Rice Flour
FailPrices span $2.55–$7.22, mostly outside the sweet spot, so Rice Flour is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £134K/yr151K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 34 sellers
Flapen Score
Rice Flour against its category
The dotted line is the Grocery average. Past it, Rice Flour is stronger. Inside it, weaker.
Market
The Rice Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Flour 151K times last year and spent an estimated £134K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £134Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- rice flour119K searches a year
02 · Price
A sale here is worth £5.14.
Listings sell for £5.14 on average, from £2.55 to £7.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.14 that is £8K to £10K a year per listing.
- Average price
- £5.14under the $15 to $100 sweet spot
- Price range
- £2.55–£7.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #87 within Baking Supplies. It carries 287 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 11.0%
- Average rank
- #87in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 287per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Rice Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natco Rice Flour 500G
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 16y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 4y ago

Doves Farm Rice Flour 1kg
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 595
- Age
- 13y ago

Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour
- Price
- £2.55
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4y ago
Trending
90-day click momentum
AMZGROCERY Foo Lung Ching Kee 450g Rice Flour
- Price
- £2.55
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 4y ago

Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 2y ago

Natco Rice Flour 500G
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 16y ago

Old India Rice Flour 2kg
- Price
- £6.08
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 5y ago
Newest
by launch date
Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 2y ago

Organic White Rice Flour-Certified Organic Non-GMO Vegan No Additives No Preservatives Resealable Bag by Thames Organic 500g
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 3y ago

AMZGROCERY Foo Lung Ching Kee 450g Rice Flour
- Price
- £2.55
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4y ago

Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
11%
- Natco34%
- Veggy Duck18%
- Doves Farm16%
- Puregro8%
- AMZGROCERY7%
- Old India6%
- Open — no brand owns it (3 brands, 11%)
Demand
Rice Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Rice Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice flour119K/yr
- rice flour for sourdough bread9K/yr
- rice powder6K/yr
- rice flour for baking10K/yr
- white rice flour4K/yr
- rice flour gluten free3K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so I spent nearly 4 pounds on the product wrongly described
I cannot use it
All product fell apart
Very bad quality
Love
Value for money
Good price
Excellent and value for money
Excellent product
Overall, this is a reliable and good-value product
Good quality
perfect for dusting my sourdough
Great for sourdough
Good products and great for sourdough bread making
I use it when making bread
Needed Rice flour to make Tiger bread with the grandaughter, it worked perfectly and tasted lovely
Perfect for cooking my Thai pancakes
Great item as I use rice flour regularly
It works really well in both baking and cooking
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Flour questions
Answered from the same tracked data.









