rhubarb gin
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.50avg listing price — sweet spot $15–$100
Market size
Good£626K£626K/yr · 391K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.58–£21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,794avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rhubarb gin is a £626K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rhubarb gin market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £465K–£620K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
0%
- Whitley Neill71%
- Edinburgh Gin21%
- Aber Falls3%
- Warner's Distillery3%
- Eden Mill1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top rhubarb gin search terms
- whitley neill gin106K/yr
- edinburgh gin72K/yr
- rhubarb gin41K/yr
- rhubarb and ginger gin42K/yr
- whitley neill rhubarb and ginger gin24K/yr
- whitney neill gin22K/yr
- gin liqueur23K/yr
- whitley neill18K/yr
- gin whitley neill7K/yr
- whitley neil4K/yr
Top rhubarb gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whitley Neill Rhubarb & Ginger Gin 70cl
Whitley Neill£17.134.8★507 rev
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★334 rev
Whitley Neill | Elderflower & Korean Pear | 70cl | 41.3%
Whitley Neill£17.634.8★43 rev
Edinburgh Gin Rhubarb & Ginger Gin Liqueur 50cl 20% ABV | Award-Winning Premium Scottish Gin Liqueur | Sweet Rhubarb & Spicy Ginger | Natural Flavour Ideal for Cocktails Spritzes and Gifting
Edinburgh Gin£9.144.8★12,421 rev
Whitley Neill Raspberry Gin 70cl
Whitley Neill£16.854.8★418 rev
Newest
by launch date
Edinburgh Gin Spicy Chilli & Lime Gin Liqueur 50cl 20% ABV Bold Citrus & Spice Flavour Ideal for Cocktails Spicy Margarita & Picante Serves or Over Ice Premium Scottish Gin from Edinburgh
Edinburgh Gin£9.544 rev
Whitley Neill | Elderflower & Korean Pear | 70cl | 41.3%
Whitley Neill£17.6343 rev
Aber Falls | Rhubarb & Ginger | Gin Liqueur | 70cl
Aber Falls£10.1390 rev
Edinburgh Gin Black Forest Gateau Gin Liqueur 50cl | 20% ABV | 100% Natural Flavours | Rich Indulgent and Luxurious | Sweet and Tangy Inspired by the Dessert | Ideal in Cocktails or Over Ice
Edinburgh Gin£10.172,965 rev
Whitley Neill Japanese Blossom & Lemongrass Gin | 41.3% ABV | 70cl | Amazon Exclusive
Whitley Neill£18.8270 rev
Trending
90-day click momentumEdinburgh Gin Spicy Chilli & Lime Gin Liqueur 50cl 20% ABV Bold Citrus & Spice Flavour Ideal for Cocktails Spicy Margarita & Picante Serves or Over Ice Premium Scottish Gin from Edinburgh
Edinburgh Gin£9.544.7★
Whitley Neill | Elderflower & Korean Pear | 70cl | 41.3%
Whitley Neill£17.634.8★
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★
Eden Mill - Raspberry Vanilla & Meringue - Love Gin Liqueur - 50cl 20% ABV
Eden Mill£8.704.6★
Warners Rhubarb Gin 70cl Premium Fruit Gin Flavoured Gin Great for Gin Gifts Naturally Pink Gin With Real Rhubarb Juice Ideal For Gin Based Cocktails inc. Gin & Tonic Tom Collins or a Martini
Warner's Distillery£20.514.7★
What buyers say about rhubarb gin
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smooth drink”
“Tastes gorgeous”
“Great value”
“The flavour is subtle”
“Good quality gin drinkers Gin”
“Christmas present”
“This provides a gin which is certainly sweet”
“fresh”
“As described and great gift”
“fragrant spirit that really stands out”
What buyers complain about
“The most disgusting taste Ive ever tasted”
“flavour is very unbalanced”
“I'm usually not a fan of flavored alcohol”
“a little too sweet”
“feel rubbish the next day”
“not purple so either this is the wrong one or it's a new recipe it's ok”
“It tastes nothing like the alcohol version”
“The Bottle is heavy”
“may taste a bit artificial to some”
“I'm not a fan of the bitterness of tonic water”
Common questions
- Is rhubarb gin profitable to sell on Amazon United Kingdom?
- The niche generates £626K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rhubarb gin niche?
- 5 brands and 53 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rhubarb gin?
- Top complaints mined from reviews: Taste-Overall, Flavor, Alcohol Content. The return rate is 0.3%.
- When does demand for rhubarb gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the rhubarb gin niche?
- Listings span £8.58–£21.42; the average listing price is £15.50 (sweet spot $15–$100). The average incumbent carries 1,794 reviews — the moat a new listing must climb.