Rice Vinegar
FailPrices span $1.72–$11.95, mostly outside the sweet spot, so Rice Vinegar is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £112K/yr123K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 45 sellers
Flapen Score
Rice Vinegar against its category
The dotted line is the Grocery average. Past it, Rice Vinegar is stronger. Inside it, weaker.
Market
The Rice Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Vinegar 123K times last year and spent an estimated £112K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £112Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- rice vinegar56K searches a year
02 · Price
A sale here is worth £5.00.
Listings sell for £5.00 on average, from £1.72 to £11.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.00 that is £5K to £6K a year per listing.
- Average price
- £5.00under the $15 to $100 sweet spot
- Price range
- £1.72–£11.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Oils, Vinegars & Salad Dressings. It carries 332 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Oils, Vinegars & Salad Dressings
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 332per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Rice Vinegar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 7y ago

Yutaka - Japanese Rice Vinegar 150ml - Mellow & Flavourful - Perfect for Sushi Salad Dressings Marinades & Pickling - Vegetarian-Friendly - Rice Vinegar for Japanese Cooking
- Price
- £2.23
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 14y ago

Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives
- Price
- £4.74
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 5y ago

Rice Vinegar
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 15y ago

Blue Dragon White Rice Vinegar 150ml | Authentic Flavour | Perfect For Stir Fries & Dressings
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 16y ago
Trending
90-day click momentum
Rice Vinegar 5 Litre
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6y ago

Rice Vinegar
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 15y ago

Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly
- Price
- £10.45
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago

Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 7y ago

Yutaka Japanese Rice Vinegar 150ml (Pack of 6) | Mellow & Flavourful | Perfect for Sushi Salad Dressings Marinades & Pickling | Authentic Japanese Cooking Essential | Vegetarian-Friendly
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 9y ago
Newest
by launch date
Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly
- Price
- £10.45
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago

Eat Wholesome Organic Rice Vinegar 500 ml
- Price
- £6.06
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 4y ago

Eat Wholesome Sushi Rice Seasoning 500 ml
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 4y ago

Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives
- Price
- £4.74
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 5y ago

Mizkan Rice Vinegar 568ml | Premium Japanese Rice Vinegar for Cooking & Sushi
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
45
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Yutaka60%
- Emma Basic9%
- Eat Wholesome9%
- Morrisons7%
- Blue Dragon6%
- タマノイ5%
- Open — no brand owns it (2 brands, 4%)
Demand
Rice Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Rice Vinegar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice vinegar56K/yr
- rice wine vinegar31K/yr
- sushi vinegar8K/yr
- rice vinegar for cooking7K/yr
- sushi seasoning6K/yr
- sushi rice seasoning3K/yr
- rice vinegar for sushi3K/yr
- sushi vinegar for rice3K/yr
- white rice vinegar3K/yr
- sushi rice vinegar2K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Vinegar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This has a very strange fishy overtone - almost cod like
Doesn't taste good
Strange Taste
it was a bit to sweet
A bit too sweet for my liking I will stick to making my own
False advertising
The 150ml bottle is small
Love
Good value
Good value for money
Excellent value for money
This sushi vinegar is tasty
Taste nice
Good less soft taste
Good Quality Product
the quality is excellent - definitely better than I expected for the price
I love this brand, great quality and taste
Perfect for my sushi and my inari
Use it for sushi perfect for it
crisp flavour that completely elevates Asian cooking
helps make perfect sushi rice
making yummy dips
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Vinegar questions
Answered from the same tracked data.









