Rolos Chocolate
FailThe top 5 brands take 100% of clicks, so Rolos Chocolate is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £52K/yr62K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 46 sellers
Flapen Score
Rolos Chocolate against its category
The dotted line is the Grocery average. Past it, Rolos Chocolate is stronger. Inside it, weaker.
Market
The Rolos Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rolos Chocolate 62K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £52Ka year
- Top search term
- rolos chocolate27K searches a year
02 · Price
A sale here is worth £8.61.
Listings sell for £8.61 on average, from £1.43 to £25.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.
- Average price
- £8.61under the $15 to $100 sweet spot
- Price range
- £1.43–£25.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,054 within Chocolate Candy. It carries 417 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #1,054in Chocolate Candy
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Rolos Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rolo Milk Chocolate and Caramel Multipack 4 x 41.6g
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,170
- Age
- 8y ago

Nestle Rolo Multipack 4 x 52g
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 1,013
- Age
- 10y ago

Rolo Chocolate and Toffee Desserts 4 x 65g
- Price
- £1.72
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 14y ago

Little Rolo Milk Chocolate Bitesize Milk Chocolate Cups with Smooth Golden Toffee Centre - Sharing Bag 103g
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 7y ago

Rolo Chocolate Tube x 36
- Price
- £25.90
- Rating
- 4.2/5
- Reviews
- 486
- Age
- 15y ago
Trending
estimated 90-day click momentum
Rolo Cable Chain for Men Women 5mm 18 Inch Stainless Steel Link Chain Necklace
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 523
- Age
- 6y ago

Rolo Cable Chain for Men Women 3mm 18 Inch Stainless Steel Link Chain Necklace
- Price
- £9.35
- Rating
- 4.3/5
- Reviews
- 523
- Age
- 6y ago

Rolo Cable Chain for Men Women 9mm 18 Inch Stainless Steel Link Chain Necklace
- Price
- £11.15
- Rating
- 4.3/5
- Reviews
- 523
- Age
- 6y ago

ROLO Little Rolo Pouch Bag 103g
- Price
- £1.90
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 10y ago

Rolo Chocolate and Toffee Desserts 4 x 65g
- Price
- £1.72
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 14y ago
Newest
by launch date
Chocolate Sweet Bundle for Rolo (4 Tubes per pack) 2 Pack 166.4g + Brightdale Kitchen Booklet
- Price
- £8.48
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 10mo ago

Nestle Rolo Giant Tube 80g
- Price
- £4.80
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 2y ago

Rolo Mini Mix-In - Chocolate Pieces for Baking - 400g Pack
- Price
- £6.63
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 5y ago

Nestle Rolo Tube - 52g (Pack 36)
- Price
- £21.60
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 6y ago

Rolo Cable Chain for Men Women 5mm 18 Inch Stainless Steel Link Chain Necklace
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 523
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Rolo71%
- LITTLE STEPS10%
- ChainsHouse9%
- Nestlé8%
- Brightdale2%
Demand
Rolos Chocolate search demand
Weekly searches over the year. Pick a range.
Search terms
Top Rolos Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rolos chocolate27K/yr
- rolo18K/yr
- rolos17K/yr
Reviews and returns
What reviews say buyers love and hate about Rolos Chocolate
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rolos Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









