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Rioja

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -8.4% this quarter, so Rioja is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£182K/yr130K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 45 sellers

Flapen Score

Rioja against its category

The dotted line is the Grocery average. Past it, Rioja is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rioja market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rioja 130K times last year and spent an estimated £182K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
12.4%
Market size, estimated
£182Ka year
Top search term
rioja41K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £3.41 to £35.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.36 that is £11K to £14K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£3.41–£35.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #493 within Beer, Wine & Spirits. It carries 199 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#493in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Rioja products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

45

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 95%

Open market

9%

  • Campo Viejo67%
  • Beronia11%
  • Laithwaites Wine5%
  • Siglo3%
  • Faustino3%
  • Morrisons3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Rioja search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Rioja search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rioja41K/yr
  • rioja red wine29K/yr
  • campo viejo rioja18K/yr
  • spanish red wine9K/yr
  • campo viejo7K/yr
  • spanish wine6K/yr
  • red wine rioja6K/yr
  • rioja gran reserva4K/yr
  • rioja wine5K/yr
  • campo3K/yr

Reviews and returns

What reviews say buyers love and hate about Rioja

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Value For Money”
50%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Rioja questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data