Rice Pudding
FailThe top 5 brands take 100% of clicks, so Rice Pudding is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £86K/yr132K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 57 sellers
Flapen Score
Rice Pudding against its category
The dotted line is the Grocery average. Past it, Rice Pudding is stronger. Inside it, weaker.
Market
The Rice Pudding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Pudding 132K times last year and spent an estimated £86K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
20.5% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 20.5%
- Market size, estimated
- £86Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- rice pudding124K searches a year
02 · Price
A sale here is worth £3.18.
Listings sell for £3.18 on average, from £0.35 to £15.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.18 that is £5K to £6K a year per listing.
- Average price
- £3.18under the $15 to $100 sweet spot
- Price range
- £0.35–£15.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Rice, Pasta & Pulses. It carries 398 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Rice, Pasta & Pulses
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 398per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Rice Pudding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
M CREAMED RICE PUDDING 400G
- Price
- £1.01
- Rating
- 4.4/5
- Reviews
- 2,783
- Age
- 10y ago

Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 6y ago

by Amazon Rice Pudding 400g
- Price
- £1.03
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 6mo ago

Ambrosia Devon Original Rice Pudding Ready-to-Eat Creamy & Classic Dessert in 400 g Can (Pack of 1)
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 10y ago

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)
- Price
- £2.91
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Savers Creamed Rice Pudding 400g
- Price
- £0.35
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 10y ago

by Amazon Rice Pudding 400g
- Price
- £1.03
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 6mo ago

Ambrosia My Mini Rice Pudding Pots With Added Calcium & Vitamin D Ready-to-Eat 6 x 55 g Pots (Total 330 g)
- Price
- £1.95
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 10y ago

Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 6y ago

Müller Rice - Strawberry Sauce with Low Fat Creamy Dairy Rice Pudding 170g (Pack of 1)
- Price
- £0.83
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 4y ago
Newest
by launch date
by Amazon Rice Pudding 400g
- Price
- £1.03
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 6mo ago

by Amazon Rice Pudding 12 x 400g
- Price
- £13.70
- Rating
- 3.3/5
- Reviews
- 47
- Age
- 6mo ago

Ambrosia Deluxe Cream Rice Pudding Can 400g
- Price
- £1.77
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)
- Price
- £2.91
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Ambrosia Deluxe Rice Pudding Pots Madagascan Vanilla 16 Pots
- Price
- £9.45
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
0%
- Ambrosia46%
- Morrisons22%
- Müller19%
- by Amazon13%
Demand
Rice Pudding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Rice Pudding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not that the taste
Hard and and tasteless
Even worse, the taste as far as Im concerned is completely wrong
Unfortunately, the sugar content is horrific
Overly sweet
Too sugary and not at all creamy
Where this rice pudding fails on the taste test is really the bitty texture aftertaste
theres not a lot of textures he likes
Texture of rice was weird
I do think that they are slightly overpriced for the quality that they are
Very expensive for what it is
it almost doubled in price a few days later to the same price as in the shops
creamy milk flavour you expect from a proper rice pudding
The Texture it is on par, with a well-known brand, and taste wise, dare I say it more creamy also, I found it to be a little heavy on the flavouring, that could be reduced slightly, for my tastes,
Flavour not good
Love
Absolutely Delicious
Absolutely delightful
A lovely creamy taste
GREAT PRICE
Excellent value for money
Well worth the money
This rice pudding is excellent
Really lovely pudding husband loves it and the kids
Lovely pudding
Beautifully made
Good Quality, shelf life Good
Excellent quality
Great flavour
The flavour is simple and satisfying
It is rich and creamy, with a distinct vanilla flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Pudding questions
Answered from the same tracked data.









