rocket
Worth a lookShows searches that convert (34.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible34.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Market size
Good£679K£679K/yr · 1.3M searches
Growth
Good+49.2%90-day search growth — must beat 0% to launch
Review moat
Good1,284.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£1.50avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.64–£3.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rocket is a £679K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rocket market data
- Units sold / yr
- 400K–500K
- avg 6,000–8,000/product
- Revenue / yr
- £600K–£750K
- units × avg price
- Conversion rate
- 34.8%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 8.7%
- Avg brand age
- 53 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
7 flat
Sellers
17
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
0%
- Morrisons78%
- Florette11%
- Little Leaves6%
- by Amazon4%
- Olive1%
- Wm Morrisons Supermarkets1%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×
Top rocket search terms
- salad986K/yr
- rocket141K/yr
- salad leaves33K/yr
- salads29K/yr
- salad bag27K/yr
- rocket salad21K/yr
- mixed salad15K/yr
- greek salad7K/yr
- fresh salad5K/yr
- salad bags4K/yr
Top rocket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Rocket & Baby Leaf Salad 70g
Morrisons£1.078 rev
Morrisons Sweet and Crunchy Salad 250g
Morrisons£1.0912 rev
Savers Salad Peppers Pack of 3
Morrisons£1.831,276 rev
Morrisons Classic Crunchy Salad 455g
Morrisons£3.24250 rev
Morrisons The Best Piccolina Vine Tomatoes 220g
Morrisons£2.28827 rev
Trending
90-day click momentum
What buyers say about rocket
What buyers praise and complain about, mined from review topics.What buyers love
“It arrived fresh”
“Great vault good taste”
“well presented”
“Fresh and crisp”
“Just what I wanted”
“Good value for money”
“Size excellent”
“sweet baby peppers”
“Nice peppers”
“Plenty of juicy flavour with crispy goodness”
What buyers complain about
“Ok some inside bag tasted weird”
“VERY small”
“does not look fresh at all so won't be eating any of it”
“are getting too expensive to justify buying all the time”
“Definitely not the best”
“wet nearly every time”
“Went off next day”
“Turns brown after one day”
“Sadly the beetroot had very little flavour of the sweet chilli”
“They were too soft”
Common questions
- Is rocket profitable to sell on Amazon United Kingdom?
- The niche generates £679K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the rocket niche?
- 7 brands and 17 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in rocket?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for rocket peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.1× the quietest.
- What does it cost to enter the rocket niche?
- Listings span £0.64–£3.24; the average listing price is £1.50 (sweet spot $15–$100). The average incumbent carries 1,284 reviews — the moat a new listing must climb.