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Rice Flour

Fail

Prices span $2.55–$7.22, mostly outside the sweet spot, so Rice Flour is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£134K/yr151K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
83%top-5 click share · 9 brands · 34 sellers

Flapen Score

Rice Flour against its category

The dotted line is the Grocery average. Past it, Rice Flour is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Flour 151K times last year and spent an estimated £134K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
17.2%
Market size, estimated
£134Ka year
Peak month
February1.8× the quietest month
Top search term
rice flour119K searches a year

02 · Price

A sale here is worth £5.14.

Listings sell for £5.14 on average, from £2.55 to £7.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.14 that is £8K to £10K a year per listing.

Average price
£5.14under the $15 to $100 sweet spot
Price range
£2.55–£7.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #87 within Baking Supplies. It carries 287 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
11.0%
Average rank
#87in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Rice Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

34

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Natco34%
  • Veggy Duck18%
  • Doves Farm16%
  • Puregro8%
  • AMZGROCERY7%
  • Old India6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Rice Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Rice Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice flour119K/yr
  • rice flour for sourdough bread9K/yr
  • rice powder6K/yr
  • rice flour for baking10K/yr
  • white rice flour4K/yr
  • rice flour gluten free3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.10

so I spent nearly 4 pounds on the product wrongly described

Ease Of Use25%−0.09

I cannot use it

Durability25%−0.11

All product fell apart

Quality-Overall25%−0.03

Very bad quality

Love

Value For Money31%+2.34

Value for money

Good price

Excellent and value for money

Quality-Overall19%−0.03

Excellent product

Overall, this is a reliable and good-value product

Good quality

Sour18%+1.18

perfect for dusting my sourdough

Great for sourdough

Good products and great for sourdough bread making

Baking7%+0.39

I use it when making bread

Needed Rice flour to make Tiger bread with the grandaughter, it worked perfectly and tasted lovely

Cooking Instructions7%+0.39

Perfect for cooking my Thai pancakes

Great item as I use rice flour regularly

It works really well in both baking and cooking

FAQ

Common Rice Flour questions

Answered from the same tracked data.