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Rice Cakes

Maybe

Returns run at only 0.0% of orders. But prices span $0.97–$14.27, mostly outside the sweet spot, so Rice Cakes is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£467K/yr628K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
38%top-5 click share · 11 brands · 59 sellers

Flapen Score

Rice Cakes against its category

The dotted line is the Grocery average. Past it, Rice Cakes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Cakes 628K times last year and spent an estimated £467K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
17.2%
Market size, estimated
£467Ka year
Peak month
May2.0× the quietest month
Top search term
rice cakes338K searches a year

02 · Price

A sale here is worth £4.32.

Listings sell for £4.32 on average, from £0.97 to £14.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £4.32 that is £9K to £11K a year per listing.

Average price
£4.32under the $15 to $100 sweet spot
Price range
£0.97–£14.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #330 within Biscuits & Crackers. It carries 451 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
90%
Out of stock, average day
3.8%
Average rank
#330in Biscuits & Crackers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Rice Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

59

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

6%

  • Kallo34%
  • Snack a Jacks27%
  • Morrisons19%
  • Walkers5%
  • Organix4%
  • Snack Jack4%
  • Open — no brand owns it (5 brands, 6%)

Demand

Rice Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Rice Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice cakes338K/yr
  • snack a jacks157K/yr
  • rice cake35K/yr
  • corn cakes15K/yr
  • snack a jack9K/yr
  • snack a jacks caramel11K/yr
  • organix rice cakes20K/yr
  • snackajacks8K/yr
  • caramel snack a jacks6K/yr
  • corn thins6K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.46

Artificial taste

a rather tasteless

Awful taste

Flavor10%−0.07

Did not have any real flavour

Very sticky, mild flavour

I found the flavour quite strange and perfume-like, with a bland aftertaste that I didnt enjoy

Salt Content8%−0.08

the lightly salted ones are a bit plain by themselves

very salty

Very tasy salt

Value For Money5%+1.21

over priced

it getting too pricey

so slightly more expensive

Size-Overall3%−0.03

A lot smaller than they used to be

Smaller bags

Smaller packet than similar rice cakes

Love

Taste-Overall38%+0.46

Great tasty snack

Absolutely delicious

A great Snack

Flavor9%−0.07

Great flavour

Great flavour and freshness

Great intense flavour

Value For Money9%+1.21

Good price

Decent price

Good value for money

Nutritional Content8%+0.98

Excellent healthy snack

Perfect snack

With high sources of protein

Health Benefits-Overall7%+0.23

healthy snacks

low in calories

I buy these regularly - great taste and relatively healthy

Return

0.0% Return rate 0% Fixable by listing

Flavor100%▁▁█▁▁▁

Did not have any real flavour

Very sticky, mild flavour

I found the flavour quite strange and perfume-like, with a bland aftertaste that I didnt enjoy

FAQ

Common Rice Cakes questions

Answered from the same tracked data.