Rice Noodles
FailPrices span $0.98–$11.96, mostly outside the sweet spot, so Rice Noodles is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £61K/yr121K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 65 sellers
Flapen Score
Rice Noodles against its category
The dotted line is the Grocery average. Past it, Rice Noodles is stronger. Inside it, weaker.
Market
The Rice Noodles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Noodles 121K times last year and spent an estimated £61K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £61Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- rice noodles87K searches a year
02 · Price
A sale here is worth £4.00.
Listings sell for £4.00 on average, from £0.98 to £11.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.00 that is £2K to £3K a year per listing.
- Average price
- £4.00under the $15 to $100 sweet spot
- Price range
- £0.98–£11.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #32 within Rice, Pasta & Pulses. It carries 206 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #32in Rice, Pasta & Pulses
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 206per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Rice Noodles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bamboo Tree Rice Noodle (Medium- 3MM) 400g - Pack of 3
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 5y ago

Thai Dragon Pad Thai Rice Noodles 200g
- Price
- £1.17
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 5y ago

Thai Dragon Rice Stick Noodles 400g
- Price
- £1.87
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 5y ago

Bamboo Tree Rice Noodle (Extra Large-10MM) 400g - Pack of 3
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 1,686
- Age
- 5y ago

itsu Rice Noodles 180g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 6
- Price
- £1.55
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 2y ago
Trending
90-day click momentum
Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Morrisons Vermicelli 500g
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 7y ago

Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup
- Price
- £2.15
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 10mo ago

Mama Instant Rice Vermicelli Noodles 225g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 10y ago
Newest
by launch date
Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup
- Price
- £2.15
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 10mo ago

Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Blue Dragon Pad Thai Rice Noodles 200g | 4 Nests | Perfect For Pad Thai Stir Fries & Other Noodle Based Dishes
- Price
- £1.72
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

So Thai Rice Noodles 400g | Flat Rice Noodles | Rice Sticks | Premium Quality Noodles | Product of Thailand.
- Price
- £5.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
65
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
29%
- Bamboo Tree26%
- Thai14%
- THAI DRAGON11%
- MAMA7%
- Itsu7%
- Emma Basic6%
Demand
Rice Noodles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Rice Noodles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice noodles87K/yr
- rice noodles thick6K/yr
- pad thai noodles7K/yr
- rice noodle6K/yr
- flat rice noodles4K/yr
- wide rice noodles4K/yr
- flat noodles3K/yr
- rice noodles gluten free3K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Noodles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
ingredients incorrect on listing
The Listing ingredients are inaccurate
The smell, the texture and taste everything is off
Strange smell
Horrible taste
Not tasty at all
False advertisement
quantity description was false advertisement
Not very nice, sloppy and slimy when cooked
Love
Yummy noodles
Great taste easy to cook
taste is great
cheaper compared to others
Great value
Great price
quality is consistent
Good quality
These are nice quality noodles
Great product, cooks easily without sticking
Easy to cook
quick to cook
Great texture
Just the right consistency
The texture of the noodles is true al dente perfection
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Noodles questions
Answered from the same tracked data.









