Risotto Rice
FailPrices span $1.68–$8.10, mostly outside the sweet spot, so Risotto Rice is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £48K/yr50K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 33 sellers
Flapen Score
Risotto Rice against its category
The dotted line is the Grocery average. Past it, Risotto Rice is stronger. Inside it, weaker.
Market
The Risotto Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Risotto Rice 50K times last year and spent an estimated £48K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
27.8% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 27.8%
- Market size, estimated
- £48Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- risotto rice38K searches a year
02 · Price
A sale here is worth £3.44.
Listings sell for £3.44 on average, from £1.68 to £8.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.44 that is £3K to £4K a year per listing.
- Average price
- £3.44under the $15 to $100 sweet spot
- Price range
- £1.68–£8.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Rice, Pasta & Pulses. It carries 445 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 445per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Risotto Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Morrisons Risotto Rice 500 g
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 8y ago

Riso Gallo Vegan Risotto Traditional 500 g (Pack of 1)
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 9y ago

Laila Arborio Rice Short Grain Ideal for Risotto (Brick Pack) 1KG
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 5y ago

Belazu Arborio Risotto Rice 1 kg
- Price
- £5.03
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 7y ago
Trending
90-day click momentum
Riso Scotti Arborio Risotto Rice 500 g
- Price
- £1.93
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 4y ago

Belazu Carnaroli Risotto Rice 1kg
- Price
- £4.97
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 7y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Morrisons Risotto Rice 500 g
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 8y ago

Riso Gallo Vegan Risotto Traditional 500 g (Pack of 1)
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 9y ago
Newest
by launch date
Riso Gallo Easy Cook Rice 500 g (Pack of 1) Foolproof Parboiled Rice Always Al Dente Ready in 10 Minutes for Easy Delicious Meals
- Price
- £2.45
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Riso Scotti Arborio Risotto Rice 500 g
- Price
- £1.93
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 4y ago

by Amazon Arborio Risotto Rice 5 packs of 500g Vegan
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 4y ago

Laila Arborio Rice Short Grain Ideal for Risotto (Brick Pack) 1KG
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
33
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- by Amazon43%
- Morrisons23%
- Riso Gallo17%
- LAILA6%
- Fresh Olive4%
- Belazu4%
- Open — no brand owns it (1 brand, 3%)
Demand
Risotto Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Risotto Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the best quality arborio not a favourite of my Italian husband
high arsenic levels
The cooking time will vary for different recipes
Love
Cheaper than stores
It`s good value for the price
Great value
No issues with taste
Tasty
It tastes great
Makes a good risotto
Cooks quick
Cooks really well
Good texture
The texture is really good
it turned out to be exactly the same
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Risotto Rice questions
Answered from the same tracked data.









