Rooibos Tea
FailPrices span $1.66–$13.47, mostly outside the sweet spot, so Rooibos Tea is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £171K/yr159K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 47 sellers
Flapen Score
Rooibos Tea against its category
The dotted line is the Grocery average. Past it, Rooibos Tea is stronger. Inside it, weaker.
Market
The Rooibos Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rooibos Tea 159K times last year and spent an estimated £171K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £171Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- rooibos tea55K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £1.66 to £13.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £1.66–£13.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #523 within Tea. It carries 499 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 0.3%
- Average rank
- #523in Tea
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 499per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Rooibos Tea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tetley Redbush Tea Bags - Naturally Caffeine-Free Rooibos - Smooth Aromatic & Soothing - Rainforest Alliance Certified - Sustainably Sourced for a Relaxing Brew - 40 Teabags (1 Pack)
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 10y ago

Clipper Organic Redbush Rooibos Herbal Infusions Tea 1 x 80 Teabags
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 16y ago

Tick Tock Rooibos Tea Caffeine-Free Tea Pack of 4 x 80 Tea Bags (320 Teabags) Naturally Sweet Herbal Tea Biodegradable Tea Bags Rooibos Tea UK Redbush Tea for Wellbeing and Relaxation
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 583
- Age
- 5y ago

Freshpak Rooibos Tea | 80 Tagless Teabags | Packed at source in South Africa | Natural Premium Rooibos | Naturally Caffeine Free | Keto Friendly | Non GMO |
- Price
- £6.93
- Rating
- 4.8/5
- Reviews
- 2,610
- Age
- 5y ago

Tick Tock Rooibos Teabags Caffeine-Free Tea Pack of 4 x 40 Tea Bags (160 Teabags) Naturally Sweet Herbal Tea Biodegradable Rooibos UK Redbush Tea Bags- 4 Pack
- Price
- £9.91
- Rating
- 4.7/5
- Reviews
- 583
- Age
- 5y ago
Trending
estimated 90-day click momentum
Tick Tock Organic Rooibos Tea Pack of 4 x 80 tea bags (320 bags) Naturally Sweet Caffeine-Free Herbal Bio-Degradable UK Redbush Tea
- Price
- £12.95
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 5y ago

REPLANTEA Organic Rooibos Tea Loose Leaf 200g (100 Cups) | Super Grade African Red Bush Tea
- Price
- £9.88
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 2y ago

TeeLux Rooibos Tea Bags 100 Count Vegan Pure Natural Rooibos Tea Rich in Antioxidants Caffeine Free Herbal Tea Biodegradable Tea Bags
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago

Tetley Redbush Tea Bags - Naturally Caffeine-Free Rooibos - Smooth Aromatic & Soothing - Rainforest Alliance Certified - Sustainably Sourced for a Relaxing Brew - 40 Teabags (1 Pack)
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 10y ago

Tetley Redbush Pure 40 Tea Bags
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 13y ago
Newest
by launch date
TeeLux Rooibos Tea Bags 100 Count Vegan Pure Natural Rooibos Tea Rich in Antioxidants Caffeine Free Herbal Tea Biodegradable Tea Bags
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago

BOS Organic Rooibos Tea Sachets Tin Caffeine Free 40 Teabags 100 g
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

REPLANTEA Organic Rooibos Tea Loose Leaf 200g (100 Cups) | Super Grade African Red Bush Tea
- Price
- £9.88
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 2y ago

Tick Tock Vanilla Rooibos Tea - Caffeine-Free Pack of 4 x 40 Biodegradable Tea Bags (160 Teabags) for Wellbeing and Relaxation
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 4y ago

Morrisons Rooibos 80 Tea Bags
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
47
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- Tetley30%
- Tick Tock26%
- Clipper Natural, Fair & Delicious22%
- FRESHPAK9%
- BOS4%
- Morrisons3%
- Open — no brand owns it (3 brands, 6%)
Demand
Rooibos Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Rooibos Tea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rooibos tea55K/yr
- rooibos tea bags38K/yr
- rooibos13K/yr
- redbush tea bags11K/yr
- red bush teabags8K/yr
- tick tock rooibos tea bags6K/yr
- redbush tea5K/yr
- tick tock5K/yr
- tick tock tea4K/yr
- red tea4K/yr
Reviews and returns
What reviews say buyers love and hate about Rooibos Tea
We read the reviews and the return reasons for every product selling here.
“Don't ask me about the taste though”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rooibos Tea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









