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Risotto Rice

Fail

Prices span $1.68–$8.10, mostly outside the sweet spot, so Risotto Rice is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£48K/yr50K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
85%top-5 click share · 7 brands · 33 sellers

Flapen Score

Risotto Rice against its category

The dotted line is the Grocery average. Past it, Risotto Rice is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Risotto Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Risotto Rice 50K times last year and spent an estimated £48K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

27.8% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
27.8%
Market size, estimated
£48Ka year
Peak month
October1.6× the quietest month
Top search term
risotto rice38K searches a year

02 · Price

A sale here is worth £3.44.

Listings sell for £3.44 on average, from £1.68 to £8.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.44 that is £3K to £4K a year per listing.

Average price
£3.44under the $15 to $100 sweet spot
Price range
£1.68–£8.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Rice, Pasta & Pulses. It carries 445 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
445per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Risotto Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • by Amazon43%
  • Morrisons23%
  • Riso Gallo17%
  • LAILA6%
  • Fresh Olive4%
  • Belazu4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Risotto Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Risotto Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.19

not the best quality arborio not a favourite of my Italian husband

Ingredients-Overall17%+0.24

high arsenic levels

Cooking Instructions11%−0.02

The cooking time will vary for different recipes

Love

Value For Money29%+2.38

Cheaper than stores

It`s good value for the price

Great value

Taste-Overall12%−0.02

No issues with taste

Tasty

It tastes great

Cooking Instructions10%−0.02

Makes a good risotto

Cooks quick

Cooks really well

Texture/Consistency-Overall10%+0.64

Good texture

The texture is really good

Advertised Vs Actual Product8%+0.50

it turned out to be exactly the same

FAQ

Common Risotto Rice questions

Answered from the same tracked data.