Room Spray
FailShoppers spend only $57K a year here, so Room Spray is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £57K/yr93K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 129 sellers
Flapen Score
Room Spray against its category
The dotted line is the Grocery average. Past it, Room Spray is stronger. Inside it, weaker.
Market
The Room Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Room Spray 93K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £57Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- natural air freshener14K searches a year
02 · Price
A sale here is worth £8.11.
Listings sell for £8.11 on average, from £1.41 to £21.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.
- Average price
- £8.11under the $15 to $100 sweet spot
- Price range
- £1.41–£21.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Air Fresheners. It carries 3,925 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 92%
- Out of stock, average day
- 0.8%
- Average rank
- #53in Air Fresheners
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,925per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Room Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 2,113
- Age
- 4y ago

Puressentiel Purifying Air Spray 200 ml 100% Natural Room Spray Air Purifier Air Freshener Odour Eliminator Organic Essential Oils For Your Home Car & Office Lasts Over 6 Months
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 15,177
- Age
- 12y ago

Airwick Premium Air Freshener Fresh Cotton Scent 236ml Non-Wet Spray Fast-Acting Indoor Deodorizer Instant Odor Neutralizer Quick Freshening Green
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 1,151
- Age
- 3y ago

ATTITUDE Odor Eliminator with Activated Carbon Plant-Based Air Purifier Vegan Lavender & Eucalyptus Scent 227 grams
- Price
- £5.40
- Rating
- 3.8/5
- Reviews
- 928
- Age
- 14y ago

HG Odour Eliminator | Neutralises Bad Smells on All Surfaces | 500ml
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 1,750
- Age
- 19y ago
Trending
90-day click momentum
Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

ATTITUDE Odor Eliminator with Activated Carbon Plant-Based Air Purifier Vegan Green Apple & Basil Scent 227 grams
- Price
- £4.83
- Rating
- 3.8/5
- Reviews
- 928
- Age
- 4y ago

Oust Odour Eliminator Aerosol Air Freshener Outdoor Scent 300ml
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,477
- Age
- 13y ago

Absolute Aromas Natural Lemon Myrtle Room Spray 30ml with Pure Lemon Myrtle (Backhousia Citriodora) Essential Oil -100% Pure Natural Vegan Undiluted and Cruelty-Free
- Price
- £4.38
- Rating
- 4.3/5
- Reviews
- 2,447
- Age
- 8y ago

HG Odour Eliminator | Neutralises Bad Smells on All Surfaces | 500ml
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 1,750
- Age
- 19y ago
Newest
by launch date
Air Wick Odour Neutralising Air Spray Fresh Cotton & Apple Blossom 8x237ml
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Airwick Air Freshener Spray Fresh Grapefruit & Orange Scent 8 Pack Long-Lasting Home Fragrance Air Care Instant Odor Neutralizer Quick Freshening
- Price
- £12.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

The Lab Co. Fabric & Room Spray | Eliminates Bad Odours | Neutralises Nasty Smells | Anti-Bacterial | Refreshing Fragrance with Lime Peppermint Cucumber Essential Oils | 500ml
- Price
- £5.81
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago

The Lab Co. Fabric & Room Spray | Eliminates Bad Odours | Neutralises Nasty Smells | Anti-Bacterial | Energising Fragrance with Grapefruit Amber Eucalyptus Essential Oils | 500ml
- Price
- £5.82
- Rating
- 3.1/5
- Reviews
- 82
- Age
- 1y ago

ATTITUDE Air Purifier with Activated Carbon Filter Plant- and Mineral-Based Ingredients Traps Pet Odors and Pollutants Vegan Lavender 227 grams 8 ounce
- Price
- £5.96
- Rating
- 4.2/5
- Reviews
- 290
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
129
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
7%
- Airwick36%
- Puressentiel35%
- ATTITUDE9%
- HG6%
- Positive Essence5%
- Oust3%
- Open — no brand owns it (3 brands, 7%)
Demand
Room Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×
Search terms
Top Room Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natural air freshener14K/yr
- non toxic air freshener14K/yr
- odour neutraliser spray9K/yr
- puressentiel10K/yr
- puressentiel purifying air spray8K/yr
- natural air freshener non toxic4K/yr
- air wick odour neutralising air spray6K/yr
- odour eliminator spray6K/yr
- odor neutralizer spray4K/yr
- odour spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Room Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells strong and very artificial
Strong scent
Hardly any smell at all
Just expensive
Expensive
Waste of money
top broke straight away
Doesn't last
they are not that strong or long lasting
Doesn't work
Unfortunately doesn't work as expected
Not right description
I don't think the description is accurate sadly
The Amazon description says it's safe to use on pets, but on the bottle it clearly says "Do not spray in the presence of pets".
Love
Natural smelling
Beautiful aroma
The fragrance is great
Good value
Great Value
Worth money
Great product, great seller
Excellent product
Great price and quality
As advertised
As described
exactly as advertised
But its so fresh
Fresh air
Its good really does freshen the place up
Return
0.1% Return rate 9% Fixable by listing
Smells strong and very artificial
Strong scent
Hardly any smell at all
Not right description
I don't think the description is accurate sadly
The Amazon description says it's safe to use on pets, but on the bottle it clearly says "Do not spray in the presence of pets".
Doesn't work
Unfortunately doesn't work as expected
its not that strong either
Very weak advent compared to the full size ones
A weak formulation
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Room Spray questions
Answered from the same tracked data.









