rice noodles
Skip itPrices mostly outside the sweet spot ($0.98–$11.96) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Great206.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£61K£61K/yr · 121K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.00avg listing price — sweet spot $15–$100
Price range
Bad£0.98–£11.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice noodles is a £61K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rice noodles market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 46%
- Out of stock
- 5.0%
- Avg brand age
- 69 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
65
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
29%
- Bamboo Tree26%
- Thai14%
- THAI DRAGON11%
- MAMA7%
- Itsu7%
- Emma Basic6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -19.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top rice noodles search terms
- rice noodles87K/yr
- rice noodles thick6K/yr
- pad thai noodles7K/yr
- rice noodle6K/yr
- flat rice noodles4K/yr
- wide rice noodles4K/yr
- flat noodles3K/yr
- rice noodles gluten free3K/yr
Top rice noodles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bamboo Tree Rice Noodle (Medium- 3MM) 400g - Pack of 3
Bamboo Tree£7.614.6★271 rev
Thai Dragon Pad Thai Rice Noodles 200g
Thai£1.174.5★145 rev
Thai Dragon Rice Stick Noodles 400g
THAI DRAGON£1.874.4★161 rev
Bamboo Tree Rice Noodle (Extra Large-10MM) 400g - Pack of 3
Bamboo Tree£8.624.7★1,686 rev
itsu Rice Noodles 180g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 6
Itsu£1.554.2★29 rev
Newest
by launch date
Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup
Lee Kum Kee£2.1520 rev
Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes
Lungkow£0.9833 rev
Blue Dragon Pad Thai Rice Noodles 200g | 4 Nests | Perfect For Pad Thai Stir Fries & Other Noodle Based Dishes
Blue Dragon£1.7214 rev
So Thai Rice Noodles 400g | Flat Rice Noodles | Rice Sticks | Premium Quality Noodles | Product of Thailand.
Puregro£5.404 rev
Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
Emma Basic£1.4521 rev
Trending
90-day click momentumLongkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes
Lungkow£0.984.6★
Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
Emma Basic£1.454.6★
Morrisons Vermicelli 500g
Morrisons£1.394.5★
Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup
Lee Kum Kee£2.153.5★
Mama Instant Rice Vermicelli Noodles 225g
MAMA£1.914.4★
What buyers say about rice noodles
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy noodles”
“cheaper compared to others”
“quality is consistent”
“Great product, cooks easily without sticking”
“Great texture”
“So easy”
“The product was as described”
“Goods size”
“Great for home made ramen, thick and chewy”
“Very nice noodles”
What buyers complain about
“ingredients incorrect on listing”
“The smell, the texture and taste everything is off”
“Horrible taste”
“False advertisement”
“Not very nice, sloppy and slimy when cooked”
“Incredibly starchy”
“Really small portion”
“not good value of money”
Common questions
- Is rice noodles profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the rice noodles niche?
- 17 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in rice noodles?
- Top complaints mined from reviews: Ingredients-Overall, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for rice noodles peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rice noodles niche?
- Listings span £0.98–£11.96; the average listing price is £4.00 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.