Rice Cereal
FailThe top 5 brands take 100% of clicks, so Rice Cereal is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £77K/yr119K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 98%top-5 click share · 3 brands · 52 sellers
Flapen Score
Rice Cereal against its category
The dotted line is the Grocery average. Past it, Rice Cereal is stronger. Inside it, weaker.
Market
The Rice Cereal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Cereal 119K times last year and spent an estimated £77K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 23.7% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £77Ka year
- Top search term
- rice krispies66K searches a year
02 · Price
A sale here is worth £2.74.
Listings sell for £2.74 on average, from £0.98 to £3.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.74 that is £8K to £11K a year per listing.
- Average price
- £2.74under the $15 to $100 sweet spot
- Price range
- £0.98–£3.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Breakfast Cereal. It carries 403 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Breakfast Cereal
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 403per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Rice Cereal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rice Krispies Kelloggs Rice Krispies Breakfast Cereal 660g
- Price
- £3.65
- Rating
- 4.8/5
- Reviews
- 601
- Age
- 3y ago

Kelloggs Rice Krispies Breakfast Cereal 430g
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

Kelloggs Rice Krispies 310g
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 3y ago

Kelloggs Rice Krispies Multigrain Shapes Breakfast Cereal Box 350g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 13y ago

Kelloggs Kelloggs Rice Krispie Squares Marshmallow 224 Grams
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 10y ago
Trending
estimated 90-day click momentum
Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Kelloggs Rice Krispies Breakfast Cereal 430g
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

Rice Krispies Kelloggs Rice Krispies Breakfast Cereal 660g
- Price
- £3.65
- Rating
- 4.8/5
- Reviews
- 601
- Age
- 3y ago

Kelloggs Rice Krispies Multigrain Shapes Breakfast Cereal Box 350g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 13y ago

Kelloggs Kelloggs Rice Krispie Squares Marshmallow 224 Grams
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 10y ago
Newest
by launch date
Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Kelloggs Rice Krispies Breakfast Cereal 430g
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

Kelloggs Rice Krispies 310g
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 3y ago

Rice Krispies Kelloggs Rice Krispies Breakfast Cereal 660g
- Price
- £3.65
- Rating
- 4.8/5
- Reviews
- 601
- Age
- 3y ago

Kelloggs Kelloggs Rice Krispie Squares Marshmallow 224 Grams
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
52
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
98%
Top 20: 100%
Open market
0%
- Kellogg's95%
- Rice Krispies Squares3%
- Kellogg's Rice Krispies2%
Demand
Rice Cereal search demand
Weekly searches over the year. Pick a range.
Search terms
Top Rice Cereal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice krispies66K/yr
- rice crispies17K/yr
- rice crispies cereal19K/yr
- rice cereal6K/yr
- rice krispies cereal4K/yr
- rice crispy4K/yr
- rice pops3K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cereal
We read the reviews and the return reasons for every product selling here.
“bad batch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cereal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









