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Rice Noodles

Fail

Prices span $0.98–$11.96, mostly outside the sweet spot, so Rice Noodles is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£61K/yr121K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
52%top-5 click share · 17 brands · 65 sellers

Flapen Score

Rice Noodles against its category

The dotted line is the Grocery average. Past it, Rice Noodles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Noodles 121K times last year and spent an estimated £61K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
12.6%
Market size, estimated
£61Ka year
Peak month
January1.6× the quietest month
Top search term
rice noodles87K searches a year

02 · Price

A sale here is worth £4.00.

Listings sell for £4.00 on average, from £0.98 to £11.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.00 that is £2K to £3K a year per listing.

Average price
£4.00under the $15 to $100 sweet spot
Price range
£0.98–£11.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #32 within Rice, Pasta & Pulses. It carries 206 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#32in Rice, Pasta & Pulses
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Rice Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

65

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

29%

  • Bamboo Tree26%
  • Thai14%
  • THAI DRAGON11%
  • MAMA7%
  • Itsu7%
  • Emma Basic6%

Demand

Rice Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Rice Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice noodles87K/yr
  • rice noodles thick6K/yr
  • pad thai noodles7K/yr
  • rice noodle6K/yr
  • flat rice noodles4K/yr
  • wide rice noodles4K/yr
  • flat noodles3K/yr
  • rice noodles gluten free3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall14%−0.06

ingredients incorrect on listing

The Listing ingredients are inaccurate

Smell14%−0.06

The smell, the texture and taste everything is off

Strange smell

Taste-Overall14%+0.57

Horrible taste

Not tasty at all

Advertised Vs Actual Product14%−0.03

False advertisement

quantity description was false advertisement

Texture/Consistency-Overall14%−0.02

Not very nice, sloppy and slimy when cooked

Love

Taste-Overall18%+0.57

Yummy noodles

Great taste easy to cook

taste is great

Value For Money15%−0.03

cheaper compared to others

Great value

Great price

Quality-Overall15%+1.43

quality is consistent

Good quality

These are nice quality noodles

Cooking Instructions9%+0.82

Great product, cooks easily without sticking

Easy to cook

quick to cook

Texture/Consistency-Overall8%−0.02

Great texture

Just the right consistency

The texture of the noodles is true al dente perfection

FAQ

Common Rice Noodles questions

Answered from the same tracked data.