How competitive is the Rice Milk niche on Amazon United Kingdom?

3 brands and 9 sellers compete in Rice Milk on Amazon United Kingdom. The top 5 Rice Milk products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rice Milk?

Rice Milk buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Milk niche?

Rice Milk sells for £11.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.14–£21.84. The average incumbent carries 143 reviews — the moat a new listing must climb.

Rice Milk

a concentrated shelf (top 5 take 100% of clicks) — Rice Milk doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Rice Milk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Milk is a £41K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Rice Milk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 11.8% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr4K

Search volume / yr-13.1%29K

Conversion rate11.8%

Avg price£11.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 9

Top-5 product click share100%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Top Rice Milk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging

Price: £10.53
Rating: 4.6/5
Reviews: 430
Age: 11y ago

NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)

Price: £13.17
Rating: 4.5/5
Reviews: 13
Age: 1y ago

Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar

Price: £21.84
Rating: 4.5/5
Reviews: 86
Age: 4y ago

Rude Health Organic Brown Rice Drink 1 Litre

Price: £2.14
Rating: 4.5/5
Reviews: 43
Age: 10y ago

Newest

by launch date

NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)

Price: £13.17
Rating: 4.5/5
Reviews: 13
Age: 1y ago

Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar

Price: £21.84
Rating: 4.5/5
Reviews: 86
Age: 4y ago

Rude Health Organic Brown Rice Drink 1 Litre

Price: £2.14
Rating: 4.5/5
Reviews: 43
Age: 10y ago

Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging

Price: £10.53
Rating: 4.6/5
Reviews: 430
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Rude Health61%
Iparlat26%
Joya14%

Rice Milk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR11.8%Products4Brands3Top 5 Brands100%OOS Rate28.6%Rating4.5★Reviews143Avg BSR#7

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Rice Milk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice milk26K/yr -12.0%11.6% conv.
rice drinks1K/yr -5.2%1.1% conv.
rice dream849/yr -42.1%5.3% conv.
rice dream milk530/yr -33.6%6.6% conv.
alpro rice milk355/yr -9.7%3.6% conv.
dream rice milk130/yr -16.7%0.0% conv.
rice milk dream18/yr -25.0%0.0% conv.

What reviews say buyers love and hate about Rice Milk

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall28%

“Great on it's own, perfect in cereal and smootied,”

Flavor17%

“the flavour is just lovely”

Sweetness13%

“really light sweet taste”

Quality-Overall8%

“I cant fault quality and consistency”

Ingredients-Overall6%

“it doesnt have any nasty additives making it a really healthy option”

What buyers complain about

63% of reviews

Taste-Overall27%

“This doesn't and although I'd heard bad reviews of rice milk - being watery and tasteless, this is really nice and I can't taste the difference on my cereal or in my overnight oats”

Value For Money17%

“Bit pricey”

Nutritional Content10%

“Not sure why Brits don't like healthy alternatives”

Salt Content10%

“as it seems to be low in salt”

Common Rice Milk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Milk 36/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 4 tracked products. Search demand moved -13.1% over the last 90 days.