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Rice Vinegar

Fail

Prices span $1.72–$11.95, mostly outside the sweet spot, so Rice Vinegar is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£112K/yr123K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
69%top-5 click share · 8 brands · 45 sellers

Flapen Score

Rice Vinegar against its category

The dotted line is the Grocery average. Past it, Rice Vinegar is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Vinegar 123K times last year and spent an estimated £112K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
18.2%
Market size, estimated
£112Ka year
Peak month
January1.7× the quietest month
Top search term
rice vinegar56K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £1.72 to £11.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.00 that is £5K to £6K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£1.72–£11.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Oils, Vinegars & Salad Dressings. It carries 332 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#24in Oils, Vinegars & Salad Dressings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
332per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Rice Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

45

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Yutaka60%
  • Emma Basic9%
  • Eat Wholesome9%
  • Morrisons7%
  • Blue Dragon6%
  • タマノイ5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Rice Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Rice Vinegar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice vinegar56K/yr
  • rice wine vinegar31K/yr
  • sushi vinegar8K/yr
  • rice vinegar for cooking7K/yr
  • sushi seasoning6K/yr
  • sushi rice seasoning3K/yr
  • rice vinegar for sushi3K/yr
  • sushi vinegar for rice3K/yr
  • white rice vinegar3K/yr
  • sushi rice vinegar2K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Vinegar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.08

This has a very strange fishy overtone - almost cod like

Doesn't taste good

Strange Taste

Sweetness33%−0.09

it was a bit to sweet

A bit too sweet for my liking I will stick to making my own

Advertised Vs Actual Product17%−0.06

False advertising

Size-Overall4%+0.14

The 150ml bottle is small

Love

Value For Money28%+2.01

Good value

Good value for money

Excellent value for money

Taste-Overall21%−0.08

This sushi vinegar is tasty

Taste nice

Good less soft taste

Quality-Overall16%+1.04

Good Quality Product

the quality is excellent - definitely better than I expected for the price

I love this brand, great quality and taste

Spiciness6%+0.36

Perfect for my sushi and my inari

Use it for sushi perfect for it

Cooking Instructions5%+0.31

crisp flavour that completely elevates Asian cooking

helps make perfect sushi rice

making yummy dips

FAQ

Common Rice Vinegar questions

Answered from the same tracked data.