Rice Cakes
MaybeReturns run at only 0.0% of orders. But prices span $0.97–$14.27, mostly outside the sweet spot, so Rice Cakes is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £467K/yr628K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 59 sellers
Flapen Score
Rice Cakes against its category
The dotted line is the Grocery average. Past it, Rice Cakes is stronger. Inside it, weaker.
Market
The Rice Cakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Cakes 628K times last year and spent an estimated £467K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.
- Searches, last 12 months
- 628K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £467Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- rice cakes338K searches a year
02 · Price
A sale here is worth £4.32.
Listings sell for £4.32 on average, from £0.97 to £14.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £4.32 that is £9K to £11K a year per listing.
- Average price
- £4.32under the $15 to $100 sweet spot
- Price range
- £0.97–£14.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #330 within Biscuits & Crackers. It carries 451 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 90%
- Out of stock, average day
- 3.8%
- Average rank
- #330in Biscuits & Crackers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 451per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Rice Cakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kallo Blueberry & Vanilla Corn & Rice Cakes Wholegrain Low Fat Healthy Snacks for Adults & Children Vegan Friendly Gluten Free No Artificial Flavours or Preservatives Single Pack 1 x 131g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 4,374
- Age
- 10y ago

Snack A Jacks Salt&Vinegar 5 x 19g
- Price
- £1.34
- Rating
- 4.7/5
- Reviews
- 977
- Age
- 5y ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 5y ago

Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 937
- Age
- 5y ago

Kallo Apple & Cinnamon Corn & Rice Cakes Vegan Gluten Free 1 x 127g
- Price
- £1.82
- Rating
- 4.1/5
- Reviews
- 1,324
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Caramel Rice Cake 140g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 4mo ago

Morrisons Dark Chocolate Rice Cakes 100g
- Price
- £1.68
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 3mo ago

Morrisons Milk Chocolate Rice Cakes 100g
- Price
- £1.68
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 3mo ago

Morrisons Salt & Vinegar Rice Cakes 129g
- Price
- £1.32
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 5y ago
Newest
by launch date
Morrisons Milk Chocolate Rice Cakes 100g
- Price
- £1.68
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 3mo ago

Morrisons Dark Chocolate Rice Cakes 100g
- Price
- £1.68
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 3mo ago

Morrisons Salt & Vinegar Rice Cakes 129g
- Price
- £1.32
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Morrisons Caramel Rice Cake 140g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 4mo ago

SAJ Jumbo Choc Chip 180g
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
59
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
6%
- Kallo34%
- Snack a Jacks27%
- Morrisons19%
- Walkers5%
- Organix4%
- Snack Jack4%
- Open — no brand owns it (5 brands, 6%)
Demand
Rice Cakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Rice Cakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice cakes338K/yr
- snack a jacks157K/yr
- rice cake35K/yr
- corn cakes15K/yr
- snack a jack9K/yr
- snack a jacks caramel11K/yr
- organix rice cakes20K/yr
- snackajacks8K/yr
- caramel snack a jacks6K/yr
- corn thins6K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
a rather tasteless
Awful taste
Did not have any real flavour
Very sticky, mild flavour
I found the flavour quite strange and perfume-like, with a bland aftertaste that I didnt enjoy
the lightly salted ones are a bit plain by themselves
very salty
Very tasy salt
over priced
it getting too pricey
so slightly more expensive
A lot smaller than they used to be
Smaller bags
Smaller packet than similar rice cakes
Love
Great tasty snack
Absolutely delicious
A great Snack
Great flavour
Great flavour and freshness
Great intense flavour
Good price
Decent price
Good value for money
Excellent healthy snack
Perfect snack
With high sources of protein
healthy snacks
low in calories
I buy these regularly - great taste and relatively healthy
Return
0.0% Return rate 0% Fixable by listing
Did not have any real flavour
Very sticky, mild flavour
I found the flavour quite strange and perfume-like, with a bland aftertaste that I didnt enjoy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cakes questions
Answered from the same tracked data.









