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Rose Wine

Pass

Rose Wine scores 76 out of 100, a Pass. Shoppers spend $518K a year here, search demand grew +20.1% this quarter, and returns run at 0.2% of orders.

Flapen Score
76
76 / 100
Top 1% of 2,976 Grocery niches · +30 vs the category median of 46
Market size
£518K/yr438K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
25%top-5 click share · 45 brands · 64 sellers

Flapen Score

Rose Wine against its category

The dotted line is the Grocery average. Past it, Rose Wine is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Wine 438K times last year and spent an estimated £518K. The top 5 brands take 39% of clicks. Flapen scores it 76 out of 100, a Pass.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £518K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
9.6%
Market size, estimated
£518Ka year
Top search term
rose wine329K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £3.68 to £53.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £12.32 that is £6K to £9K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£3.68–£53.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #100 within Beer, Wine & Spirits. It carries 150 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
99%
Out of stock, average day
3.8%
Average rank
#100in Beer, Wine & Spirits
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
68

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
66 months

Products

Top Rose Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

45 rising

Sellers

64

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

25%

Top 20: 67%

Open market

56%

  • by Amazon14%
  • La Vieille Ferme7%
  • Chateau d'Esclans7%
  • Blue Tree6%
  • Morrisons5%
  • Jam Shed5%

Demand

Rose Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.3× · 11 of 12 months tracked

Search terms

Top Rose Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose wine329K/yr
  • rosé wine31K/yr
  • rose wine case of 621K/yr
  • wine rose17K/yr
  • blush wine11K/yr
  • pinot grigio blush8K/yr
  • rose wine box6K/yr
  • rose wine sweet5K/yr
  • rose wine dry3K/yr
  • pink wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%−0.15

Tasteless

Had a chemical taste

the taste feels quite mild

Alcohol Content6%−0.07

Not the advertised alcohol percentage

Lower alcohol ccontentthan advertised

It's a little bit light on alcohol content at just 10%

Sweetness6%+0.68

It does not feel overly sweet or heavy

It doesn't taste overly sweet

Slightly Too Sweet

Sour5%−0.05

more sour than I usually like

Very, very acidic, with no other redeeming features to compensate

as is the acidity

Flavor3%+0.72

Slightly underwhelming flavour

it's not full of complex flavours

Where it falls a little short for me is the flavour

Love

Taste-Overall19%−0.15

Lovely taste

Tastes as good as as Whispering Angel

It smells and tastes very fruity,

Value For Money16%+1.43

Good value

good value

Worth buying it

Flavor11%+0.72

The flavour is amazing

The flavours are distinct

interesting flavour

Freshness9%+0.85

the feel of something very fresh

it stayed fresh

Delicious and refreshing

Alcohol Flavor9%+0.27

Easy to drink

Lovely drink

was very drinkable

FAQ

Common Rose Wine questions

Answered from the same tracked data.