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Rioja

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -8.4% this quarter, so Rioja is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£182K/yr130K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 45 sellers

Flapen Score

Rioja against its category

The dotted line is the Grocery average. Past it, Rioja is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rioja market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rioja 130K times last year and spent an estimated £182K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
12.4%
Market size, estimated
£182Ka year
Top search term
rioja41K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £3.41 to £35.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.36 that is £11K to £14K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£3.41–£35.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #493 within Beer, Wine & Spirits. It carries 199 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#493in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Rioja products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

45

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

9%

  • Campo Viejo67%
  • Beronia11%
  • Laithwaites Wine5%
  • Siglo3%
  • Faustino3%
  • Morrisons3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Rioja search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Rioja search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rioja41K/yr
  • rioja red wine29K/yr
  • campo viejo rioja18K/yr
  • spanish red wine9K/yr
  • campo viejo7K/yr
  • spanish wine6K/yr
  • red wine rioja6K/yr
  • rioja gran reserva4K/yr
  • rioja wine5K/yr
  • campo3K/yr

Reviews and returns

What reviews say buyers love and hate about Rioja

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.12

🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity

Quality-Overall50%−0.12

The wine is not the best

Love

Value For Money43%−0.03

Solid red wine at a decent price

Good value

very reasonably priced

Alcohol Flavor26%+2.79

My hubby loves this wine ty

This is a smooth easy drinking wine

Solid red wine at a decent price

Flavor8%+1.06

I found the flavor profile to be well balanced

Rioja is one of my favourite reds, and this is as good, dare I say better, than my favourite as its smoother and less acidic

Taste-Overall8%−0.12

As the oak taste is present but not overpowering, and the finish is pleasantly dry and fruity without any sharp acidity

Fantastic wine

Color8%+1.06

It has a lovely rich deep red colour

Wonderful full bodied red

deep red color

FAQ

Common Rioja questions

Answered from the same tracked data.