Roast Potatoes
FailThe top 5 brands take 100% of clicks, so Roast Potatoes is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £97K/yr176K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 38 sellers
Flapen Score
Roast Potatoes against its category
The dotted line is the Grocery average. Past it, Roast Potatoes is stronger. Inside it, weaker.
Market
The Roast Potatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roast Potatoes 176K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
20.7% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 20.7%
- Market size, estimated
- £97Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- roast potatoes104K searches a year
02 · Price
A sale here is worth £2.66.
Listings sell for £2.66 on average, from £1.10 to £6.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.66 that is £4K to £5K a year per listing.
- Average price
- £2.66under the $15 to $100 sweet spot
- Price range
- £1.10–£6.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #956 within Snack Foods. It carries 611 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #956in Snack Foods
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 611per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Roast Potatoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aunt Bessies Roast Potatoes 600g
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 3y ago

Morrisons Roast Potatoes 800g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 2y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg
- Price
- £3.70
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 1y ago

Aunt Bessies 700g Mini Rst Potatoes
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 10y ago

Morrisons Roast Potatoes 450g
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Trending
90-day click momentum
The Best Roasting Potatoes 1.5kg
- Price
- £2.33
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Morrisons Roast Potatoes 450g
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago

Morrisons Maris Piper Potatoes 2kg
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 2y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg
- Price
- £3.70
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 1y ago

MORRISONS Morrisons The Greengrocers On Market Street Mashed Potato 400g
- Price
- £1.10
- Rating
- 4.4/5
- Reviews
- 847
- Age
- 3y ago
Newest
by launch date
Schwartz Roast Potato Seasoning 60g
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 10mo ago

Morrisons Roast Potatoes 450g
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago

The Best Roasting Potatoes 1.5kg
- Price
- £2.33
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg
- Price
- £3.70
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 1y ago

Morrisons Roast Potatoes 800g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Aunt Bessies46%
- Morrisons40%
- McCain7%
- Iceland4%
- Schwartz2%
Demand
Roast Potatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Roast Potatoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roast potatoes104K/yr
- roast36K/yr
- frozen roast potatoes10K/yr
- aunt bessies17K/yr
- aunt bessie5K/yr
- roadt3K/yr
Reviews and returns
What reviews say buyers love and hate about Roast Potatoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too watery and tastes like its been made from powder
It's no longer edible
It's no longer edible
which I assumed was just aggressive marketing
Pricey,
Love
Taste great
Yummy
Delicious
Crispy
Worth the extra for crisp roasties
They were crispy/crunchy and deliciously moreish
convenient roasties
So handy to have in the freezer in case you are short of time
Useful, when time is short - taste Ok
Good flavour for a quick roast
Value for money
Worth it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roast Potatoes questions
Answered from the same tracked data.









