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Rizla Menthol Cards

Fail

The top 5 products take 100% of clicks, so Rizla Menthol Cards is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£64K/yr30K searches / yr
90-day growth
+58.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 27 sellers

Flapen Score

Rizla Menthol Cards against its category

The dotted line is the Grocery average. Past it, Rizla Menthol Cards is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rizla Menthol Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rizla Menthol Cards 30K times last year and spent an estimated £64K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved +58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+58.1%
Conversion, latest week
27.1%
Market size, estimated
£64Ka year
Peak month
September1.9× the quietest month
Top search term
rizla menthol cards18K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £6.62 to £8.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £7.91 that is £12K to £16K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£6.62–£8.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Tea. It carries 845 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#43in Tea
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
845per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Rizla Menthol Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rizla77%
  • Rolling King10%
  • Cards7%
  • Ksp partners ltd e-commerce6%

Demand

Rizla Menthol Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Rizla Menthol Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.06

Not worth the money was flakey with no menthol taste

Value For Money20%+1.32

Obviously it's more expensive

only 2 boxes delivered so works out very expensive

Functionality-Overall10%−0.03

It doesn't work as supposed to do

Strength10%−0.03

Not strong

Not very strong

Quality-Overall10%+3.24

I'm not gonna use I'm not going to buy it because I choose them because I thought the quality is different

Love

Advertised Vs Actual Product36%−0.07

Do the job

Product as described

Does what it says

Quality-Overall32%+3.24

Great product

Very reliable and cheap

Good product

Value For Money23%+1.32

Good value for money

Good price

I do think they offer good value for money

Flavor9%+0.34

Rizla Flavour Cards

Return

0.1% Return rate 75% Fixable by listing

Advertised Vs Actual Product71%▁██▅▆▁

Lies. Advertised as 4 boxes and only 2 boxes delivered so works out very expensive

Ethical Trade/Fair Trade7%▁▁▁█▁▁
Flavor7%▁▁▁▁▁█

hardly flavours cigarettes

Taste-Overall7%▁▁▁▁█▁

Not worth the money was flakey with no menthol taste

Size-Overall4%▁▁▁█▁▁

FAQ

Common Rizla Menthol Cards questions

Answered from the same tracked data.