How competitive is the Rice Vinegar niche on Amazon United Kingdom?

8 brands and 45 sellers compete in Rice Vinegar on Amazon United Kingdom. The top 5 Rice Vinegar products take 69% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Rice Vinegar?

Rice Vinegar buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Vinegar niche?

Rice Vinegar sells for £5.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.72–£11.95. The average incumbent carries 332 reviews — the moat a new listing must climb.

Rice Vinegar

prices mostly outside the sweet spot ($1.72–$11.95) — Rice Vinegar doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rice Vinegar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Vinegar is a £112K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.

Rice Vinegar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 18.2% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr25K

Search volume / yr-13.5%123K

Conversion rate18.2%

Avg price£5.00

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers8 · 45

Top-5 product click share69%

Open market9%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Rice Vinegar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free

Price: £6.68
Rating: 4.7/5
Reviews: 356
Age: 7y ago

Yutaka - Japanese Rice Vinegar 150ml - Mellow & Flavourful - Perfect for Sushi Salad Dressings Marinades & Pickling - Vegetarian-Friendly - Rice Vinegar for Japanese Cooking

Price: £2.23
Rating: 4.7/5
Reviews: 427
Age: 14y ago

Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives

Price: £4.74
Rating: 4.7/5
Reviews: 460
Age: 5y ago

Rice Vinegar

Price: £1.98
Rating: 4.7/5
Reviews: 121
Age: 15y ago

Blue Dragon White Rice Vinegar 150ml | Authentic Flavour | Perfect For Stir Fries & Dressings

Price: £2.35
Rating: 4.7/5
Reviews: 383
Age: 16y ago

Newest

by launch date

Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly

Price: £10.45
Rating: 4.7/5
Reviews: 356
Age: 1y ago

Eat Wholesome Organic Rice Vinegar 500 ml

Price: £6.06
Rating: 4.6/5
Reviews: 930
Age: 4y ago

Eat Wholesome Sushi Rice Seasoning 500 ml

Price: £5.49
Rating: 4.7/5
Reviews: 523
Age: 4y ago

Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives

Price: £4.74
Rating: 4.7/5
Reviews: 460
Age: 5y ago

Mizkan Rice Vinegar 568ml | Premium Japanese Rice Vinegar for Cooking & Sushi

Price: £6.72
Rating: 4.5/5
Reviews: 185
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Yutaka60%
Emma Basic9%
Eat Wholesome9%
Morrisons7%
Blue Dragon6%
タマノイ5%
Open — no brand owns it (2 brands, 4%)

Rice Vinegar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR18.2%Products14Brands8Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews332Avg BSR#24

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Rice Vinegar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice vinegar56K/yr -15.3%19.5% conv.
rice wine vinegar31K/yr -16.4%18.1% conv.
sushi vinegar8K/yr +12.0%11.6% conv.
rice vinegar for cooking7K/yr -19.9%17.0% conv.
sushi seasoning6K/yr -24.1%6.3% conv.
sushi rice seasoning3K/yr +20.8%8.9% conv.
rice vinegar for sushi3K/yr -11.3%17.6% conv.
sushi vinegar for rice3K/yr -15.8%13.7% conv.
white rice vinegar3K/yr -14.7%14.8% conv.
sushi rice vinegar2K/yr -9.5%13.3% conv.

What reviews say buyers love and hate about Rice Vinegar

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Value For Money28%

“Good value”

Taste-Overall21%

“This sushi vinegar is tasty”

Quality-Overall16%

“Good Quality Product”

Spiciness6%

“Perfect for my sushi and my inari”

Cooking Instructions5%

“crisp flavour that completely elevates Asian cooking”

What buyers complain about

87% of reviews

Taste-Overall33%

“This has a very strange fishy overtone - almost cod like”

Sweetness33%

“it was a bit to sweet”

Advertised Vs Actual Product17%

“False advertising”

Size-Overall4%

“The 150ml bottle is small”

Common Rice Vinegar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Vinegar 40/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 14 tracked products. Search demand moved -13.5% over the last 90 days.