 within Beer, Wine & Spirits. It carries 105 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
1.8%
Average rank
#1,141in Beer, Wine & Spirits
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
105per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rose Wine Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

47

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • BEAMS INTERNATIONAL42%
  • La Vieille Ferme33%
  • JTOUK11%
  • Chateau d'Esclans5%
  • Beer Hunter3%
  • La P'tite Pierre2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Rose Wine Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Rose Wine Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken wine51K/yr
  • la vieille ferme16K/yr
  • la ville ferme rose wine9K/yr
  • la vieille ferme rose6K/yr
  • chicken wine gift set5K/yr
  • la vieille ferme rose wine3K/yr
  • chicken wine gift6K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Wine Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor25%−0.07

The flavour isn't anything startling

it's not full of complex flavours

Value For Money20%−0.23

Disappointed really as this is expensive

Color7%−0.04

The colour is light pink

Ingredients-Overall5%−0.02

This, like the rest, has a slightly longer ingredient list than I expect to see on a wine, indicating some additives to ensure consistency with a lower budget product

Love

Taste-Overall19%+0.93

Good taste

Light and fruity

The wine tastes just as nice as their other types

Value For Money16%−0.23

They are a good value wine coming from, I suspect, a mixed vineyard origin

Value for money

The product itself is great value for the price

Gifting Purpose14%+2.07

Great gift

Bought for my niece she loved it great gift

It would be great as a gift for someone

Alcohol Flavor10%0.00

The alcohol is certainly there

Nice light and refreshing drink

Very drinkable, good value

Freshness9%+0.30

fresh

Nice light and refreshing drink

refreshing and fruity

Return

0.3% Return rate 100% Fixable by listing

Size-Overall100%▁▁█▁▁▁

FAQ

Common Rose Wine Gift Set questions

Answered from the same tracked data.