Is rioja profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the rioja niche?

12 brands and 45 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in rioja?

Top complaints mined from reviews: Taste-Overall, Quality-Overall. The return rate is 0.3%.

What does it cost to enter the rioja niche?

Listings span £3.41–£35.80; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.

rioja

Worth a look

Shows low returns (0.3%), but soft demand (-8.4% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great199.16

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.41–£35.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.36

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£182K

£182K/yr · 130K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, rioja is a £182K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rioja market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £170K–£227K; units × avg price
Conversion rate: 12.4%
Avg BSR: #493
Page quality: 0%
Prime: 100%
Sponsored: 28%
Out of stock: 1.4%
Avg brand age: 76 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

Campo Viejo67%
Beronia11%
Laithwaites Wine5%
Siglo3%
Faustino3%
Morrisons3%
Open — no brand owns it (6 brands, 9%)

Demand

Weekly Amazon search volume, last 24 weeks — -8.4% search growth over the last 90 days.

Open Trend

Top rioja search terms

rioja41K/yr -3.8%6.6% conv.
rioja red wine29K/yr -8.6%6.4% conv.
campo viejo rioja18K/yr -17.7%5.4% conv.
spanish red wine9K/yr -16.1%3.3% conv.
campo viejo7K/yr -6.7%5.8% conv.
spanish wine6K/yr +16.8%2.0% conv.
red wine rioja6K/yr -10.9%8.4% conv.
rioja gran reserva4K/yr +13.8%5.0% conv.
rioja wine5K/yr +6.0%5.9% conv.
campo3K/yr -11.7%6.2% conv.

All search terms

Top rioja products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Campo Viejo Rioja Gran Reserva Tempranillo Red Wine 75 cl

Campo Viejo£12.274.6★1,144 rev

Campo Viejo Tempranillo Rioja Wine 75cl

Campo Viejo£5.974.7★691 rev

Campo Viejo Rioja Reserva Red Wine 75cl

Campo Viejo£6.474.6★795 rev

Campo Viejo Tempranillo 750 ml

Campo Viejo£8.684.7★240 rev

Campo Viejo Rioja Garnacha Red Wine 75 cl

Campo Viejo£6.174.6★266 rev

Newest

by launch date

Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine

Hohnen£7.870 rev

3mo ago

Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV

Laithwaites Wine£12.944 rev

5mo ago

Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml

Siglo£8.650 rev

9mo ago

Laithwaites Red Wine Gift Set (Rioja Regional Duo) - Red Wine Selection Box in Wooden Box - Altos de la Guardia Crianza & Vina Bujanda Tinto Joven Rioja - 2 x 750ml Bottles

Laithwaites Wine£35.7118 rev

11mo ago

Morrisons The Best Rioja 75cl

Morrisons£10.511 rev

1y ago

What buyers say about rioja

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money43%

“Solid red wine at a decent price”

Alcohol Flavor26%

“My hubby loves this wine ty”

Flavor8%

“I found the flavor profile to be well balanced”

Taste-Overall8%

“As the oak taste is present but not overpowering, and the finish is pleasantly dry and fruity without any sharp acidity”

Color8%

“It has a lovely rich deep red colour”

Quality-Overall8%

“Great quality wine at a great price”

What buyers complain about

Taste-Overall50%

“🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity”

Quality-Overall50%

“The wine is not the best”

Common questions

Is rioja profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the rioja niche?: 12 brands and 45 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in rioja?: Top complaints mined from reviews: Taste-Overall, Quality-Overall. The return rate is 0.3%.
What does it cost to enter the rioja niche?: Listings span £3.41–£35.80; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.