How competitive is the Rice Cakes niche on Amazon United Kingdom?

11 brands and 59 sellers compete in Rice Cakes on Amazon United Kingdom. The top 5 Rice Cakes products take 38% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Rice Cakes?

Rice Cakes buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Salt Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Cakes niche?

Rice Cakes sells for £4.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£14.27. The average incumbent carries 451 reviews — the moat a new listing must climb.

Rice Cakes

Rice Cakes shows low returns (0.0%), but prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Rice Cakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Cakes is a £467K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.

Rice Cakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 17.2% of searches end in a purchase.

£467K

revenue / yr

Units sold / yr150K

Search volume / yr-4.4%628K

Conversion rate17.2%

Avg price£4.32

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 59

Top-5 product click share38%

Open market10%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Top Rice Cakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kallo Blueberry & Vanilla Corn & Rice Cakes Wholegrain Low Fat Healthy Snacks for Adults & Children Vegan Friendly Gluten Free No Artificial Flavours or Preservatives Single Pack 1 x 131g

Price: £1.56
Rating: 4.4/5
Reviews: 4,374
Age: 10y ago

Snack A Jacks Salt&Vinegar 5 x 19g

Price: £1.34
Rating: 4.7/5
Reviews: 977
Age: 5y ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g

Price: £1.32
Rating: 4.6/5
Reviews: 585
Age: 5y ago

Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g

Price: £1.46
Rating: 4.6/5
Reviews: 937
Age: 5y ago

Kallo Apple & Cinnamon Corn & Rice Cakes Vegan Gluten Free 1 x 127g

Price: £1.82
Rating: 4.1/5
Reviews: 1,324
Age: 5y ago

Newest

by launch date

Morrisons Milk Chocolate Rice Cakes 100g

Price: £1.68
Rating: 4.3/5
Reviews: 9
Age: 3mo ago

Morrisons Dark Chocolate Rice Cakes 100g

Price: £1.68
Rating: 4.1/5
Reviews: 12
Age: 3mo ago

Morrisons Salt & Vinegar Rice Cakes 129g

Price: £1.32
Rating: 4.3/5
Reviews: 8
Age: 4mo ago

Morrisons Caramel Rice Cake 140g

Price: £1.38
Rating: 4.3/5
Reviews: 12
Age: 4mo ago

SAJ Jumbo Choc Chip 180g

Price: £2.15
Rating: 4.5/5
Reviews: 179
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

Kallo34%
Snack a Jacks27%
Morrisons19%
Walkers5%
Organix4%
Snack Jack4%
Open — no brand owns it (5 brands, 6%)

Rice Cakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume628KCVR17.2%Products40Brands11Top 5 Brands90%OOS Rate3.8%Rating4.5★Reviews451Avg BSR#330

Peak months: May · busiest ÷ quietest = 2.0×

Top Rice Cakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice cakes338K/yr -0.3%16.7% conv.
snack a jacks157K/yr -6.6%16.1% conv.
rice cake35K/yr +2.4%12.3% conv.
corn cakes15K/yr -18.2%16.9% conv.
snack a jack9K/yr +22.1%13.0% conv.
snack a jacks caramel11K/yr -22.0%1.3% conv.
organix rice cakes20K/yr -40.0%13.7% conv.
snackajacks8K/yr +6.3%5.9% conv.
caramel snack a jacks6K/yr -17.1%2.8% conv.
corn thins6K/yr -8.5%8.6% conv.

What reviews say buyers love and hate about Rice Cakes

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall38%

“Great tasty snack”

Flavor9%

“Great flavour”

Value For Money9%

“Good price”

Nutritional Content8%

“Excellent healthy snack”

Health Benefits-Overall7%

“healthy snacks”

What buyers complain about

64% of reviews

Taste-Overall26%

“Artificial taste”

Flavor10%

“Did not have any real flavour”

Salt Content8%

“the lightly salted ones are a bit plain by themselves”

Value For Money5%

“over priced”

Size-Overall3%

“A lot smaller than they used to be”

Rice Cakes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor

100%

Common Rice Cakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Cakes 54/100 on Amazon United Kingdom — Worth a look. The niche generates £467K/yr across 40 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.