rice vinegar
Skip itPrices mostly outside the sweet spot ($1.72–$11.95) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Great332avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 123K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.00avg listing price — sweet spot $15–$100
Price range
Bad£1.72–£11.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice vinegar is a £112K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rice vinegar market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £100K–£125K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
45
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Yutaka60%
- Emma Basic9%
- Eat Wholesome9%
- Morrisons7%
- Blue Dragon6%
- タマノイ5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top rice vinegar search terms
- rice vinegar56K/yr
- rice wine vinegar31K/yr
- sushi vinegar8K/yr
- rice vinegar for cooking7K/yr
- sushi seasoning6K/yr
- sushi rice seasoning3K/yr
- rice vinegar for sushi3K/yr
- sushi vinegar for rice3K/yr
- white rice vinegar3K/yr
- sushi rice vinegar2K/yr
Top rice vinegar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free
Yutaka£6.684.7★356 rev
Yutaka - Japanese Rice Vinegar 150ml - Mellow & Flavourful - Perfect for Sushi Salad Dressings Marinades & Pickling - Vegetarian-Friendly - Rice Vinegar for Japanese Cooking
Yutaka£2.234.7★427 rev
Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives
Emma Basic£4.744.7★460 rev
Rice Vinegar
Yutaka£1.984.7★121 rev
Blue Dragon White Rice Vinegar 150ml | Authentic Flavour | Perfect For Stir Fries & Dressings
Blue Dragon£2.354.7★383 rev
Newest
by launch date
Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly
Yutaka£10.45356 rev
Eat Wholesome Organic Rice Vinegar 500 ml
Eat Wholesome£6.06930 rev
Eat Wholesome Sushi Rice Seasoning 500 ml
Eat Wholesome£5.49523 rev
Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives
Emma Basic£4.74460 rev
Mizkan Rice Vinegar 568ml | Premium Japanese Rice Vinegar for Cooking & Sushi
Mizkan£6.72185 rev
Trending
90-day click momentum
Rice Vinegar 5 Litre
The Chefs Kitchen£11.954.6★
Rice Vinegar
Yutaka£1.984.7★
Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly
Yutaka£10.454.7★
Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free
Yutaka£6.684.7★
Yutaka Japanese Rice Vinegar 150ml (Pack of 6) | Mellow & Flavourful | Perfect for Sushi Salad Dressings Marinades & Pickling | Authentic Japanese Cooking Essential | Vegetarian-Friendly
Yutaka£2.084.7★
What buyers say about rice vinegar
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“This sushi vinegar is tasty”
“Good Quality Product”
“Perfect for my sushi and my inari”
“crisp flavour that completely elevates Asian cooking”
“balanced flavour that works perfectly for sushi rice”
“it lasts for a long time”
“really convenient, will definitely buy it again”
“The 500 ml bottle is a decent size”
“Salty, tangy and tasty”
What buyers complain about
“This has a very strange fishy overtone - almost cod like”
“it was a bit to sweet”
“False advertising”
“The 150ml bottle is small”
Common questions
- Is rice vinegar profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 14 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the rice vinegar niche?
- 8 brands and 45 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in rice vinegar?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for rice vinegar peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the rice vinegar niche?
- Listings span £1.72–£11.95; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.