rhubarb and custard sweets
Skip itPrices mostly outside the sweet spot ($1.40–$16.58) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,142.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£115K£115K/yr · 223K searches
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£1.40–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rhubarb and custard sweets is a £115K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rhubarb and custard sweets market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- £180K–£225K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- HARIBO69%
- Berrymans8%
- MyCandyShop7%
- Bonds of London5%
- Sweetzone4%
- Krazy Kandi4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top rhubarb and custard sweets search terms
- rhubarb and custard sweets139K/yr
- haribo rhubarb and custard sweets50K/yr
- rhubarb and custard16K/yr
- rhubarb and custard haribo8K/yr
- haribo rhubarb and custard7K/yr
- rhubarb and custard sweets haribo4K/yr
Top rhubarb and custard sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARIBO sweets 810g tub RHUBARB AND CUSTARD
HARIBO£6.204.6★10,263 rev
Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
MyCandyShop£6.614.5★186 rev
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
HARIBO£1.403.2★2 rev
Original Rhubarb and Custard Sweets Retro Boiled Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.164.5★579 rev
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
Bonds of London£10.634.5★21 rev
Newest
by launch dateHARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
HARIBO£1.402 rev
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
Bonds of London£10.6321 rev
1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
Krazy Kandi£9.3043 rev
Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
MyCandyShop£6.61186 rev
Sweetzone Rhubarb and Custard Pencils 700g 350pcs Retro Sweets Rhubarb and Custard Sweets Sugar Sticks Sweet Box Sweet Tub Rhubarb and Custard Box of Candy Candy Pencils Sweeties for Kids
Sweetzone£8.4053 rev
Trending
90-day click momentumHARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
HARIBO£1.403.2★
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
Bonds of London£10.634.5★
1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
Krazy Kandi£9.304.8★
Haribo Tub Rhubarb & Custard (Pack of 2)
HARIBO£16.584.4★
BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Rhubarb & Custards)
Bargain Gateway£8.534.4★
What buyers say about rhubarb and custard sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect sweet treat”
“Really strong taste very will order again and again”
“Excellent value”
“As described”
“Excellent product”
“the flavour is amazing”
“Good enough to eat”
“easy to chew”
“A nice soft texture”
“Good present”
What buyers complain about
“Some taste stale”
“Very greasy and look wet also dont taste like they used to”
“doesnt come in tub as described”
“Why so expensive”
“Stale and hard”
“Fit only for the bin”
“The sweets didn't last long”
“No flavour”
“at least not stale”
“Inconsistent quality”
Common questions
- Is rhubarb and custard sweets profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the rhubarb and custard sweets niche?
- 7 brands and 32 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rhubarb and custard sweets?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for rhubarb and custard sweets peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the rhubarb and custard sweets niche?
- Listings span £1.40–£16.58; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.