How competitive is the Roast Dinner niche on Amazon United Kingdom?

2 brands and 6 sellers compete in Roast Dinner on Amazon United Kingdom. The top 5 Roast Dinner products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Roast Dinner?

Roast Dinner buyers on Amazon United Kingdom complain most about Size-Overall, Moist/Dry, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Roast Dinner niche?

Roast Dinner sells for £5.25 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.95–£7.12. The average incumbent carries 1,077 reviews — the moat a new listing must climb.

Roast Dinner

brand-locked demand (top 5 brands take 100% of clicks) — Roast Dinner doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Roast Dinner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Roast Dinner is a £346K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Roast Dinner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.1% over the last 90 days and 21.7% of searches end in a purchase.

£346K

revenue / yr

Units sold / yr60K

Search volume / yr-29.1%304K

Conversion rate21.7%

Avg price£5.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 6

Top-5 product click share82%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Roast Dinner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Medium Whole Chicken 1.45kg

Price: £5.14
Rating: 4.5/5
Reviews: 793
Age: 9y ago

Morrisons Extra Large Whole Chicken 2kg

Price: £7.12
Rating: 4.6/5
Reviews: 1,557
Age: 9y ago

British Extra Tasty Whole Chicken 1.6kg

Price: £6.49
Rating: 4.6/5
Reviews: 1,848
Age: 8y ago

Morrisons Whole Chicken Large 1.7-1.9Kg

Price: £5.96
Rating: 4.5/5
Reviews: 3,482
Age: 10y ago

Morrisons Plain Chicken Crown 700g

Price: £4.59
Rating: 4.5/5
Reviews: 36
Age: 12mo ago

Newest

by launch date

Bernard Matthews 7 Pack Chicken Dinosaurs

Price: £1.95
Rating: 4.4/5
Reviews: 15
Age: 8mo ago

Morrisons Plain Chicken Crown 700g

Price: £4.59
Rating: 4.5/5
Reviews: 36
Age: 12mo ago

Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg

Price: £6.75
Rating: 4.5/5
Reviews: 117
Age: 2y ago

Morrisons Salt & Pepper Chicken Crown 700g

Price: £5.13
Rating: 4.7/5
Reviews: 293
Age: 4y ago

Morrisons British Chicken Thighs 1kg

Price: £3.63
Rating: 4.6/5
Reviews: 2,402
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Morrisons99%
Bernard Matthews1%

Roast Dinner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume304KCVR21.7%Products11Brands2Top 5 Brands100%OOS Rate19.4%Rating4.5★Reviews1,077Avg BSR#6

Peak months: Jan, Dec · busiest ÷ quietest = 4.8×

Top Roast Dinner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

whole chicken119K/yr -26.7%22.8% conv.
chicken crown24K/yr -12.0%23.9% conv.
joint25K/yr -31.8%1.1% conv.
chicken whole14K/yr -29.5%20.1% conv.
bernard matthews10K/yr +18.5%2.8% conv.
large chicken7K/yr -36.9%28.8% conv.
chicken joint7K/yr -35.3%12.5% conv.
joints5K/yr -25.4%0.7% conv.
small chicken5K/yr -36.8%12.5% conv.
roasting joint4K/yr -0.9%3.2% conv.

What reviews say buyers love and hate about Roast Dinner

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall47%

“Chicken nice”

Value For Money10%

“Affordable price”

Quality-Overall10%

“Good quality chicken”

Cooking Instructions8%

“easy to cook”

Smell3%

“Smells and tastes incredible pity it's not bigger”

What buyers complain about

84% of reviews

Size-Overall37%

“found the tray far too small”

Moist/Dry12%

“Small fresh Morrisons chicken was dry and tasteless”

Advertised Vs Actual Product7%

“Misleading Placement”

Stale/Rotten/Spoiled7%

“Didnt taste fresh”

Dilute/Watery7%

“Full of water”

Common Roast Dinner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Roast Dinner 39/100 on Amazon United Kingdom — Skip it. The niche generates £346K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.