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Rice Cakes Korean

Fail

Prices span $4.11–$14.04, mostly outside the sweet spot, so Rice Cakes Korean is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£22K/yr46K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
68%top-5 click share · 6 brands · 8 sellers

Flapen Score

Rice Cakes Korean against its category

The dotted line is the Grocery average. Past it, Rice Cakes Korean is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cakes Korean market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Cakes Korean 46K times last year and spent an estimated £22K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
5.5%
Market size, estimated
£22Ka year
Peak month
January2.3× the quietest month
Top search term
rice cakes korean16K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £4.11 to £14.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£4.11–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£882–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #192 within Biscuits & Crackers. It carries 95 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
2.8%
Average rank
#192in Biscuits & Crackers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rice Cakes Korean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • SamSam54%
  • WaNaHong24%
  • Wang10%
  • Bowltiful6%
  • Starry Mart5%
  • POKOHOME2%
  • Open — no brand owns it (0%)

Demand

Rice Cakes Korean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Rice Cakes Korean search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice cakes korean16K/yr
  • korean rice cakes14K/yr
  • korean fish cake6K/yr
  • fish cakes korean3K/yr
  • korean rice cake3K/yr
  • tteokbokki halal1K/yr
  • korean tteokbokki1K/yr
  • rice cakes korean tteokbokki2K/yr
  • korean rice cake tteokbokki24/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cakes Korean

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Texture/Consistency-Overall25%−0.16

Mouldy

Smell25%−0.23

rotten smell started coming from them

Stale/Rotten/Spoiled25%−0.23

Came expired tasted really bad would give it 0 stars if I could

Value For Money8%+0.33

expensive

its a bit expensive

Love

Taste-Overall35%+1.27

Yummy rice cakes

Delicious food

Yummy taste

Quality-Overall11%+0.89

Good quality rice cakes

Good quality

Fantastic Product

Ease Of Chewing/Swallowing11%+0.49

Nice and chewy

Saves me son from staving he ate 2 pots he loves Chewy sticking food

signature chewy texture that holds up beautifully during cooking

Texture/Consistency-Overall9%−0.16

I love the chewy texture

Good texture

Lovely texture and generous bag sizes for the price

Baking6%+0.58

The rice cakes have that perfect

Yummy rice cakes

Love these rice cakes

FAQ

Common Rice Cakes Korean questions

Answered from the same tracked data.