How competitive is the Rice Pudding niche on Amazon United Kingdom?

4 brands and 57 sellers compete in Rice Pudding on Amazon United Kingdom. The top 5 Rice Pudding products take 46% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rice Pudding?

Rice Pudding buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Pudding niche?

Rice Pudding sells for £3.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.35–£15.92. The average incumbent carries 398 reviews — the moat a new listing must climb.

Rice Pudding

brand-locked demand (top 5 brands take 100% of clicks) — Rice Pudding doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rice Pudding profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Pudding is a £86K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 46/100.

Rice Pudding: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 20.5% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr50K

Search volume / yr-16.6%132K

Conversion rate20.5%

Avg price£3.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 57

Top-5 product click share46%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Rice Pudding products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

M CREAMED RICE PUDDING 400G

Price: £1.01
Rating: 4.4/5
Reviews: 2,783
Age: 10y ago

Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)

Price: £3.74
Rating: 4.6/5
Reviews: 735
Age: 6y ago

by Amazon Rice Pudding 400g

Price: £1.03
Rating: 4.1/5
Reviews: 119
Age: 6mo ago

Ambrosia Devon Original Rice Pudding Ready-to-Eat Creamy & Classic Dessert in 400 g Can (Pack of 1)

Price: £1.26
Rating: 4.6/5
Reviews: 735
Age: 10y ago

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)

Price: £2.91
Rating: 4.8/5
Reviews: 31
Age: 1y ago

Newest

by launch date

by Amazon Rice Pudding 400g

Price: £1.03
Rating: 4.1/5
Reviews: 119
Age: 6mo ago

by Amazon Rice Pudding 12 x 400g

Price: £13.70
Rating: 3.3/5
Reviews: 47
Age: 6mo ago

Ambrosia Deluxe Cream Rice Pudding Can 400g

Price: £1.77
Rating: 4.6/5
Reviews: 240
Age: 1y ago

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)

Price: £2.91
Rating: 4.8/5
Reviews: 31
Age: 1y ago

Ambrosia Deluxe Rice Pudding Pots Madagascan Vanilla 16 Pots

Price: £9.45
Rating: 4.6/5
Reviews: 184
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

Ambrosia46%
Morrisons22%
Müller19%
by Amazon13%

Rice Pudding demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR20.5%Products24Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews398Avg BSR#43

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Rice Pudding

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall27%

“Absolutely Delicious”

Value For Money12%

“GREAT PRICE”

Baking10%

“This rice pudding is excellent”

Quality-Overall9%

“Beautifully made”

Flavor8%

“Great flavour”

What buyers complain about

57% of reviews

Taste-Overall11%

“not that the taste”

Sweetness9%

“Unfortunately, the sugar content is horrific”

Texture/Consistency-Overall8%

“Where this rice pudding fails on the taste test is really the bitty texture aftertaste”

Value For Money7%

“I do think that they are slightly overpriced for the quality that they are”

Flavor5%

“creamy milk flavour you expect from a proper rice pudding”

Common Rice Pudding questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Pudding 46/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.