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59

rio mare

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 86Conversion 96Competition 42Returns 99Price range 64Avg price 24Brand share 2Review moat 86Quality gap 58

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+87.5%

90-day search growth — must beat 0% to launch

Review moat

Great271.13

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.66–£38.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£178K

£178K/yr · 153K searches

Avg price

Bad£8.52

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, rio mare is a £178K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rio mare market data

Units sold / yr
30K–40K
avg 1,250–1,500/product
Revenue / yr
£256K–£341K
units × avg price
Conversion rate
13.7%
Avg BSR
#5,435
Page quality
0%
Prime
83%
Sponsored
39%
Out of stock
5.4%
Avg brand age
49 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

86

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

0%

  • Rio Mare68%
  • John West23%
  • Generic5%
  • sportvibe2%
  • Morrisons1%
  • AHG Investment1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +87.5% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.7×

Top rio mare search terms

  • rio mare tuna34K/yr
  • rio mare42K/yr
  • john west on the go16K/yr
  • john west18K/yr
  • john west tuna13K/yr
  • rio mare tuna in olive oil7K/yr
  • tuna salad10K/yr
  • rio tuna6K/yr
  • rio mare insalatissime4K/yr
  • on the go3K/yr
All search terms

Top rio mare products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£9K10%£18K15%£27K20%£36K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about rio mare

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“the taste is top notch”

Value For Money10%

“Well worth it”

Quality-Overall10%

“Excellent quality”

Nutritional Content6%

“best protein snack”

Flavor5%

“Amazing balance of flavours”

Comfort-Overall4%

“Comfortable”

Health Benefits-Overall2%

“Ideal for a healthy lunch on the go”

Size-Overall2%

“Correct fit”

Advertised Vs Actual Product2%

“As described”

Ease Of Use2%

“Very good and convenient”

What buyers complain about

Quality-Overall12%

“Rio mare tuna fish low quality”

Value For Money10%

“It is more expensive”

Oily/Greasy5%

“Full of oil small amounts of tuna”

Size-Overall5%

“Not fit for purpose”

Spiciness5%

“Very spicy”

Taste-Overall4%

“Tastes disgusting”

Advertised Vs Actual Product4%

“dont be fooled by tv advertising on this product very disappointing”

Durability4%

“Don't expect them to last long”

Texture/Consistency-Overall3%

“A combination of bad textures”

Flavor3%

“the sweetcorn has no flavour”

Top return reasons

Size-Overall36%
Quality-Overall15%
Thin9%
Feet Fit7%
Strength6%
Gap/Hole4%
Durability3%
Color3%
Material Quality3%
Width2%

Common questions

Is rio mare profitable to sell on Amazon United Kingdom?
The niche generates £178K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +87.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the rio mare niche?
6 brands and 86 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in rio mare?
Top complaints mined from reviews: Quality-Overall, Value For Money, Oily/Greasy. The return rate is 0.2%.
When does demand for rio mare peak?
Demand peaks in May–Jun; the busiest month runs 5.7× the quietest.
What does it cost to enter the rio mare niche?
Listings span £1.66–£38.56; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.