How competitive is the Rizla Menthol Cards niche on Amazon United Kingdom?

4 brands and 27 sellers compete in Rizla Menthol Cards on Amazon United Kingdom. The top 5 Rizla Menthol Cards products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rizla Menthol Cards?

Rizla Menthol Cards buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rizla Menthol Cards niche?

Rizla Menthol Cards sells for £7.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.62–£8.53. The average incumbent carries 845 reviews — the moat a new listing must climb.

Rizla Menthol Cards

a concentrated shelf (top 5 take 100% of clicks) — Rizla Menthol Cards doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rizla Menthol Cards profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rizla Menthol Cards is a £64K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.

Rizla Menthol Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +58.1% over the last 90 days and 27.1% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr13K

Search volume / yr+58.1%30K

Conversion rate27.1%

Avg price£7.91

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 27

Top-5 product click share100%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Rizla Menthol Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rizla Menthol Extreme Flavour Cards The Iconic Brand Since 1796-25 Packs

Price: £8.36
Rating: 4.7/5
Reviews: 2,993
Age: 5y ago

Rizla Extreme Mint Flavour Cards The Iconic Brand Since 1796-25 Packs

Price: £8.53
Rating: 4.7/5
Reviews: 1,091
Age: 6y ago

ROLLING KING Menthol Infusion Flavour Cards 25 Cards per Box

Price: £6.62
Rating: 4.0/5
Reviews: 30
Age: 5y ago

RIZLA Flavour Cards Menthol CHILL Cool Fresh Mint New ICE Infusion Insert Rolling Smoking Tobacco Cig Full Pack Infuse UK Free P&P (Menthol Chill 5 x Flavour CARDS)

Price: £7.97
Rating: 4.7/5
Reviews: 3
Age: 4y ago

Swan Menthol Flavour Cards Infusions - Box of 25

Price: £8.08
Rating: 4.7/5
Reviews: 108
Age: 5y ago

Newest

by launch date

RIZLA Flavour Cards Menthol CHILL Cool Fresh Mint New ICE Infusion Insert Rolling Smoking Tobacco Cig Full Pack Infuse UK Free P&P (Menthol Chill 5 x Flavour CARDS)

Price: £7.97
Rating: 4.7/5
Reviews: 3
Age: 4y ago

ROLLING KING Menthol Infusion Flavour Cards 25 Cards per Box

Price: £6.62
Rating: 4.0/5
Reviews: 30
Age: 5y ago

Swan Menthol Flavour Cards Infusions - Box of 25

Price: £8.08
Rating: 4.7/5
Reviews: 108
Age: 5y ago

Rizla Menthol Extreme Flavour Cards The Iconic Brand Since 1796-25 Packs

Price: £8.36
Rating: 4.7/5
Reviews: 2,993
Age: 5y ago

Rizla Extreme Mint Flavour Cards The Iconic Brand Since 1796-25 Packs

Price: £8.53
Rating: 4.7/5
Reviews: 1,091
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Rizla77%
Rolling King10%
Cards7%
Ksp partners ltd e-commerce6%

Rizla Menthol Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR27.1%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews845Avg BSR#43

Peak months: Sep · busiest ÷ quietest = 1.9×

What reviews say buyers love and hate about Rizla Menthol Cards

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Advertised Vs Actual Product36%

“Do the job”

Quality-Overall32%

“Great product”

Value For Money23%

“Good value for money”

Flavor9%

“Rizla Flavour Cards”

What buyers complain about

100% of reviews

Taste-Overall20%

“Not worth the money was flakey with no menthol taste”

Value For Money20%

“Obviously it's more expensive”

Functionality-Overall10%

“It doesn't work as supposed to do”

Strength10%

“Not strong”

Quality-Overall10%

“I'm not gonna use I'm not going to buy it because I choose them because I thought the quality is different”

Rizla Menthol Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

71%

2Ethical Trade/Fair Trade

3Flavor

4Taste-Overall

5Size-Overall

Common Rizla Menthol Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rizla Menthol Cards 41/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 5 tracked products. Search demand moved +58.1% over the last 90 days.