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Rooibos Tea

Fail

Prices span $1.66–$13.47, mostly outside the sweet spot, so Rooibos Tea is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£171K/yr159K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
77%top-5 click share · 9 brands · 47 sellers

Flapen Score

Rooibos Tea against its category

The dotted line is the Grocery average. Past it, Rooibos Tea is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rooibos Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rooibos Tea 159K times last year and spent an estimated £171K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
14.1%
Market size, estimated
£171Ka year
Peak month
December1.8× the quietest month
Top search term
rooibos tea55K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £1.66 to £13.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£1.66–£13.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #523 within Tea. It carries 499 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.3%
Average rank
#523in Tea
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Rooibos Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

47

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Tetley30%
  • Tick Tock26%
  • Clipper Natural, Fair & Delicious22%
  • FRESHPAK9%
  • BOS4%
  • Morrisons3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Rooibos Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Rooibos Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rooibos tea55K/yr
  • rooibos tea bags38K/yr
  • rooibos13K/yr
  • redbush tea bags11K/yr
  • red bush teabags8K/yr
  • tick tock rooibos tea bags6K/yr
  • redbush tea5K/yr
  • tick tock5K/yr
  • tick tock tea4K/yr
  • red tea4K/yr

Reviews and returns

What reviews say buyers love and hate about Rooibos Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+1.36

Don't ask me about the taste though

either way worst tasting tea I have ever drunk

Just OK. Not as fresh tasting as other brands

Smell21%−0.08

does not have the rooibos aroma

Did not like the smell or taste

But to me this tastes like how hay smells or it tastes like red cabbage

Flavor8%+0.19

Didnt have the full flavor of my regular rooibos tea

Lack of Roobious flavour

Ease Of Chewing/Swallowing8%−0.03

Stuck chewing gum

Strength8%−0.02

Not strong

Rather Weak

Pretty weak compared to more premium brands

Love

Taste-Overall41%+1.36

Clean taste

Delicious tea

Fabulous taste

Value For Money10%+0.93

Worth every penny

Good value

Excellent value

Flavor8%+0.19

Great flavour

The vanilla and rooibos combination is perfect, very flavorful and smooth

The flavour is relaxing

Caffeine Content7%+0.27

Love this tea, caffeine free

I like it very much it has no caffeine it is a bit different

It also helps that its naturally caffeine free

Quality-Overall6%

the quality has been very consistent

The bags themselves are of good quality

Good quality

FAQ

Common Rooibos Tea questions

Answered from the same tracked data.