How competitive is the Rice Noodles niche on Amazon United Kingdom?

17 brands and 65 sellers compete in Rice Noodles on Amazon United Kingdom. The top 5 Rice Noodles products take 52% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Rice Noodles?

Rice Noodles buyers on Amazon United Kingdom complain most about Ingredients-Overall, Smell, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Noodles niche?

Rice Noodles sells for £4.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.98–£11.96. The average incumbent carries 206 reviews — the moat a new listing must climb.

Rice Noodles

prices mostly outside the sweet spot ($0.98–$11.96) — Rice Noodles doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rice Noodles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Noodles is a £61K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Rice Noodles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.4% over the last 90 days and 12.6% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr20K

Search volume / yr-19.4%121K

Conversion rate12.6%

Avg price£4.00

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers17 · 65

Top-5 product click share52%

Open market35%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Rice Noodles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bamboo Tree Rice Noodle (Medium- 3MM) 400g - Pack of 3

Price: £7.61
Rating: 4.6/5
Reviews: 271
Age: 5y ago

Thai Dragon Pad Thai Rice Noodles 200g

Price: £1.17
Rating: 4.5/5
Reviews: 145
Age: 5y ago

Thai Dragon Rice Stick Noodles 400g

Price: £1.87
Rating: 4.4/5
Reviews: 161
Age: 5y ago

Bamboo Tree Rice Noodle (Extra Large-10MM) 400g - Pack of 3

Price: £8.62
Rating: 4.7/5
Reviews: 1,686
Age: 5y ago

itsu Rice Noodles 180g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 6

Price: £1.55
Rating: 4.2/5
Reviews: 29
Age: 2y ago

Newest

by launch date

Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup

Price: £2.15
Rating: 3.5/5
Reviews: 20
Age: 10mo ago

Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes

Price: £0.98
Rating: 4.6/5
Reviews: 33
Age: 1y ago

Blue Dragon Pad Thai Rice Noodles 200g | 4 Nests | Perfect For Pad Thai Stir Fries & Other Noodle Based Dishes

Price: £1.72
Rating: 4.8/5
Reviews: 14
Age: 1y ago

So Thai Rice Noodles 400g | Flat Rice Noodles | Rice Sticks | Premium Quality Noodles | Product of Thailand.

Price: £5.40
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan

Price: £1.45
Rating: 4.6/5
Reviews: 21
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

29%

Bamboo Tree26%
Thai14%
THAI DRAGON11%
MAMA7%
Itsu7%
Emma Basic6%

Rice Noodles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR12.6%Products28Brands17Top 5 Brands65%OOS Rate5.0%Rating4.5★Reviews206Avg BSR#32

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Rice Noodles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice noodles87K/yr -19.5%12.3% conv.
rice noodles thick6K/yr -0.2%7.5% conv.
pad thai noodles7K/yr -38.2%11.8% conv.
rice noodle6K/yr -12.8%8.3% conv.
flat rice noodles4K/yr -3.0%6.7% conv.
wide rice noodles4K/yr -24.6%5.7% conv.
flat noodles3K/yr -5.1%4.2% conv.
rice noodles gluten free3K/yr -35.8%4.5% conv.

What reviews say buyers love and hate about Rice Noodles

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall18%

“Yummy noodles”

Value For Money15%

“cheaper compared to others”

Quality-Overall15%

“quality is consistent”

Cooking Instructions9%

“Great product, cooks easily without sticking”

Texture/Consistency-Overall8%

“Great texture”

What buyers complain about

100% of reviews

Ingredients-Overall14%

“ingredients incorrect on listing”

Smell14%

“The smell, the texture and taste everything is off”

Taste-Overall14%

“Horrible taste”

Advertised Vs Actual Product14%

“False advertisement”

Texture/Consistency-Overall14%

“Not very nice, sloppy and slimy when cooked”

Common Rice Noodles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Noodles 48/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.