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Rhubarb Gin

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Rhubarb Gin is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£626K/yr391K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
51%top-5 click share · 5 brands · 53 sellers

Flapen Score

Rhubarb Gin against its category

The dotted line is the Grocery average. Past it, Rhubarb Gin is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhubarb Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rhubarb Gin 391K times last year and spent an estimated £626K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £626K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
10.3%
Market size, estimated
£626Ka year
Peak month
December5.4× the quietest month
Top search term
whitley neill gin106K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £8.58 to £21.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £15.50 that is £16K to £19K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£8.58–£21.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 1,794 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,794per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Rhubarb Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£63K£125K£188K£250K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

0%

  • Whitley Neill71%
  • Edinburgh Gin21%
  • Aber Falls3%
  • Warner's Distillery3%
  • Eden Mill1%

Demand

Rhubarb Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Rhubarb Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whitley neill gin106K/yr
  • edinburgh gin72K/yr
  • rhubarb gin41K/yr
  • rhubarb and ginger gin42K/yr
  • whitley neill rhubarb and ginger gin24K/yr
  • whitney neill gin22K/yr
  • gin liqueur23K/yr
  • whitley neill18K/yr
  • gin whitley neill7K/yr
  • whitley neil4K/yr

Reviews and returns

What reviews say buyers love and hate about Rhubarb Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.05

The most disgusting taste Ive ever tasted

Required taste I guess

Leaves an odd aftertaste

Flavor13%−0.02

flavour is very unbalanced

Didnt like the flavour

My only criticism is the ginger flavour is not very strong

Alcohol Content6%0.00

I'm usually not a fan of flavored alcohol

And a lower alcohol content than gin alone

they've now cut the alcohol - not by much

Sweetness5%−0.01

a little too sweet

I was concerned it might be too sweet

it's to sweet

Side Effects4%−0.01

feel rubbish the next day

Love

Alcohol Flavor26%+2.32

Nice smooth drink

Nice drink

an easy drink

Taste-Overall24%−0.05

Tastes gorgeous

So tasty

Tastes exactly like you expect

Value For Money18%+1.34

Great value

Great value for money

Good value

Flavor9%−0.02

The flavour is subtle

Nice and clean flavour

Great flavour

Quality-Overall6%+0.40

Good quality gin drinkers Gin

Overall, looks presentable and tastes lovely

Excellent quality product

FAQ

Common Rhubarb Gin questions

Answered from the same tracked data.