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Rocket

Maybe

Buyers convert on 34.8% of searches. But prices span $0.64–$3.24, mostly outside the sweet spot, so Rocket is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£679K/yr1.3M searches / yr
90-day growth
+49.2%search demand this quarter
Competition
28%top-5 click share · 7 brands · 17 sellers

Flapen Score

Rocket against its category

The dotted line is the Grocery average. Past it, Rocket is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rocket 1.3M times last year and spent an estimated £679K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

34.8% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.8% of those searches ended in a purchase. Searches in the last 90 days moved +49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+49.2%
Conversion, latest week
34.8%
Market size, estimated
£679Ka year
Peak month
May11.1× the quietest month
Top search term
salad986K searches a year

02 · Price

A sale here is worth £1.50.

Listings sell for £1.50 on average, from £0.64 to £3.24. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £1.50 that is £9K to £12K a year per listing.

Average price
£1.50under the $15 to $100 sweet spot
Price range
£0.64–£3.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
6,000–8,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #4 within Fresh & Chilled. It carries 1,284 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#4in Fresh & Chilled
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,284per listing
Listings tracked
51

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£14K£27K£41K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

17

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

28%

Top 20: 71%

Open market

0%

  • Morrisons78%
  • Florette11%
  • Little Leaves6%
  • by Amazon4%
  • Olive1%
  • Wm Morrisons Supermarkets1%
  • Open — no brand owns it (1 brand, 0%)

Demand

Rocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×

Search terms

Top Rocket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salad986K/yr
  • rocket141K/yr
  • salad leaves33K/yr
  • salads29K/yr
  • salad bag27K/yr
  • rocket salad21K/yr
  • mixed salad15K/yr
  • greek salad7K/yr
  • fresh salad5K/yr
  • salad bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Rocket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+0.36

Ok some inside bag tasted weird

it tasted a week old

They taste revolting

Size-Overall13%−0.05

VERY small

Tiny bag

Tiny

Stale/Rotten/Spoiled10%−0.07

does not look fresh at all so won't be eating any of it

Poor

Not fresh

Value For Money8%−0.04

are getting too expensive to justify buying all the time

Not Worth The Cost

Very pricey for what you get

Quality-Overall8%+0.14

Definitely not the best

Bad quality

Quality not too good it was soft

Love

Freshness28%+2.56

It arrived fresh

Always fresh

Stays fresh

Taste-Overall22%+0.36

Great vault good taste

So tasty

Nice salad nicely favoured

Quality-Overall8%+0.14

well presented

Good quality

Great selection

Crispiness7%+0.51

Fresh and crisp

fresh crispy

a lovely crunch to them

Advertised Vs Actual Product6%+0.59

Just what I wanted

Did the job

All items were as described

FAQ

Common Rocket questions

Answered from the same tracked data.