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Rice Milk

Fail

The top 5 products take 100% of clicks, so Rice Milk is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£41K/yr29K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Rice Milk against its category

The dotted line is the Grocery average. Past it, Rice Milk is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Milk 29K times last year and spent an estimated £41K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
11.8%
Market size, estimated
£41Ka year
Peak month
March1.5× the quietest month
Top search term
rice milk26K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £2.14 to £21.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £11.92 that is £6K to £9K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£2.14–£21.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #7 within Fresh & Chilled. It carries 143 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
28.6%
Average rank
#7in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rice Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rude Health61%
  • Iparlat26%
  • Joya14%

Demand

Rice Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rice Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice milk26K/yr
  • rice drinks1K/yr
  • rice dream849/yr
  • rice dream milk530/yr
  • alpro rice milk355/yr
  • dream rice milk130/yr
  • rice milk dream18/yr

Reviews and returns

What reviews say buyers love and hate about Rice Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.10

This doesn't and although I'd heard bad reviews of rice milk - being watery and tasteless, this is really nice and I can't taste the difference on my cereal or in my overnight oats

it tasted like fully skimmed milk

Value For Money17%+0.58

Bit pricey

just a bit pricey

Nutritional Content10%+0.77

Not sure why Brits don't like healthy alternatives

Salt Content10%+0.58

as it seems to be low in salt

Love

Taste-Overall28%−0.10

Great on it's own, perfect in cereal and smootied,

Tastes great and made my cereal great and my tea even better

I love the taste

Flavor17%+1.60

the flavour is just lovely

Good flavour, great with cereals and coffee if you like your coffee a bit weak

Great tasting rice milk ordered over 50 times now

Sweetness13%−0.14

really light sweet taste

found it to be incredibly sweet which is surprising when you assume that rice is generally quite bland

Quality-Overall8%−0.16

I cant fault quality and consistency

Ingredients-Overall6%+0.52

it doesnt have any nasty additives making it a really healthy option

Tastes good and has simple ingredients

FAQ

Common Rice Milk questions

Answered from the same tracked data.