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Roast Dinner

Fail

The top 5 brands take 100% of clicks, so Roast Dinner is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£346K/yr304K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
82%top-5 click share · 2 brands · 6 sellers

Flapen Score

Roast Dinner against its category

The dotted line is the Grocery average. Past it, Roast Dinner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roast Dinner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roast Dinner 304K times last year and spent an estimated £346K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
21.7%
Market size, estimated
£346Ka year
Peak month
December4.8× the quietest month
Top search term
whole chicken119K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £1.95 to £7.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £5.25 that is £13K to £16K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£1.95–£7.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 1,077 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#6in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Roast Dinner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Morrisons99%
  • Bernard Matthews1%

Demand

Roast Dinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Roast Dinner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whole chicken119K/yr
  • chicken crown24K/yr
  • joint25K/yr
  • chicken whole14K/yr
  • bernard matthews10K/yr
  • large chicken7K/yr
  • chicken joint7K/yr
  • joints5K/yr
  • small chicken5K/yr
  • roasting joint4K/yr

Reviews and returns

What reviews say buyers love and hate about Roast Dinner

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
37%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“found the tray far too small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Roast Dinner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data