Roast Dinner
FailThe top 5 brands take 100% of clicks, so Roast Dinner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £346K/yr304K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 6 sellers
Flapen Score
Roast Dinner against its category
The dotted line is the Grocery average. Past it, Roast Dinner is stronger. Inside it, weaker.
Market
The Roast Dinner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roast Dinner 304K times last year and spent an estimated £346K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
21.7% of searches ended in a purchase last week.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £346Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- whole chicken119K searches a year
02 · Price
A sale here is worth £5.25.
Listings sell for £5.25 on average, from £1.95 to £7.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £5.25 that is £13K to £16K a year per listing.
- Average price
- £5.25under the $15 to $100 sweet spot
- Price range
- £1.95–£7.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 1,077 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 19.4%
- Average rank
- #6in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Roast Dinner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Medium Whole Chicken 1.45kg
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Morrisons Extra Large Whole Chicken 2kg
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 1,557
- Age
- 9y ago

British Extra Tasty Whole Chicken 1.6kg
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 1,848
- Age
- 8y ago

Morrisons Whole Chicken Large 1.7-1.9Kg
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 3,482
- Age
- 10y ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago
Trending
90-day click momentum
Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago

Morrisons Medium Whole Chicken 1.45kg
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago

Morrisons Extra Large Whole Chicken 2kg
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 1,557
- Age
- 9y ago
Newest
by launch date
Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Morrisons Plain Chicken Crown 700g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 12mo ago

Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago

Morrisons Salt & Pepper Chicken Crown 700g
- Price
- £5.13
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 4y ago

Morrisons British Chicken Thighs 1kg
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 2,402
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons99%
- Bernard Matthews1%
Demand
Roast Dinner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Roast Dinner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whole chicken119K/yr
- chicken crown24K/yr
- joint25K/yr
- chicken whole14K/yr
- bernard matthews10K/yr
- large chicken7K/yr
- chicken joint7K/yr
- joints5K/yr
- small chicken5K/yr
- roasting joint4K/yr
Reviews and returns
What reviews say buyers love and hate about Roast Dinner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
found the tray far too small
Very small
Smallest chicken Ive ever seen
Small fresh Morrisons chicken was dry and tasteless
drying it out
Small and dry not for us
Misleading Placement
Didnt taste fresh
Small fresh Morrisons chicken was dry and tasteless
Full of water
Love
Chicken nice
Great taste
It tastes like chicken
Affordable price
that is reasonably priced
Good value
Good quality chicken
Good quality
Great quality, decent price
easy to cook
Good meat content for cooking curry and pies
so easy to cook
Smells and tastes incredible pity it's not bigger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roast Dinner questions
Answered from the same tracked data.









