Rice Milk
FailThe top 5 products take 100% of clicks, so Rice Milk is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £41K/yr29K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 9 sellers
Flapen Score
Rice Milk against its category
The dotted line is the Grocery average. Past it, Rice Milk is stronger. Inside it, weaker.
Market
The Rice Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Milk 29K times last year and spent an estimated £41K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £41Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- rice milk26K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £2.14 to £21.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £11.92 that is £6K to £9K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £2.14–£21.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #7 within Fresh & Chilled. It carries 143 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 28.6%
- Average rank
- #7in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Rice Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
- Price
- £10.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 11y ago

NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
- Price
- £21.84
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 4y ago

Rude Health Organic Brown Rice Drink 1 Litre
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10y ago
Trending
90-day click momentum
Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
- Price
- £21.84
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 4y ago

NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
- Price
- £10.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 11y ago

Rude Health Organic Brown Rice Drink 1 Litre
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10y ago
Newest
by launch date
NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
- Price
- £21.84
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 4y ago

Rude Health Organic Brown Rice Drink 1 Litre
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10y ago

Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
- Price
- £10.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Rude Health61%
- Iparlat26%
- Joya14%
Demand
Rice Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rice Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice milk26K/yr
- rice drinks1K/yr
- rice dream849/yr
- rice dream milk530/yr
- alpro rice milk355/yr
- dream rice milk130/yr
- rice milk dream18/yr
Reviews and returns
What reviews say buyers love and hate about Rice Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This doesn't and although I'd heard bad reviews of rice milk - being watery and tasteless, this is really nice and I can't taste the difference on my cereal or in my overnight oats
it tasted like fully skimmed milk
Bit pricey
just a bit pricey
Not sure why Brits don't like healthy alternatives
as it seems to be low in salt
Love
Great on it's own, perfect in cereal and smootied,
Tastes great and made my cereal great and my tea even better
I love the taste
the flavour is just lovely
Good flavour, great with cereals and coffee if you like your coffee a bit weak
Great tasting rice milk ordered over 50 times now
really light sweet taste
found it to be incredibly sweet which is surprising when you assume that rice is generally quite bland
I cant fault quality and consistency
it doesnt have any nasty additives making it a really healthy option
Tastes good and has simple ingredients
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Milk questions
Answered from the same tracked data.









