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Rice Cakes Korean

Fail

Prices span $4.11–$14.04, mostly outside the sweet spot, so Rice Cakes Korean is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£22K/yr46K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
68%top-5 click share · 6 brands · 8 sellers

Flapen Score

Rice Cakes Korean against its category

The dotted line is the Grocery average. Past it, Rice Cakes Korean is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cakes Korean market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Cakes Korean 46K times last year and spent an estimated £22K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
5.5%
Market size, estimated
£22Ka year
Peak month
January2.3× the quietest month
Top search term
rice cakes korean16K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £4.11 to £14.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£4.11–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£882–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #192 within Biscuits & Crackers. It carries 95 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
2.8%
Average rank
#192in Biscuits & Crackers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
14

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rice Cakes Korean products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 falling

Sellers

8

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • SamSam54%
  • WaNaHong24%
  • Wang10%
  • Bowltiful6%
  • Starry Mart5%
  • POKOHOME2%
  • Open — no brand owns it (0%)

Demand

Rice Cakes Korean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Rice Cakes Korean search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rice cakes korean16K/yr
  • korean rice cakes14K/yr
  • korean fish cake6K/yr
  • fish cakes korean3K/yr
  • korean rice cake3K/yr
  • tteokbokki halal1K/yr
  • korean tteokbokki1K/yr
  • rice cakes korean tteokbokki2K/yr
  • korean rice cake tteokbokki24/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cakes Korean

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Texture/Consistency-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mouldy”
A buyer, on “Texture/Consistency-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Rice Cakes Korean questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data