Is roast potatoes profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (39/100).

How competitive is the roast potatoes niche?

5 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in roast potatoes?

Top complaints mined from reviews: Dilute/Watery, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.

When does demand for roast potatoes peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the roast potatoes niche?

Listings span £1.10–£6.49; the average listing price is £2.66 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

roast potatoes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good610.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£97K

£97K/yr · 176K searches

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£2.66

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.10–£6.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, roast potatoes is a £97K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

roast potatoes market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £106K–£133K; units × avg price
Conversion rate: 20.7%
Avg BSR: #956
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 6.1%
Avg brand age: 83 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Aunt Bessies46%
Morrisons40%
McCain7%
Iceland4%
Schwartz2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top roast potatoes search terms

roast potatoes104K/yr -31.2%28.6% conv.
roast36K/yr +0.7%2.0% conv.
frozen roast potatoes10K/yr +2.1%7.7% conv.
aunt bessies17K/yr -54.8%8.1% conv.
aunt bessie5K/yr -5.9%9.4% conv.
roadt3K/yr -24.1%0.5% conv.

All search terms

Top roast potatoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aunt Bessies Roast Potatoes 600g

Aunt Bessies£2.434.6★163 rev

Morrisons Roast Potatoes 800g

Morrisons£1.364.4★400 rev

Aunt Bessies Crispy & Fluffy Roasties 1.1kg

Aunt Bessies£3.704.8★52 rev

Aunt Bessies 700g Mini Rst Potatoes

Aunt Bessies£3.014.6★571 rev

Morrisons Roast Potatoes 450g

Morrisons£2.744.2★25 rev

Newest

by launch date

Schwartz Roast Potato Seasoning 60g

Schwartz£2.0723 rev

10mo ago

Morrisons Roast Potatoes 450g

Morrisons£2.7425 rev

12mo ago

The Best Roasting Potatoes 1.5kg

Morrisons£2.3314 rev

1y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg

Aunt Bessies£3.7052 rev

1y ago

Morrisons Roast Potatoes 800g

Morrisons£1.36400 rev

2y ago

What buyers say about roast potatoes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Taste great”

Crispiness11%

“Crispy”

Ease Of Use10%

“convenient roasties”

Flavor8%

“Useful, when time is short - taste Ok”

Value For Money7%

“Value for money”

Cooking Instructions5%

“Great easy to cook roast potatoes”

Vegan/Organic5%

“vegan versions work grate”

Baking5%

“Ideal for boiled potatoes”

Quality-Overall5%

“Good product”

Freshness5%

“Good spuds, feel fresher than some”

What buyers complain about

Dilute/Watery25%

“Too watery and tastes like its been made from powder”

Stale/Rotten/Spoiled13%

“It's no longer edible”

Flavor13%

“It's no longer edible”

Advertised Vs Actual Product8%

“which I assumed was just aggressive marketing”

Value For Money6%

“Pricey,”

Common questions

Is roast potatoes profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (39/100).
How competitive is the roast potatoes niche?: 5 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in roast potatoes?: Top complaints mined from reviews: Dilute/Watery, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
When does demand for roast potatoes peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the roast potatoes niche?: Listings span £1.10–£6.49; the average listing price is £2.66 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.