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Rice Noodles

Fail

Prices span $0.98–$11.96, mostly outside the sweet spot, so Rice Noodles is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£61K/yr121K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
52%top-5 click share · 17 brands · 65 sellers

Flapen Score

Rice Noodles against its category

The dotted line is the Grocery average. Past it, Rice Noodles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Noodles 121K times last year and spent an estimated £61K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
12.6%
Market size, estimated
£61Ka year
Peak month
January1.6× the quietest month
Top search term
rice noodles87K searches a year

02 · Price

A sale here is worth £4.00.

Listings sell for £4.00 on average, from £0.98 to £11.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.00 that is £2K to £3K a year per listing.

Average price
£4.00under the $15 to $100 sweet spot
Price range
£0.98–£11.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #32 within Rice, Pasta & Pulses. It carries 206 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#32in Rice, Pasta & Pulses
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Rice Noodles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

65

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 92%

Open market

29%

  • Bamboo Tree26%
  • Thai14%
  • THAI DRAGON11%
  • MAMA7%
  • Itsu7%
  • Emma Basic6%

Demand

Rice Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Rice Noodles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rice noodles87K/yr
  • rice noodles thick6K/yr
  • pad thai noodles7K/yr
  • rice noodle6K/yr
  • flat rice noodles4K/yr
  • wide rice noodles4K/yr
  • flat noodles3K/yr
  • rice noodles gluten free3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Noodles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“ingredients incorrect on listing”
A buyer, on “Ingredients-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rice Noodles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data