Is rooibos tea profitable to sell on Amazon United Kingdom?

The niche generates £171K/yr across 14 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (39/100).

How competitive is the rooibos tea niche?

9 brands and 47 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in rooibos tea?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.

When does demand for rooibos tea peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the rooibos tea niche?

Listings span £1.66–£13.47; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.

rooibos tea

Skip it

Prices mostly outside the sweet spot ($1.66–$13.47) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great498.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£171K

£171K/yr · 159K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad£7.61

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Price range

Bad£1.66–£13.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rooibos tea is a £171K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rooibos tea market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £152K–£190K; units × avg price
Conversion rate: 14.1%
Avg BSR: #523
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 0.3%
Avg brand age: 77 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Tetley30%
Tick Tock26%
Clipper Natural, Fair & Delicious22%
FRESHPAK9%
BOS4%
Morrisons3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top rooibos tea search terms

rooibos tea55K/yr -28.0%9.6% conv.
rooibos tea bags38K/yr -33.7%12.5% conv.
rooibos13K/yr -27.5%11.0% conv.
redbush tea bags11K/yr -26.7%17.2% conv.
red bush teabags8K/yr -31.0%18.2% conv.
tick tock rooibos tea bags6K/yr -29.4%10.5% conv.
redbush tea5K/yr -24.1%13.5% conv.
tick tock5K/yr -26.4%1.7% conv.
tick tock tea4K/yr -26.5%3.8% conv.
red tea4K/yr -27.8%4.8% conv.

All search terms

Top rooibos tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tetley Redbush Tea Bags - Naturally Caffeine-Free Rooibos - Smooth Aromatic & Soothing - Rainforest Alliance Certified - Sustainably Sourced for a Relaxing Brew - 40 Teabags (1 Pack)

Tetley£1.664.6★241 rev

Clipper Organic Redbush Rooibos Herbal Infusions Tea 1 x 80 Teabags

Clipper Natural, Fair & Delicious£4.484.6★867 rev

Tick Tock Rooibos Tea Caffeine-Free Tea Pack of 4 x 80 Tea Bags (320 Teabags) Naturally Sweet Herbal Tea Biodegradable Tea Bags Rooibos Tea UK Redbush Tea for Wellbeing and Relaxation

Tick Tock£12.794.7★583 rev

FRESHPAK£6.934.8★2,610 rev

Tick Tock Rooibos Teabags Caffeine-Free Tea Pack of 4 x 40 Tea Bags (160 Teabags) Naturally Sweet Herbal Tea Biodegradable Rooibos UK Redbush Tea Bags- 4 Pack

Tick Tock£9.914.7★583 rev

Newest

by launch date

TeeLux Rooibos Tea Bags 100 Count Vegan Pure Natural Rooibos Tea Rich in Antioxidants Caffeine Free Herbal Tea Biodegradable Tea Bags

TeeLux£9.8432 rev

1y ago

BOS Organic Rooibos Tea Sachets Tin Caffeine Free 40 Teabags 100 g

BOS£7.0167 rev

1y ago

REPLANTEA Organic Rooibos Tea Loose Leaf 200g (100 Cups) | Super Grade African Red Bush Tea

REPLANTEA Cuidamos tu Naturaleza£9.8897 rev

2y ago

Tick Tock Vanilla Rooibos Tea - Caffeine-Free Pack of 4 x 40 Biodegradable Tea Bags (160 Teabags) for Wellbeing and Relaxation

Tick Tock£8.85236 rev

4y ago

Morrisons Rooibos 80 Tea Bags

Morrisons£2.9083 rev

4y ago

What buyers say about rooibos tea

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Clean taste”

Value For Money10%

“Worth every penny”

Flavor8%

“Great flavour”

Caffeine Content7%

“Love this tea, caffeine free”

Quality-Overall6%

“the quality has been very consistent”

Freshness5%

“Freshpak rooibos is the best”

Sweetness4%

“Lovely product with or without milk”

Vegan/Organic4%

“A good price for the organic version”

Health Benefits-Overall3%

“Great test, health benefits and value for money”

Smell2%

“Very good test i love this tea bags nice smell”

What buyers complain about

Taste-Overall25%

“Don't ask me about the taste though”

Smell21%

“does not have the rooibos aroma”

Flavor8%

“Didnt have the full flavor of my regular rooibos tea”

Ease Of Chewing/Swallowing8%

“Stuck chewing gum”

Strength8%

“Not strong”

Stale/Rotten/Spoiled8%

“Rotten”

Caffeine Content4%

“Didn't realise they were caffeine free”

Quality-Overall4%

“I'll pay a bit more next time for better quality - you get what you pay for. usually”

Color1%

“BUT, please see my photos, these bags are extraordinarily white, as though bleached”

Color Fading/Discoloration1%