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Rolos Chocolate

Fail

The top 5 brands take 100% of clicks, so Rolos Chocolate is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£52K/yr62K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
76%top-5 click share · 5 brands · 46 sellers

Flapen Score

Rolos Chocolate against its category

The dotted line is the Grocery average. Past it, Rolos Chocolate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolos Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolos Chocolate 62K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
9.7%
Market size, estimated
£52Ka year
Top search term
rolos chocolate27K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £1.43 to £25.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£1.43–£25.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,054 within Chocolate Candy. It carries 417 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#1,054in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rolos Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Rolo71%
  • LITTLE STEPS10%
  • ChainsHouse9%
  • Nestlé8%
  • Brightdale2%

Demand

Rolos Chocolate search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Rolos Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolos chocolate27K/yr
  • rolo18K/yr
  • rolos17K/yr

Reviews and returns

What reviews say buyers love and hate about Rolos Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.24

small

Rolos are tiny

It was smaller than I thought it would be

Taste-Overall33%+3.01

They dont taste like the normal Rolos

these don't taste anywhere near as good as the usual sized ones

Value For Money33%−0.22

Far too expensive

are an extortionate price for the amount you get

very expensive for what you get

Love

Taste-Overall53%+3.01

Very nice chocolate

Very tasty

Really tasty treat

Ease Of Chewing/Swallowing10%−0.05

Great chew

Quality-Overall10%+0.67

Excellent quality

Sweetness10%+0.67

SWEET

Chain/Key Quality5%+0.32

Good quality chunky chain

Return

0.0% Return rate 75% Fixable by listing

Size-Overall75%▁██▁█▁

small

Rolos are tiny

It was smaller than I thought it would be

Chain/Key Quality25%▁▁▁▁▁█

FAQ

Common Rolos Chocolate questions

Answered from the same tracked data.