Is rice flour profitable to sell on Amazon United Kingdom?

The niche generates £134K/yr across 9 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).

How competitive is the rice flour niche?

9 brands and 34 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in rice flour?

Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Durability. The return rate is 0.0%.

When does demand for rice flour peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the rice flour niche?

Listings span £2.55–£7.22; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.

rice flour

Skip it

Prices mostly outside the sweet spot ($2.55–$7.22) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great286.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£134K

£134K/yr · 151K searches

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Avg price

Bad£5.14

avg listing price — sweet spot $15–$100

Price range

Bad£2.55–£7.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rice flour is a £134K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rice flour market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £129K–£154K; units × avg price
Conversion rate: 17.2%
Avg BSR: #87
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 11.0%
Avg brand age: 67 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

Natco34%
Veggy Duck18%
Doves Farm16%
Puregro8%
AMZGROCERY7%
Old India6%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top rice flour search terms

rice flour119K/yr -22.4%15.2% conv.
rice flour for sourdough bread9K/yr -24.1%19.8% conv.
rice powder6K/yr -8.2%3.8% conv.
rice flour for baking10K/yr -46.3%15.5% conv.
white rice flour4K/yr -15.3%12.7% conv.
rice flour gluten free3K/yr -14.0%14.2% conv.

All search terms

Top rice flour products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natco Rice Flour 500G

Natco£3.564.6★854 rev

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan

Veggy Duck£5.974.7★274 rev

Doves Farm Rice Flour 1kg

Doves Farm£5.124.6★595 rev

Puregro£3.714.6★173 rev

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour

AMZGROCERY£2.554.8★5 rev

Newest

by launch date

Puregro£3.71173 rev

1y ago

Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes

CHIQUO£5.6676 rev

2y ago

Organic White Rice Flour-Certified Organic Non-GMO Vegan No Additives No Preservatives Resealable Bag by Thames Organic 500g

Thames Organic£7.2259 rev

3y ago

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour

AMZGROCERY£2.555 rev

4y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan

Veggy Duck£5.97274 rev

4y ago

What buyers say about rice flour

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Value for money”

Quality-Overall19%

“Excellent product”

Sour18%

“perfect for dusting my sourdough”

Baking7%

“I use it when making bread”

Cooking Instructions7%

“Perfect for cooking my Thai pancakes”

Taste-Overall5%

“Excellent rice flour”

Ease Of Use5%

“easy to store”

Advertised Vs Actual Product2%

“As described”

Vegan/Organic2%

“Its gluten free and very fine”

Flavor2%

“Great flavour”

What buyers complain about

Advertised Vs Actual Product25%

“so I spent nearly 4 pounds on the product wrongly described”

Ease Of Use25%

“I cannot use it”

Durability25%

“All product fell apart”

Quality-Overall25%

“Very bad quality”

Common questions

Is rice flour profitable to sell on Amazon United Kingdom?: The niche generates £134K/yr across 9 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).
How competitive is the rice flour niche?: 9 brands and 34 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in rice flour?: Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Durability. The return rate is 0.0%.
When does demand for rice flour peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the rice flour niche?: Listings span £2.55–£7.22; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.