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Ribs

Fail

Prices span $3.12–$13.78, mostly outside the sweet spot, so Ribs is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£117K/yr202K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
73%top-5 click share · 7 brands · 8 sellers

Flapen Score

Ribs against its category

The dotted line is the Grocery average. Past it, Ribs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ribs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ribs 202K times last year and spent an estimated £117K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
9.1%
Market size, estimated
£117Ka year
Peak month
February4.8× the quietest month
Top search term
ribs65K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £3.12 to £13.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.32 that is £5K to £6K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£3.12–£13.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #10 within Fresh & Chilled. It carries 316 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
26.3%
Average rank
#10in Fresh & Chilled
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Ribs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 99%

Open market

1%

  • Morrisons72%
  • Lidgate's13%
  • TGI Fridays6%
  • Stateside Diner3%
  • Iceland3%
  • M MARKET STREET2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ribs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.8×

Search terms

Top Ribs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ribs65K/yr
  • pork ribs37K/yr
  • lidgates30K/yr
  • rib12K/yr
  • beef ribs9K/yr
  • spare ribs6K/yr
  • lidgate5K/yr
  • lamb ribs6K/yr
  • beef short ribs6K/yr
  • short ribs9K/yr

Reviews and returns

What reviews say buyers love and hate about Ribs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+1.74

the price is kind of expensive

Not great for price

they are a bit pricey now

Taste-Overall11%+0.65

Some of the worst ribs I've tasted

Tasteless

Horrible and fatty hardly any meat I cooked for longer and yet still horrible taste and mainly bones

Oily/Greasy11%−0.08

Fatty even tho cooked longer

To fatty

Horrible and fatty hardly any meat I cooked for longer and yet still horrible taste and mainly bones

Flavor8%−0.07

Really disappointing they were a mixture of bones and fat, what meat that was there was tough and not a decent flavour at all, the only saving grace was the price, I won't be buying them again

Not much flavour

Not enough flavour

Hard Feel8%−0.08

tough

what meat that was there was tough

Love

Taste-Overall24%+0.65

tasty and fresh

taste amazing

Great tasty meat

Value For Money21%+1.74

Well worth the money a good buy

Good value

Excellent value for money

Quality-Overall16%+1.25

High-quality cowflesh

Good quality

it is very good

Freshness10%+0.31

tasty and fresh

Beautiful and fresh quick delivery

Fresh meat good product

Nutritional Content7%−0.01

Its got good fat content

Healthy serving

provides enough protein for several portions

FAQ

Common Ribs questions

Answered from the same tracked data.