How competitive is the Rice Flour niche on Amazon United Kingdom?

9 brands and 34 sellers compete in Rice Flour on Amazon United Kingdom. The top 5 Rice Flour products take 83% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Rice Flour?

Rice Flour buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Ease Of Use, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Flour niche?

Rice Flour sells for £5.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.55–£7.22. The average incumbent carries 287 reviews — the moat a new listing must climb.

Rice Flour

prices mostly outside the sweet spot ($2.55–$7.22) — Rice Flour doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rice Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Flour is a £134K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Rice Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 17.2% of searches end in a purchase.

£134K

revenue / yr

Units sold / yr30K

Search volume / yr-22.8%151K

Conversion rate17.2%

Avg price£5.14

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 34

Top-5 product click share83%

Open market17%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Rice Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natco Rice Flour 500G

Price: £3.56
Rating: 4.6/5
Reviews: 854
Age: 16y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan

Price: £5.97
Rating: 4.7/5
Reviews: 274
Age: 4y ago

Doves Farm Rice Flour 1kg

Price: £5.12
Rating: 4.6/5
Reviews: 595
Age: 13y ago

Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening

Price: £3.71
Rating: 4.6/5
Reviews: 173
Age: 1y ago

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour

Price: £2.55
Rating: 4.8/5
Reviews: 5
Age: 4y ago

Newest

by launch date

Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening

Price: £3.71
Rating: 4.6/5
Reviews: 173
Age: 1y ago

Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes

Price: £5.66
Rating: 4.3/5
Reviews: 76
Age: 2y ago

Organic White Rice Flour-Certified Organic Non-GMO Vegan No Additives No Preservatives Resealable Bag by Thames Organic 500g

Price: £7.22
Rating: 4.5/5
Reviews: 59
Age: 3y ago

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour

Price: £2.55
Rating: 4.8/5
Reviews: 5
Age: 4y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan

Price: £5.97
Rating: 4.7/5
Reviews: 274
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

Natco34%
Veggy Duck18%
Doves Farm16%
Puregro8%
AMZGROCERY7%
Old India6%
Open — no brand owns it (3 brands, 11%)

Rice Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR17.2%Products9Brands9Top 5 Brands83%OOS Rate11.0%Rating4.5★Reviews287Avg BSR#87

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Rice Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice flour119K/yr -22.4%15.2% conv.
rice flour for sourdough bread9K/yr -24.1%19.8% conv.
rice powder6K/yr -8.2%3.8% conv.
rice flour for baking10K/yr -46.3%15.5% conv.
white rice flour4K/yr -15.3%12.7% conv.
rice flour gluten free3K/yr -14.0%14.2% conv.

What reviews say buyers love and hate about Rice Flour

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Value For Money31%

“Value for money”

Quality-Overall19%

“Excellent product”

Sour18%

“perfect for dusting my sourdough”

Baking7%

“I use it when making bread”

Cooking Instructions7%

“Perfect for cooking my Thai pancakes”

What buyers complain about

100% of reviews

Advertised Vs Actual Product25%

“so I spent nearly 4 pounds on the product wrongly described”

Ease Of Use25%

“I cannot use it”

Durability25%

“All product fell apart”

Quality-Overall25%

“Very bad quality”

Common Rice Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Flour 41/100 on Amazon United Kingdom — Skip it. The niche generates £134K/yr across 9 tracked products. Search demand moved -22.8% over the last 90 days.