Rooibos Tea
FailPrices span $1.66–$13.47, mostly outside the sweet spot, so Rooibos Tea is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £171K/yr159K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 47 sellers
Flapen Score
Rooibos Tea against its category
The dotted line is the Grocery average. Past it, Rooibos Tea is stronger. Inside it, weaker.
Market
The Rooibos Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rooibos Tea 159K times last year and spent an estimated £171K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £171Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- rooibos tea55K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £1.66 to £13.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £1.66–£13.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #523 within Tea. It carries 499 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 0.3%
- Average rank
- #523in Tea
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 499per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Rooibos Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tetley Redbush Tea Bags - Naturally Caffeine-Free Rooibos - Smooth Aromatic & Soothing - Rainforest Alliance Certified - Sustainably Sourced for a Relaxing Brew - 40 Teabags (1 Pack)
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 10y ago

Clipper Organic Redbush Rooibos Herbal Infusions Tea 1 x 80 Teabags
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 16y ago

Tick Tock Rooibos Tea Caffeine-Free Tea Pack of 4 x 80 Tea Bags (320 Teabags) Naturally Sweet Herbal Tea Biodegradable Tea Bags Rooibos Tea UK Redbush Tea for Wellbeing and Relaxation
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 583
- Age
- 5y ago

Freshpak Rooibos Tea | 80 Tagless Teabags | Packed at source in South Africa | Natural Premium Rooibos | Naturally Caffeine Free | Keto Friendly | Non GMO |
- Price
- £6.93
- Rating
- 4.8/5
- Reviews
- 2,610
- Age
- 5y ago

Tick Tock Rooibos Teabags Caffeine-Free Tea Pack of 4 x 40 Tea Bags (160 Teabags) Naturally Sweet Herbal Tea Biodegradable Rooibos UK Redbush Tea Bags- 4 Pack
- Price
- £9.91
- Rating
- 4.7/5
- Reviews
- 583
- Age
- 5y ago
Trending
90-day click momentum
Tick Tock Organic Rooibos Tea Pack of 4 x 80 tea bags (320 bags) Naturally Sweet Caffeine-Free Herbal Bio-Degradable UK Redbush Tea
- Price
- £12.95
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 5y ago

REPLANTEA Organic Rooibos Tea Loose Leaf 200g (100 Cups) | Super Grade African Red Bush Tea
- Price
- £9.88
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 2y ago

TeeLux Rooibos Tea Bags 100 Count Vegan Pure Natural Rooibos Tea Rich in Antioxidants Caffeine Free Herbal Tea Biodegradable Tea Bags
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago

Tetley Redbush Tea Bags - Naturally Caffeine-Free Rooibos - Smooth Aromatic & Soothing - Rainforest Alliance Certified - Sustainably Sourced for a Relaxing Brew - 40 Teabags (1 Pack)
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 10y ago

Tetley Redbush Pure 40 Tea Bags
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 13y ago
Newest
by launch date
TeeLux Rooibos Tea Bags 100 Count Vegan Pure Natural Rooibos Tea Rich in Antioxidants Caffeine Free Herbal Tea Biodegradable Tea Bags
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago

BOS Organic Rooibos Tea Sachets Tin Caffeine Free 40 Teabags 100 g
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

REPLANTEA Organic Rooibos Tea Loose Leaf 200g (100 Cups) | Super Grade African Red Bush Tea
- Price
- £9.88
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 2y ago

Tick Tock Vanilla Rooibos Tea - Caffeine-Free Pack of 4 x 40 Biodegradable Tea Bags (160 Teabags) for Wellbeing and Relaxation
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 4y ago

Morrisons Rooibos 80 Tea Bags
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Tetley30%
- Tick Tock26%
- Clipper Natural, Fair & Delicious22%
- FRESHPAK9%
- BOS4%
- Morrisons3%
- Open — no brand owns it (3 brands, 6%)
Demand
Rooibos Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Rooibos Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rooibos tea55K/yr
- rooibos tea bags38K/yr
- rooibos13K/yr
- redbush tea bags11K/yr
- red bush teabags8K/yr
- tick tock rooibos tea bags6K/yr
- redbush tea5K/yr
- tick tock5K/yr
- tick tock tea4K/yr
- red tea4K/yr
Reviews and returns
What reviews say buyers love and hate about Rooibos Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Don't ask me about the taste though
either way worst tasting tea I have ever drunk
Just OK. Not as fresh tasting as other brands
does not have the rooibos aroma
Did not like the smell or taste
But to me this tastes like how hay smells or it tastes like red cabbage
Didnt have the full flavor of my regular rooibos tea
Lack of Roobious flavour
Stuck chewing gum
Not strong
Rather Weak
Pretty weak compared to more premium brands
Love
Clean taste
Delicious tea
Fabulous taste
Worth every penny
Good value
Excellent value
Great flavour
The vanilla and rooibos combination is perfect, very flavorful and smooth
The flavour is relaxing
Love this tea, caffeine free
I like it very much it has no caffeine it is a bit different
It also helps that its naturally caffeine free
the quality has been very consistent
The bags themselves are of good quality
Good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rooibos Tea questions
Answered from the same tracked data.









