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Rio

Fail

The top 5 brands take 100% of clicks, so Rio is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£57K/yr58K searches / yr
90-day growth
+79.4%search demand this quarter
Competition
93%top-5 click share · 3 brands · 45 sellers

Flapen Score

Rio against its category

The dotted line is the Grocery average. Past it, Rio is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rio 58K times last year and spent an estimated £57K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+79.4%
Conversion, latest week
6.0%
Market size, estimated
£57Ka year
Peak month
August1.8× the quietest month
Top search term
rio drink37K searches a year

02 · Price

A sale here is worth £16.51.

Listings sell for £16.51 on average, from £11.41 to £32.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £16.51 that is £8K to £12K a year per listing.

Average price
£16.51inside the $15 to $100 sweet spot
Price range
£11.41–£32.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #213 within Fizzy Drinks. It carries 417 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
43%
Out of stock, average day
2.3%
Average rank
#213in Fizzy Drinks
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Rio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Rio86%
  • Kandy Collection10%
  • Generic4%

Demand

Rio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Rio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rio drink37K/yr
  • rio cans7K/yr
  • rio light6K/yr
  • rio tropical4K/yr
  • rio cans 24 pack5K/yr

Reviews and returns

What reviews say buyers love and hate about Rio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall67%−0.22

Bad taste

Doesnt taste the same

they taste weird they do not taste like a normal rio

Sweetness7%+0.12

I cant remember having artificial sweeteners in it before

Its also far too sweet in common with so many light soft drinks

Flavor6%−0.02

New Improved Taste cans flavour is completely different

Artificial Sweeteners3%+0.12

I cant remember having artificial sweeteners in it before

Value For Money3%+2.04

But in 2013 it was bought out for £12 million by Scottish drinks giant Barr's

Love

Taste-Overall32%−0.22

It is the only can of juice i drink great taste

Very tasty pop

Delicious

Value For Money26%+2.04

Great value for money

Fantastic price

Value for money

Quality-Overall7%−0.01

Cans are good

Good quality

which adds to the overall quality

Freshness6%+0.73

Nice and refreshing

Refreshing alternative to regular cola/sparkling orange etc

very refreshing on a hit sunny day

Soft Feel5%

Lovely refreshing soft drink can also be used as a mixer tried it with gin

its still my favouite soft drink

FAQ

Common Rio questions

Answered from the same tracked data.