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Roast Potatoes

Fail

The top 5 brands take 100% of clicks, so Roast Potatoes is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£97K/yr176K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
62%top-5 click share · 5 brands · 38 sellers

Flapen Score

Roast Potatoes against its category

The dotted line is the Grocery average. Past it, Roast Potatoes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roast Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roast Potatoes 176K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
20.7%
Market size, estimated
£97Ka year
Peak month
December3.2× the quietest month
Top search term
roast potatoes104K searches a year

02 · Price

A sale here is worth £2.66.

Listings sell for £2.66 on average, from £1.10 to £6.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.66 that is £4K to £5K a year per listing.

Average price
£2.66under the $15 to $100 sweet spot
Price range
£1.10–£6.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #956 within Snack Foods. It carries 611 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#956in Snack Foods
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Aunt Bessies46%
  • Morrisons40%
  • McCain7%
  • Iceland4%
  • Schwartz2%

Demand

Roast Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Roast Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roast potatoes104K/yr
  • roast36K/yr
  • frozen roast potatoes10K/yr
  • aunt bessies17K/yr
  • aunt bessie5K/yr
  • roadt3K/yr

Reviews and returns

What reviews say buyers love and hate about Roast Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery25%−0.10

Too watery and tastes like its been made from powder

Stale/Rotten/Spoiled13%−0.05

It's no longer edible

Flavor13%−0.05

It's no longer edible

Advertised Vs Actual Product8%+0.10

which I assumed was just aggressive marketing

Value For Money6%−0.09

Pricey,

Love

Taste-Overall33%+2.76

Taste great

Yummy

Delicious

Crispiness11%+0.74

Crispy

Worth the extra for crisp roasties

They were crispy/crunchy and deliciously moreish

Ease Of Use10%−0.01

convenient roasties

So handy to have in the freezer in case you are short of time

Flavor8%−0.05

Useful, when time is short - taste Ok

Good flavour for a quick roast

Value For Money7%−0.09

Value for money

Worth it

FAQ

Common Roast Potatoes questions

Answered from the same tracked data.