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Room Spray

Fail

Shoppers spend an estimated $57K a year here, so Room Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£57K/yr93K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 129 sellers

Flapen Score

Room Spray against its category

The dotted line is the Grocery average. Past it, Room Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Room Spray 93K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
7.5%
Market size, estimated
£57Ka year
Peak month
September2.8× the quietest month
Top search term
natural air freshener14K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £1.41 to £21.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£1.41–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Air Fresheners. It carries 3,925 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
0.8%
Average rank
#53in Air Fresheners
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,925per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Room Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

129

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 96%

Open market

7%

  • Airwick36%
  • Puressentiel35%
  • ATTITUDE9%
  • HG6%
  • Positive Essence5%
  • Oust3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Room Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Room Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • natural air freshener14K/yr
  • non toxic air freshener14K/yr
  • odour neutraliser spray9K/yr
  • puressentiel10K/yr
  • puressentiel purifying air spray8K/yr
  • natural air freshener non toxic4K/yr
  • air wick odour neutralising air spray6K/yr
  • odour eliminator spray6K/yr
  • odor neutralizer spray4K/yr
  • odour spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Room Spray

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.1%of orders come back
“Smells strong and very artificial”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Room Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data