How competitive is the Rice 5kg niche on Amazon United Kingdom?

4 brands and 23 sellers compete in Rice 5kg on Amazon United Kingdom. The top 5 Rice 5kg products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rice 5kg?

Rice 5kg buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rice 5kg niche?

Rice 5kg sells for £8.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.80–£17.54. The average incumbent carries 729 reviews — the moat a new listing must climb.

Rice 5kg

brand-locked demand (top 5 brands take 100% of clicks) — Rice 5kg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rice 5kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice 5kg is a £185K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 36/100.

Rice 5kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 6.9% of searches end in a purchase.

£185K

revenue / yr

Units sold / yr30K

Search volume / yr-28.8%298K

Conversion rate6.9%

Avg price£8.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 23

Top-5 product click share85%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Rice 5kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Laila Longer Basmati Rice 5Kg

Price: £7.35
Rating: 4.5/5
Reviews: 1,389
Age: 5y ago

Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary

Price: £7.82
Rating: 4.5/5
Reviews: 1,280
Age: 8y ago

Laila Basmati Rice 10Kg

Price: £12.33
Rating: 4.5/5
Reviews: 1,452
Age: 12y ago

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Newest

by launch date

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Kohinoor Gold Basmati 10kg

Price: £17.54
Rating: 4.6/5
Reviews: 29
Age: 3y ago

Kohinoor Gold Basmati Rice 5kg

Price: £9.86
Rating: 4.6/5
Reviews: 176
Age: 4y ago

Laila Longer Basmati Rice 5Kg

Price: £7.35
Rating: 4.5/5
Reviews: 1,389
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

LAILA81%
Salaam9%
Kohinoor8%
Mai Thai2%

Rice 5kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR6.9%Products13Brands4Top 5 Brands100%OOS Rate2.9%Rating4.5★Reviews729Avg BSR#57

Peak months: Jan, Mar · busiest ÷ quietest = 1.8×

Top Rice 5kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

laila basmati rice 10kg98K/yr -48.0%4.3% conv.
laila44K/yr -8.4%2.6% conv.
laila rice23K/yr +4.9%6.4% conv.
laila extra long basmati rice20K/yr -16.6%8.7% conv.
rice 5kg23K/yr -25.3%5.2% conv.
kohinoor basmati rice14K/yr -4.0%3.9% conv.
laila basmati rice11K/yr +10.1%5.5% conv.
laila gold basmati rice 10kg16K/yr -47.8%3.0% conv.
5kg rice10K/yr -27.6%7.2% conv.
laila basmati rice 5kg7K/yr -25.0%7.9% conv.

What reviews say buyers love and hate about Rice 5kg

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall28%

“Best quality”

Value For Money21%

“Good value for money”

Taste-Overall20%

“Aromatic”

Cooking Instructions11%

“Easy cook”

Smell3%

“It has that authentic nutty aroma that fills the kitchen while it's cooking”

What buyers complain about

72% of reviews

Smell19%

“Chemical smell”

Quality-Overall18%

“I hope the quality control can be checked”

Taste-Overall9%

“I didnt like the taste also it was too thick”

Texture/Consistency-Overall6%

“also didnt soften completely despite my long experience of cooking basmati rice”

Cooking Instructions4%

“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”

Common Rice 5kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice 5kg 36/100 on Amazon United Kingdom — Skip it. The niche generates £185K/yr across 13 tracked products. Search demand moved -28.8% over the last 90 days.