Roast Dinner
FailThe top 5 brands take 100% of clicks, so Roast Dinner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £346K/yr304K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 6 sellers
Flapen Score
Roast Dinner against its category
The dotted line is the Grocery average. Past it, Roast Dinner is stronger. Inside it, weaker.
Market
The Roast Dinner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roast Dinner 304K times last year and spent an estimated £346K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 21.7% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £346Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- whole chicken119K searches a year
02 · Price
A sale here is worth £5.25.
Listings sell for £5.25 on average, from £1.95 to £7.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £5.25 that is £13K to £16K a year per listing.
- Average price
- £5.25under the $15 to $100 sweet spot
- Price range
- £1.95–£7.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 1,077 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 19.4%
- Average rank
- #6in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Roast Dinner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Medium Whole Chicken 1.45kg
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Morrisons Extra Large Whole Chicken 2kg
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 1,557
- Age
- 9y ago

British Extra Tasty Whole Chicken 1.6kg
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 1,848
- Age
- 8y ago

Morrisons Whole Chicken Large 1.7-1.9Kg
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 3,482
- Age
- 10y ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago

Morrisons Medium Whole Chicken 1.45kg
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago

Morrisons Extra Large Whole Chicken 2kg
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 1,557
- Age
- 9y ago
Newest
by launch date
Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago

Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago

Morrisons Salt & Pepper Chicken Crown 700g
- Price
- £5.13
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 4y ago

Morrisons British Chicken Thighs 1kg
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 2,402
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons99%
- Bernard Matthews1%
Demand
Roast Dinner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Roast Dinner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- whole chicken119K/yr
- chicken crown24K/yr
- joint25K/yr
- chicken whole14K/yr
- bernard matthews10K/yr
- large chicken7K/yr
- chicken joint7K/yr
- joints5K/yr
- small chicken5K/yr
- roasting joint4K/yr
Reviews and returns
What reviews say buyers love and hate about Roast Dinner
We read the reviews and the return reasons for every product selling here.
“found the tray far too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roast Dinner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









