Rocket
MaybeBuyers convert on 34.8% of searches. But prices span $0.64–$3.24, mostly outside the sweet spot, so Rocket is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £679K/yr1.3M searches / yr
- 90-day growth
- +49.2%search demand this quarter
- Competition
- 28%top-5 click share · 7 brands · 17 sellers
Flapen Score
Rocket against its category
The dotted line is the Grocery average. Past it, Rocket is stronger. Inside it, weaker.
Market
The Rocket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rocket 1.3M times last year and spent an estimated £679K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
34.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.8% of those searches ended in a purchase. Searches in the last 90 days moved +49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +49.2%
- Conversion, latest week
- 34.8%
- Market size, estimated
- £679Ka year
- Peak month
- May11.1× the quietest month
- Top search term
- salad986K searches a year
02 · Price
A sale here is worth £1.50.
Listings sell for £1.50 on average, from £0.64 to £3.24. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £1.50 that is £9K to £12K a year per listing.
- Average price
- £1.50under the $15 to $100 sweet spot
- Price range
- £0.64–£3.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #4 within Fresh & Chilled. It carries 1,284 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #4in Fresh & Chilled
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,284per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Rocket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Bistro Salad 160 g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 6y ago

Italian Style Salad 80g
- Price
- £1.13
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

Whole Cucumber
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 11,342
- Age
- 9y ago

Wild Rocket 60g
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago

Morrisons Market Street House Salad 145g
- Price
- £1.57
- Rating
- 4.4/5
- Reviews
- 1,636
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Sweet and Crunchy Salad 250g
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3mo ago

Rocket & Baby Leaf Salad 70g
- Price
- £1.07
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Morrisons The Best Sweet Baby Peppers 200g
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 2y ago

Italian Style Salad 80g
- Price
- £1.13
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

Morrisons Bistro Salad 160 g
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 6y ago
Newest
by launch date
Rocket & Baby Leaf Salad 70g
- Price
- £1.07
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Morrisons Sweet and Crunchy Salad 250g
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3mo ago

Savers Salad Peppers Pack of 3
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 1y ago

Morrisons Classic Crunchy Salad 455g
- Price
- £3.24
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 2y ago

Morrisons The Best Piccolina Vine Tomatoes 220g
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
7 flat
Sellers
17
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
0%
- Morrisons78%
- Florette11%
- Little Leaves6%
- by Amazon4%
- Olive1%
- Wm Morrisons Supermarkets1%
- Open — no brand owns it (1 brand, 0%)
Demand
Rocket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×
Search terms
Top Rocket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salad986K/yr
- rocket141K/yr
- salad leaves33K/yr
- salads29K/yr
- salad bag27K/yr
- rocket salad21K/yr
- mixed salad15K/yr
- greek salad7K/yr
- fresh salad5K/yr
- salad bags4K/yr
Reviews and returns
What reviews say buyers love and hate about Rocket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ok some inside bag tasted weird
it tasted a week old
They taste revolting
VERY small
Tiny bag
Tiny
does not look fresh at all so won't be eating any of it
Poor
Not fresh
are getting too expensive to justify buying all the time
Not Worth The Cost
Very pricey for what you get
Definitely not the best
Bad quality
Quality not too good it was soft
Love
It arrived fresh
Always fresh
Stays fresh
Great vault good taste
So tasty
Nice salad nicely favoured
well presented
Good quality
Great selection
Fresh and crisp
fresh crispy
a lovely crunch to them
Just what I wanted
Did the job
All items were as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rocket questions
Answered from the same tracked data.









