How competitive is the Rioja niche on Amazon United Kingdom?

12 brands and 45 sellers compete in Rioja on Amazon United Kingdom. The top 5 Rioja products take 61% of clicks and its top 5 brands hold 89% of demand.

What does it cost to enter the Rioja niche?

Rioja sells for £11.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.41–£35.80. The average incumbent carries 199 reviews — the moat a new listing must climb.

Rioja

Rioja shows low returns (0.3%), but soft demand (-8.4% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Rioja profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rioja is a £182K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.

Rioja: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 12.4% of searches end in a purchase.

£182K

revenue / yr

Units sold / yr20K

Search volume / yr-8.4%130K

Conversion rate12.4%

Avg price£11.36

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 45

Top-5 product click share61%

Open market11%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Rioja products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Campo Viejo Rioja Gran Reserva Tempranillo Red Wine 75 cl

Price: £12.27
Rating: 4.6/5
Reviews: 1,144
Age: 12y ago

Campo Viejo Tempranillo Rioja Wine 75cl

Price: £5.97
Rating: 4.7/5
Reviews: 691
Age: 10y ago

Campo Viejo Rioja Reserva Red Wine 75cl

Price: £6.47
Rating: 4.6/5
Reviews: 795
Age: 10y ago

Campo Viejo Tempranillo 750 ml

Price: £8.68
Rating: 4.7/5
Reviews: 240
Age: 16y ago

Campo Viejo Rioja Garnacha Red Wine 75 cl

Price: £6.17
Rating: 4.6/5
Reviews: 266
Age: 10y ago

Newest

by launch date

Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine

Price: £7.87
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV

Price: £12.94
Rating: 4.3/5
Reviews: 4
Age: 5mo ago

Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml

Price: £8.65
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Laithwaites Red Wine Gift Set (Rioja Regional Duo) - Red Wine Selection Box in Wooden Box - Altos de la Guardia Crianza & Vina Bujanda Tinto Joven Rioja - 2 x 750ml Bottles

Price: £35.71
Rating: 4.9/5
Reviews: 18
Age: 11mo ago

Morrisons The Best Rioja 75cl

Price: £10.51
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

Campo Viejo67%
Beronia11%
Laithwaites Wine5%
Siglo3%
Faustino3%
Morrisons3%
Open — no brand owns it (6 brands, 9%)

Rioja demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR12.4%Products25Brands12Top 5 Brands89%OOS Rate1.4%Rating4.5★Reviews199Avg BSR#493

Top Rioja search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rioja41K/yr -3.8%6.6% conv.
rioja red wine29K/yr -8.6%6.4% conv.
campo viejo rioja18K/yr -17.7%5.4% conv.
spanish red wine9K/yr -16.1%3.3% conv.
campo viejo7K/yr -6.7%5.8% conv.
spanish wine6K/yr +16.8%2.0% conv.
red wine rioja6K/yr -10.9%8.4% conv.
rioja gran reserva4K/yr +13.8%5.0% conv.
rioja wine5K/yr +6.0%5.9% conv.
campo3K/yr -11.7%6.2% conv.

What reviews say buyers love and hate about Rioja

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money43%

“Solid red wine at a decent price”

Alcohol Flavor26%

“My hubby loves this wine ty”

Flavor8%

“I found the flavor profile to be well balanced”

Taste-Overall8%

“As the oak taste is present but not overpowering, and the finish is pleasantly dry and fruity without any sharp acidity”

Color8%

“It has a lovely rich deep red colour”

What buyers complain about

100% of reviews

Taste-Overall50%

“🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity”

Quality-Overall50%

“The wine is not the best”

Common Rioja questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rioja 50/100 on Amazon United Kingdom — Worth a look. The niche generates £182K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.

Rioja buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.