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Room Spray

Fail

Shoppers spend only $57K a year here, so Room Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£57K/yr93K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 129 sellers

Flapen Score

Room Spray against its category

The dotted line is the Grocery average. Past it, Room Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Room Spray 93K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
7.5%
Market size, estimated
£57Ka year
Peak month
September2.8× the quietest month
Top search term
natural air freshener14K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £1.41 to £21.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£1.41–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Air Fresheners. It carries 3,925 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
0.8%
Average rank
#53in Air Fresheners
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,925per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Room Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

129

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

7%

  • Airwick36%
  • Puressentiel35%
  • ATTITUDE9%
  • HG6%
  • Positive Essence5%
  • Oust3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Room Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Room Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural air freshener14K/yr
  • non toxic air freshener14K/yr
  • odour neutraliser spray9K/yr
  • puressentiel10K/yr
  • puressentiel purifying air spray8K/yr
  • natural air freshener non toxic4K/yr
  • air wick odour neutralising air spray6K/yr
  • odour eliminator spray6K/yr
  • odor neutralizer spray4K/yr
  • odour spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Room Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell45%−0.25

Smells strong and very artificial

Strong scent

Hardly any smell at all

Value For Money7%+0.56

Just expensive

Expensive

Waste of money

Durability7%−0.05

top broke straight away

Doesn't last

they are not that strong or long lasting

Functionality-Overall3%−0.05

Doesn't work

Unfortunately doesn't work as expected

Advertised Vs Actual Product3%+0.70

Not right description

I don't think the description is accurate sadly

The Amazon description says it's safe to use on pets, but on the bottle it clearly says "Do not spray in the presence of pets".

Love

Smell47%−0.25

Natural smelling

Beautiful aroma

The fragrance is great

Value For Money9%+0.56

Good value

Great Value

Worth money

Quality-Overall6%+0.51

Great product, great seller

Excellent product

Great price and quality

Advertised Vs Actual Product6%+0.70

As advertised

As described

exactly as advertised

Freshness5%+0.34

But its so fresh

Fresh air

Its good really does freshen the place up

Return

0.1% Return rate 9% Fixable by listing

Smell62%█▆▆▅▄▆

Smells strong and very artificial

Strong scent

Hardly any smell at all

Leak-Proof7%▁█▄▇▆▁
Advertised Vs Actual Product6%▁▁▁▅█▁

Not right description

I don't think the description is accurate sadly

The Amazon description says it's safe to use on pets, but on the bottle it clearly says "Do not spray in the presence of pets".

Functionality-Overall4%▁▁█▁▁▆

Doesn't work

Unfortunately doesn't work as expected

Strength4%▁▁▁█▇▁

its not that strong either

Very weak advent compared to the full size ones

A weak formulation

FAQ

Common Room Spray questions

Answered from the same tracked data.