Is rice pudding profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (46/100).

How competitive is the rice pudding niche?

4 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rice pudding?

Top complaints mined from reviews: Taste-Overall, Sweetness, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for rice pudding peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the rice pudding niche?

Listings span £0.35–£15.92; the average listing price is £3.18 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.

rice pudding

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great397.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad£86K

£86K/yr · 132K searches

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.18

avg listing price — sweet spot $15–$100

Price range

Bad£0.35–£15.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, rice pudding is a £86K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rice pudding market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £127K–£159K; units × avg price
Conversion rate: 20.5%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 21%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

Ambrosia46%
Morrisons22%
Müller19%
by Amazon13%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top rice pudding products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

M CREAMED RICE PUDDING 400G

Morrisons£1.014.4★2,783 rev

Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)

Ambrosia£3.744.6★735 rev

by Amazon Rice Pudding 400g

by Amazon£1.034.1★119 rev

Ambrosia Devon Original Rice Pudding Ready-to-Eat Creamy & Classic Dessert in 400 g Can (Pack of 1)

Ambrosia£1.264.6★735 rev

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)

Ambrosia£2.914.8★31 rev

Newest

by launch date

by Amazon Rice Pudding 400g

by Amazon£1.03119 rev

6mo ago

by Amazon Rice Pudding 12 x 400g

by Amazon£13.7047 rev

6mo ago

Ambrosia Deluxe Cream Rice Pudding Can 400g

Ambrosia£1.77240 rev

1y ago

Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)

Ambrosia£2.9131 rev

1y ago

Ambrosia Deluxe Rice Pudding Pots Madagascan Vanilla 16 Pots

Ambrosia£9.45184 rev

2y ago

What buyers say about rice pudding

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Absolutely Delicious”

Value For Money12%

“GREAT PRICE”

Baking10%

“This rice pudding is excellent”

Quality-Overall9%

“Beautifully made”

Flavor8%

“Great flavour”

Texture/Consistency-Overall6%

“The texture is good”

Soft Feel5%

“Nice and creamy”

Sweetness3%

“Creamy really nice not two sweet”

Thickness3%

“the thickness is actually very good”

Ease Of Use2%

“handy as easy to store”

What buyers complain about

Taste-Overall11%

“not that the taste”

Sweetness9%

“Unfortunately, the sugar content is horrific”

Texture/Consistency-Overall8%

“Where this rice pudding fails on the taste test is really the bitty texture aftertaste”

Value For Money7%

“I do think that they are slightly overpriced for the quality that they are”

Flavor5%

“creamy milk flavour you expect from a proper rice pudding”

Powdered/Crumbled4%

“dented plus one was busted open with the rice spilling out over other tins”

Comfort-Overall4%

“Unpleasant”

Quality-Overall4%

“Ok not good some brands”

Hard Feel3%

“Hard and and tasteless”