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Rhubarb and Custard Sweets

prices mostly outside the sweet spot ($1.40–$16.58) — Rhubarb and Custard Sweets doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 27Growth 23Conversion 64Competition 15Returns 100Price range 10Avg price 25Brand share 19Review moat 59Quality gap 80
This niche Category average

Is Rhubarb and Custard Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rhubarb and Custard Sweets is a £115K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Rhubarb and Custard Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 5.7% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr25K
Search volume / yr-4.4%223K
Conversion rate5.7%
Avg price£9.01

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 32
Top-5 product click share81%
Open market8%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews1,143

Top Rhubarb and Custard Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£35K£52K£69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • HARIBO69%
  • Berrymans8%
  • MyCandyShop7%
  • Bonds of London5%
  • Sweetzone4%
  • Krazy Kandi4%
  • Open — no brand owns it (1 brand, 4%)

Rhubarb and Custard Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR5.7%Products10Brands7Top 5 Brands92%OOS Rate0.0%Rating4.2★Reviews1,143Avg BSR#28
9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Rhubarb and Custard Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rhubarb and custard sweets139K/yr
  • haribo rhubarb and custard sweets50K/yr
  • rhubarb and custard16K/yr
  • rhubarb and custard haribo8K/yr
  • haribo rhubarb and custard7K/yr
  • rhubarb and custard sweets haribo4K/yr

What reviews say buyers love and hate about Rhubarb and Custard Sweets

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Sweetness37%

Perfect sweet treat

Taste-Overall27%

Really strong taste very will order again and again

Value For Money13%

Excellent value

Advertised Vs Actual Product9%

As described

Quality-Overall4%

Excellent product

What buyers complain about

89% of reviews
Taste-Overall29%

Some taste stale

Moist/Dry14%

Very greasy and look wet also dont taste like they used to

Advertised Vs Actual Product9%

doesnt come in tub as described

Value For Money7%

Why so expensive

Hard Feel7%

Stale and hard

Common Rhubarb and Custard Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rhubarb and Custard Sweets 41/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Rhubarb and Custard Sweets on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.2× the quietest.