rice 5kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good729.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£185K£185K/yr · 298K searches
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Price range
Bad£2.80–£17.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice 5kg is a £185K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rice 5kg market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £225K–£270K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 2.9%
- Avg brand age
- 65 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- LAILA81%
- Salaam9%
- Kohinoor8%
- Mai Thai2%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 1.8×
Top rice 5kg search terms
- laila basmati rice 10kg98K/yr
- laila44K/yr
- laila rice23K/yr
- laila extra long basmati rice20K/yr
- rice 5kg23K/yr
- kohinoor basmati rice14K/yr
- laila basmati rice11K/yr
- laila gold basmati rice 10kg16K/yr
- 5kg rice10K/yr
- laila basmati rice 5kg7K/yr
Top rice 5kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laila Longer Basmati Rice 5Kg
LAILA£7.354.5★1,389 rev
Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
LAILA£7.824.5★1,280 rev
Laila Basmati Rice 10Kg
LAILA£12.334.5★1,452 rev
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★129 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★869 rev
Newest
by launch dateLaila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.40129 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.93869 rev
Kohinoor Gold Basmati 10kg
Kohinoor£17.5429 rev
Kohinoor Gold Basmati Rice 5kg
Kohinoor£9.86176 rev
Laila Longer Basmati Rice 5Kg
LAILA£7.351,389 rev
Trending
90-day click momentumLaila Longer Basmati Rice 5Kg
LAILA£7.354.5★
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★
Mai Thai AAA Jasmine Rice (Pack of 1) 5kg
Mai Thai£6.464.7★
Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
LAILA£7.824.5★
What buyers say about rice 5kg
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Good value for money”
“Aromatic”
“Easy cook”
“It has that authentic nutty aroma that fills the kitchen while it's cooking”
“The rice absorbs flavours well”
“Lovely long grains and fluffy”
“Excellent basmati rice always buy it from amazon the best rice for the price”
“Received as written in description”
“easy to follow instructions”
What buyers complain about
“Chemical smell”
“I hope the quality control can be checked”
“I didnt like the taste also it was too thick”
“also didnt soften completely despite my long experience of cooking basmati rice”
“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”
“Far too expensive”
“Size issues”
“The rice is half BLACK”
“no basmati fragrance or flavour”
“not that fragrant”
Common questions
- Is rice 5kg profitable to sell on Amazon United Kingdom?
- The niche generates £185K/yr across 13 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the rice 5kg niche?
- 4 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rice 5kg?
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for rice 5kg peak?
- Demand peaks in Jan–Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the rice 5kg niche?
- Listings span £2.80–£17.54; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.