How competitive is the Roast Potatoes niche on Amazon United Kingdom?

5 brands and 38 sellers compete in Roast Potatoes on Amazon United Kingdom. The top 5 Roast Potatoes products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Roast Potatoes?

Roast Potatoes buyers on Amazon United Kingdom complain most about Dilute/Watery, Stale/Rotten/Spoiled, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Roast Potatoes niche?

Roast Potatoes sells for £2.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.10–£6.49. The average incumbent carries 611 reviews — the moat a new listing must climb.

Roast Potatoes

brand-locked demand (top 5 brands take 100% of clicks) — Roast Potatoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Roast Potatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Roast Potatoes is a £97K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Roast Potatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 20.7% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr50K

Search volume / yr-24.6%176K

Conversion rate20.7%

Avg price£2.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 38

Top-5 product click share62%

Open market0%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Roast Potatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aunt Bessies Roast Potatoes 600g

Price: £2.43
Rating: 4.6/5
Reviews: 163
Age: 3y ago

Morrisons Roast Potatoes 800g

Price: £1.36
Rating: 4.4/5
Reviews: 400
Age: 2y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg

Price: £3.70
Rating: 4.8/5
Reviews: 52
Age: 1y ago

Aunt Bessies 700g Mini Rst Potatoes

Price: £3.01
Rating: 4.6/5
Reviews: 571
Age: 10y ago

Morrisons Roast Potatoes 450g

Price: £2.74
Rating: 4.2/5
Reviews: 25
Age: 12mo ago

Newest

by launch date

Schwartz Roast Potato Seasoning 60g

Price: £2.07
Rating: 4.7/5
Reviews: 23
Age: 10mo ago

Morrisons Roast Potatoes 450g

Price: £2.74
Rating: 4.2/5
Reviews: 25
Age: 12mo ago

The Best Roasting Potatoes 1.5kg

Price: £2.33
Rating: 4.4/5
Reviews: 14
Age: 1y ago

Aunt Bessies Crispy & Fluffy Roasties 1.1kg

Price: £3.70
Rating: 4.8/5
Reviews: 52
Age: 1y ago

Morrisons Roast Potatoes 800g

Price: £1.36
Rating: 4.4/5
Reviews: 400
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Aunt Bessies46%
Morrisons40%
McCain7%
Iceland4%
Schwartz2%

Roast Potatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR20.7%Products17Brands5Top 5 Brands100%OOS Rate6.1%Rating4.5★Reviews611Avg BSR#956

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Roast Potatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

roast potatoes104K/yr -31.2%28.6% conv.
roast36K/yr +0.7%2.0% conv.
frozen roast potatoes10K/yr +2.1%7.7% conv.
aunt bessies17K/yr -54.8%8.1% conv.
aunt bessie5K/yr -5.9%9.4% conv.
roadt3K/yr -24.1%0.5% conv.

What reviews say buyers love and hate about Roast Potatoes

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall33%

“Taste great”

Crispiness11%

“Crispy”

Ease Of Use10%

“convenient roasties”

Flavor8%

“Useful, when time is short - taste Ok”

Value For Money7%

“Value for money”

What buyers complain about

65% of reviews

Dilute/Watery25%

“Too watery and tastes like its been made from powder”

Stale/Rotten/Spoiled13%

“It's no longer edible”

Flavor13%

“It's no longer edible”

Advertised Vs Actual Product8%

“which I assumed was just aggressive marketing”

Value For Money6%

“Pricey,”

Common Roast Potatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Roast Potatoes 39/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.