rice milk
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great143avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.14–£21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 29K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice milk is a £41K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rice milk market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 28.6%
- Avg brand age
- 70 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Rude Health61%
- Iparlat26%
- Joya14%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top rice milk search terms
- rice milk26K/yr
- rice drinks1K/yr
- rice dream849/yr
- rice dream milk530/yr
- alpro rice milk355/yr
- dream rice milk130/yr
- rice milk dream18/yr
Top rice milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
Rude Health£10.534.6★430 rev
NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
Iparlat£13.174.5★13 rev
Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
Joya£21.844.5★86 rev
Rude Health Organic Brown Rice Drink 1 Litre
Rude Health£2.144.5★43 rev
Newest
by launch dateNATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
Iparlat£13.1713 rev
Joya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
Joya£21.8486 rev
Rude Health Organic Brown Rice Drink 1 Litre
Rude Health£2.1443 rev
Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
Rude Health£10.53430 rev
Trending
90-day click momentumJoya (Previously Dream) Rice Milk Alternative 1L (Case of 8) | + Calcium Plant Based No Added Sugar
Joya£21.844.5★
NATUR-ALL | Just Rice Drink 1L - Unsweetened Plant-Based Milk Alternative Dairy-Free Vegan Long Life 4 Ingredients (Pack of 6)
Iparlat£13.174.5★
Rude Health 6 x 1 Litre Organic Brown Rice Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Packaging
Rude Health£10.534.6★
Rude Health Organic Brown Rice Drink 1 Litre
Rude Health£2.144.5★
What buyers say about rice milk
What buyers praise and complain about, mined from review topics.What buyers love
“Great on it's own, perfect in cereal and smootied,”
“the flavour is just lovely”
“really light sweet taste”
“I cant fault quality and consistency”
“it doesnt have any nasty additives making it a really healthy option”
“it doesnt have any nasty additives making it a really healthy option”
“Great dairy free rice milk”
“It is lighter than Almond milk which gives me the choice between the two”
“Lovely Low potassium milk substitute”
“its texture is more consistent”
What buyers complain about
“This doesn't and although I'd heard bad reviews of rice milk - being watery and tasteless, this is really nice and I can't taste the difference on my cereal or in my overnight oats”
“Bit pricey”
“Not sure why Brits don't like healthy alternatives”
“as it seems to be low in salt”
Common questions
- Is rice milk profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 4 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the rice milk niche?
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rice milk?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- When does demand for rice milk peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the rice milk niche?
- Listings span £2.14–£21.84; the average listing price is £11.92 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.