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Rice Pudding

Fail

The top 5 brands take 100% of clicks, so Rice Pudding is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£86K/yr132K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
46%top-5 click share · 4 brands · 57 sellers

Flapen Score

Rice Pudding against its category

The dotted line is the Grocery average. Past it, Rice Pudding is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Pudding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Pudding 132K times last year and spent an estimated £86K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
20.5%
Market size, estimated
£86Ka year
Peak month
February2.2× the quietest month
Top search term
rice pudding124K searches a year

02 · Price

A sale here is worth £3.18.

Listings sell for £3.18 on average, from £0.35 to £15.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.18 that is £5K to £6K a year per listing.

Average price
£3.18under the $15 to $100 sweet spot
Price range
£0.35–£15.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Rice, Pasta & Pulses. It carries 398 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Rice, Pasta & Pulses
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Rice Pudding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

0%

  • Ambrosia46%
  • Morrisons22%
  • Müller19%
  • by Amazon13%

Demand

Rice Pudding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Rice Pudding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+0.75

not that the taste

Hard and and tasteless

Even worse, the taste as far as Im concerned is completely wrong

Sweetness9%−0.11

Unfortunately, the sugar content is horrific

Overly sweet

Too sugary and not at all creamy

Texture/Consistency-Overall8%

Where this rice pudding fails on the taste test is really the bitty texture aftertaste

theres not a lot of textures he likes

Texture of rice was weird

Value For Money7%+0.93

I do think that they are slightly overpriced for the quality that they are

Very expensive for what it is

it almost doubled in price a few days later to the same price as in the shops

Flavor5%+0.14

creamy milk flavour you expect from a proper rice pudding

The Texture it is on par, with a well-known brand, and taste wise, dare I say it more creamy also, I found it to be a little heavy on the flavouring, that could be reduced slightly, for my tastes,

Flavour not good

Love

Taste-Overall27%+0.75

Absolutely Delicious

Absolutely delightful

A lovely creamy taste

Value For Money12%+0.93

GREAT PRICE

Excellent value for money

Well worth the money

Baking10%+1.26

This rice pudding is excellent

Really lovely pudding husband loves it and the kids

Lovely pudding

Quality-Overall9%+0.39

Beautifully made

Good Quality, shelf life Good

Excellent quality

Flavor8%+0.14

Great flavour

The flavour is simple and satisfying

It is rich and creamy, with a distinct vanilla flavour

FAQ

Common Rice Pudding questions

Answered from the same tracked data.