Rioja
MaybeReturns run at only 0.3% of orders. But demand is soft, at -8.4% this quarter, so Rioja is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £182K/yr130K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 45 sellers
Flapen Score
Rioja against its category
The dotted line is the Grocery average. Past it, Rioja is stronger. Inside it, weaker.
Market
The Rioja market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rioja 130K times last year and spent an estimated £182K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £182Ka year
- Top search term
- rioja41K searches a year
02 · Price
A sale here is worth £11.36.
Listings sell for £11.36 on average, from £3.41 to £35.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.36 that is £11K to £14K a year per listing.
- Average price
- £11.36under the $15 to $100 sweet spot
- Price range
- £3.41–£35.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #493 within Beer, Wine & Spirits. It carries 199 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #493in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 199per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Rioja products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Campo Viejo Rioja Gran Reserva Tempranillo Red Wine 75 cl
- Price
- £12.27
- Rating
- 4.6/5
- Reviews
- 1,144
- Age
- 12y ago

Campo Viejo Tempranillo Rioja Wine 75cl
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 10y ago

Campo Viejo Rioja Reserva Red Wine 75cl
- Price
- £6.47
- Rating
- 4.6/5
- Reviews
- 795
- Age
- 10y ago

Campo Viejo Tempranillo 750 ml
- Price
- £8.68
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 16y ago

Campo Viejo Rioja Garnacha Red Wine 75 cl
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 10y ago
Trending
90-day click momentum
Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine
- Price
- £7.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Campo Viejo Rioja Blanco White Wine 75cl
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 9y ago

Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV
- Price
- £12.94
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Campo Viejo Rioja Garnacha 75cl
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 12y ago
Newest
by launch date
Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine
- Price
- £7.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV
- Price
- £12.94
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Laithwaites Red Wine Gift Set (Rioja Regional Duo) - Red Wine Selection Box in Wooden Box - Altos de la Guardia Crianza & Vina Bujanda Tinto Joven Rioja - 2 x 750ml Bottles
- Price
- £35.71
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 11mo ago

Morrisons The Best Rioja 75cl
- Price
- £10.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
45
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
9%
- Campo Viejo67%
- Beronia11%
- Laithwaites Wine5%
- Siglo3%
- Faustino3%
- Morrisons3%
- Open — no brand owns it (6 brands, 9%)
Demand
Rioja search demand
Weekly searches over the year. Pick a range.
Search terms
Top Rioja search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rioja41K/yr
- rioja red wine29K/yr
- campo viejo rioja18K/yr
- spanish red wine9K/yr
- campo viejo7K/yr
- spanish wine6K/yr
- red wine rioja6K/yr
- rioja gran reserva4K/yr
- rioja wine5K/yr
- campo3K/yr
Reviews and returns
What reviews say buyers love and hate about Rioja
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity
The wine is not the best
Love
Solid red wine at a decent price
Good value
very reasonably priced
My hubby loves this wine ty
This is a smooth easy drinking wine
Solid red wine at a decent price
I found the flavor profile to be well balanced
Rioja is one of my favourite reds, and this is as good, dare I say better, than my favourite as its smoother and less acidic
As the oak taste is present but not overpowering, and the finish is pleasantly dry and fruity without any sharp acidity
Fantastic wine
It has a lovely rich deep red colour
Wonderful full bodied red
deep red color
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rioja questions
Answered from the same tracked data.









