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Ripple

Fail

The top 5 brands take 100% of clicks, so Ripple is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£330K/yr949K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
57%top-5 click share · 4 brands · 121 sellers

Flapen Score

Ripple against its category

The dotted line is the Grocery average. Past it, Ripple is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ripple market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ripple 949K times last year and spent an estimated £330K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 949K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months
949K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
7.6%
Market size, estimated
£330Ka year
Top search term
galaxy chocolate561K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £1.32 to £12.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £4.56 that is £27K to £36K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£1.32–£12.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£27K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #337 within Chocolate Candy. It carries 3,687 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#337in Chocolate Candy
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,687per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ripple products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£99K£132K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • GALAXY82%
  • Choconest6%
  • Mars6%
  • Chocohugs6%

Demand

Ripple search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ripple search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • galaxy chocolate561K/yr
  • galaxy176K/yr
  • galaxy ripple36K/yr
  • ripple44K/yr
  • ripple chocolate bars19K/yr
  • galaxy chocolate bars30K/yr
  • chocolate galaxy17K/yr
  • ripples13K/yr
  • galaxy bar12K/yr
  • galaxy chocolate bar10K/yr

Reviews and returns

What reviews say buyers love and hate about Ripple

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%+2.64

Tasted strange

Awful taste

Tastes a bit different for some reason

Value For Money19%

seems expensive for what was in the box

Too expensive

Expensive

Storage Temperature15%−0.10

Chocolate was melted

It seemed to be partially melted

All of the bars had melted to half the size of the wrapper

Size-Overall6%

I could have sworn these bars used to be bigger

its quite small

Not a big bag

Color Fading/Discoloration5%−0.03

Gone off, chocolate turning white inside packaging when opened

Discoloured

Chocolate was off it's all gone white

Love

Taste-Overall41%+2.64

the taste is a lovely smooth one

Really smooth and tasty

Great taste

Value For Money22%

Excellent value for money

Great value for money

Great deal

Gifting Purpose8%+0.89

good gift

perfect gift for me

Fabulous gift

Sweetness7%+0.33

Great sweets

Perfect chocolate lovely

Lovely chocolate sweets

Quality-Overall7%−0.02

good quality selection of galaxy chocolate favourits including ripples

Quality product

Certainly a brand I love

FAQ

Common Ripple questions

Answered from the same tracked data.