rose wine
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great149.97avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great£3.68–£53.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£518K£518K/yr · 438K searches
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Growth
Good+20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rose wine is a £518K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 76/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rose wine market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £616K–£739K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 34%
- Out of stock
- 3.8%
- Avg brand age
- 66 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
64
Top-5 brand share
39%
Top 20: 85%
Top-5 click share
25%
Top 20: 67%
Open market
56%
- by Amazon14%
- La Vieille Ferme7%
- Chateau d'Esclans7%
- Blue Tree6%
- Morrisons5%
- Jam Shed5%
Demand
Weekly Amazon search volume, last 46 weeks — +20.1% search growth over the last 90 days.Top rose wine search terms
- rose wine329K/yr
- rosé wine31K/yr
- rose wine case of 621K/yr
- wine rose17K/yr
- blush wine11K/yr
- pinot grigio blush8K/yr
- rose wine box6K/yr
- rose wine sweet5K/yr
- rose wine dry3K/yr
- pink wine4K/yr
Top rose wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Vieille Ferme Rose 750ml
La Vieille Ferme£7.984.6★115 rev
Kylie Minogue Rose Wine 75cl
Blue Tree£6.524.5★654 rev
Whispering Angel by Caves dEsclans Côtes de Provence Rosé 2025 Vintage Bottle 75cl
Chateau d'Esclans£15.224.7★1,331 rev
Jam Shed Rose Wine 75cl
Jam Shed£5.524.3★67 rev
Freixenet Italian Rose 750ml
Freixenet£6.874.5★295 rev
Newest
by launch date
by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
by Amazon£15.1145 rev
By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl x 6
by Amazon£28.6850 rev
By Amazon Californian Zinfandel Rose Wine 75cl
by Amazon£5.3965 rev
By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl
by Amazon£5.2150 rev
By Amazon Californian Zinfandel Rose Wine 75cl x 6
by Amazon£26.6865 rev
Trending
90-day click momentumby Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
by Amazon£15.113.0★
By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl x 6
by Amazon£28.684.6★
Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)
Echo Falls£5.794.6★
La Ptite Pierre 75cl
La P'tite Pierre£8.010.0★
By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl
by Amazon£5.214.6★
What buyers say about rose wine
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste”
“Good value”
“The flavour is amazing”
“the feel of something very fresh”
“Easy to drink”
“for me it has the prefect levels of sweetness”
“A good option if youre looking for a straightforward”
“The colour is nice”
“Overall it was a very nice bottle”
“Housewarming gift”
What buyers complain about
“Tasteless”
“Not the advertised alcohol percentage”
“It does not feel overly sweet or heavy”
“more sour than I usually like”
“Slightly underwhelming flavour”
“only 9.5% so misleading information”
“Considering this is priced to be competitive with similar brands”
“followed instructions and the clips would not fold in”
“More like a diluted ice tea”
“Dissatisfaction from a present receiptant”
Common questions
- Is rose wine profitable to sell on Amazon United Kingdom?
- The niche generates £518K/yr across 68 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (76/100).
- How competitive is the rose wine niche?
- 45 brands and 64 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in rose wine?
- Top complaints mined from reviews: Taste-Overall, Alcohol Content, Sweetness. The return rate is 0.2%.
- What does it cost to enter the rose wine niche?
- Listings span £3.68–£53.13; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.