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Rio Mare

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 99% of clicks, so Rio Mare is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£178K/yr153K searches / yr
90-day growth
+87.5%search demand this quarter
Competition
60%top-5 click share · 6 brands · 86 sellers

Flapen Score

Rio Mare against its category

The dotted line is the Grocery average. Past it, Rio Mare is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rio Mare market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rio Mare 153K times last year and spent an estimated £178K. The top 5 brands take 99% of clicks. Demand peaks in May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+87.5%
Conversion, latest week
13.7%
Market size, estimated
£178Ka year
Peak month
May5.7× the quietest month
Top search term
rio mare tuna34K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £1.66 to £38.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.52 that is £11K to £13K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£1.66–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #5,435 within Instant Meals & Sides. It carries 271 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
83%
Out of stock, average day
5.4%
Average rank
#5,435in Instant Meals & Sides
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
271per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Rio Mare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

86

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

0%

  • Rio Mare68%
  • John West23%
  • Generic5%
  • sportvibe2%
  • Morrisons1%
  • AHG Investment1%
  • Open — no brand owns it (0%)

Demand

Rio Mare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.7×

Search terms

Top Rio Mare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rio mare tuna34K/yr
  • rio mare42K/yr
  • john west on the go16K/yr
  • john west18K/yr
  • john west tuna13K/yr
  • rio mare tuna in olive oil7K/yr
  • tuna salad10K/yr
  • rio tuna6K/yr
  • rio mare insalatissime4K/yr
  • on the go3K/yr

Reviews and returns

What reviews say buyers love and hate about Rio Mare

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.09

Rio mare tuna fish low quality

Insubstantial - At £6+ seem over priced

Poor quality

Value For Money10%

It is more expensive

Expensive

Overpriced

Oily/Greasy5%−0.05

Full of oil small amounts of tuna

Tiny portion, lots of oil

if there was maybe a little less oil

Size-Overall5%

Not fit for purpose

portion could be small for big eaters

Tins are smaller than normal

Spiciness5%+0.18

Very spicy

Very spicy 🔥 lots of various beans not a lot of tuna as above tuna

Has slight spicy kick to it

Love

Taste-Overall37%+2.56

the taste is top notch

Great taste

A tasty snack

Value For Money10%

Well worth it

Good value for money

Good deal

Quality-Overall10%−0.09

Excellent quality

Very good quality tuna

Good quality as its John West

Nutritional Content6%+0.58

best protein snack

high protein too

vegetables its an excellent protein source

Flavor5%

Amazing balance of flavours

Nice flavour

Fantastic lunch full of flavour would definitely recommend to others

Return

0.2% Return rate 52% Fixable by listing

Size-Overall36%█▄▂▄▅▅

Not fit for purpose

portion could be small for big eaters

Tins are smaller than normal

Quality-Overall15%▁▄█▂▃▂

Rio mare tuna fish low quality

Insubstantial - At £6+ seem over priced

Poor quality

Thin9%▁▄█▃▃▂
Feet Fit7%▁▁▁█▆▃
Strength6%▁▁▄█▂▂

FAQ

Common Rio Mare questions

Answered from the same tracked data.