roast dinner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,076.64avg incumbent reviews — the moat a new listing must climb
Market size
Good£346K£346K/yr · 304K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£5.25avg listing price — sweet spot $15–$100
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.95–£7.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, roast dinner is a £346K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
roast dinner market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £263K–£315K
- units × avg price
- Conversion rate
- 21.7%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 19.4%
- Avg brand age
- 72 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons99%
- Bernard Matthews1%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -29.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
Top roast dinner search terms
- whole chicken119K/yr
- chicken crown24K/yr
- joint25K/yr
- chicken whole14K/yr
- bernard matthews10K/yr
- large chicken7K/yr
- chicken joint7K/yr
- joints5K/yr
- small chicken5K/yr
- roasting joint4K/yr
Top roast dinner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Medium Whole Chicken 1.45kg
Morrisons£5.144.5★793 rev
Morrisons Extra Large Whole Chicken 2kg
Morrisons£7.124.6★1,557 rev
British Extra Tasty Whole Chicken 1.6kg
Morrisons£6.494.6★1,848 rev
Morrisons Whole Chicken Large 1.7-1.9Kg
Morrisons£5.964.5★3,482 rev
Morrisons Plain Chicken Crown 700g
Morrisons£4.594.5★36 rev
Newest
by launch date
Bernard Matthews 7 Pack Chicken Dinosaurs
Bernard Matthews£1.9515 rev
Morrisons Plain Chicken Crown 700g
Morrisons£4.5936 rev
Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
Morrisons£6.75117 rev
Morrisons Salt & Pepper Chicken Crown 700g
Morrisons£5.13293 rev
Morrisons British Chicken Thighs 1kg
Morrisons£3.632,402 rev
Trending
90-day click momentumBernard Matthews 7 Pack Chicken Dinosaurs
Bernard Matthews£1.954.4★
Morrisons Plain Chicken Crown 700g
Morrisons£4.594.5★
Morrisons Medium Whole Chicken 1.45kg
Morrisons£5.144.5★
Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
Morrisons£6.754.5★
Morrisons Extra Large Whole Chicken 2kg
Morrisons£7.124.6★
What buyers say about roast dinner
What buyers praise and complain about, mined from review topics.What buyers love
“Chicken nice”
“Affordable price”
“Good quality chicken”
“easy to cook”
“Smells and tastes incredible pity it's not bigger”
“arrived very fresh and fleshy”
“Morrisons crown of chicken 🐔 This crown of chicken is a nice size”
“Versatile Family Favourite”
“Cook in a bag chicken 👍 How great to get a chicken all prepared with stuffing in a bag”
“tasty chicken thighs”
What buyers complain about
“found the tray far too small”
“Small fresh Morrisons chicken was dry and tasteless”
“Misleading Placement”
“Didnt taste fresh”
“Full of water”
“Price is high”
“Didnt taste fresh”
“Cheap and best”
“Only negative is that the instructions are at the bottom so you either have to hold it above your head to read it or turn it over”
Common questions
- Is roast dinner profitable to sell on Amazon United Kingdom?
- The niche generates £346K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the roast dinner niche?
- 2 brands and 6 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in roast dinner?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for roast dinner peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the roast dinner niche?
- Listings span £1.95–£7.12; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.