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Rice Cereal

Fail

The top 5 brands take 100% of clicks, so Rice Cereal is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£77K/yr119K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
98%top-5 click share · 3 brands · 52 sellers

Flapen Score

Rice Cereal against its category

The dotted line is the Grocery average. Past it, Rice Cereal is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cereal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Cereal 119K times last year and spent an estimated £77K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
23.7%
Market size, estimated
£77Ka year
Top search term
rice krispies66K searches a year

02 · Price

A sale here is worth £2.74.

Listings sell for £2.74 on average, from £0.98 to £3.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.74 that is £8K to £11K a year per listing.

Average price
£2.74under the $15 to $100 sweet spot
Price range
£0.98–£3.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Breakfast Cereal. It carries 403 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Breakfast Cereal
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Rice Cereal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Kellogg's95%
  • Rice Krispies Squares3%
  • Kellogg's Rice Krispies2%

Demand

Rice Cereal search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Rice Cereal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice krispies66K/yr
  • rice crispies17K/yr
  • rice crispies cereal19K/yr
  • rice cereal6K/yr
  • rice krispies cereal4K/yr
  • rice crispy4K/yr
  • rice pops3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cereal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled29%−0.21

bad batch

To wheaty

Taste-Overall21%−0.01

don't taste right

These tasted weird

Value For Money21%+0.81

apparently my children dont like the cheaper alternatives

expensive

Size-Overall14%+1.02

Bigger box

Quality-Overall7%+1.18

Not very good

Love

Value For Money31%+0.81

Very nice very reasonable price

Good value for money

Good price

Taste-Overall30%−0.01

nice tasted breakfast

taste great

These are so tasty

Quality-Overall9%+1.18

Very good seller

Good quality

Excellent Price, Quality Product, Highly Recommend

Sweetness7%+0.64

Sweet

These are just tasty a little sweet

Size-Overall6%+1.02

Great size of box great value for money

Medium size box

FAQ

Common Rice Cereal questions

Answered from the same tracked data.