Rhubarb and Custard Sweets
FailPrices span $1.40–$16.58, mostly outside the sweet spot, so Rhubarb and Custard Sweets is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £115K/yr223K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 32 sellers
Flapen Score
Rhubarb and Custard Sweets against its category
The dotted line is the Grocery average. Past it, Rhubarb and Custard Sweets is stronger. Inside it, weaker.
Market
The Rhubarb and Custard Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rhubarb and Custard Sweets 223K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £115Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- rhubarb and custard sweets139K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £1.40 to £16.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.01 that is £23K to £27K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £1.40–£16.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £23K–£27K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Confectionery. It carries 1,143 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Confectionery
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,143per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Rhubarb and Custard Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARIBO sweets 810g tub RHUBARB AND CUSTARD
- Price
- £6.20
- Rating
- 4.6/5
- Reviews
- 10,263
- Age
- 17y ago
Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago
Original Rhubarb and Custard Sweets Retro Boiled Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.16
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 7y ago
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentumHARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Haribo Tub Rhubarb & Custard (Pack of 2)
- Price
- £16.58
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 11y ago
BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Rhubarb & Custards)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago
Newest
by launch dateHARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago
Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
Sweetzone Rhubarb and Custard Pencils 700g 350pcs Retro Sweets Rhubarb and Custard Sweets Sugar Sticks Sweet Box Sweet Tub Rhubarb and Custard Box of Candy Candy Pencils Sweeties for Kids
- Price
- £8.40
- Rating
- 3.0/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- HARIBO69%
- Berrymans8%
- MyCandyShop7%
- Bonds of London5%
- Sweetzone4%
- Krazy Kandi4%
- Open — no brand owns it (1 brand, 4%)
Demand
Rhubarb and Custard Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Rhubarb and Custard Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rhubarb and custard sweets139K/yr
- haribo rhubarb and custard sweets50K/yr
- rhubarb and custard16K/yr
- rhubarb and custard haribo8K/yr
- haribo rhubarb and custard7K/yr
- rhubarb and custard sweets haribo4K/yr
Reviews and returns
What reviews say buyers love and hate about Rhubarb and Custard Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Some taste stale
they taste pretty bleak
very little taste
Very greasy and look wet also dont taste like they used to
When they arrived sweets very wet
Sweets were wet soggy and greasy
doesnt come in tub as described
False Advertising, beware
Why so expensive
Expensive
I find them expensive
Stale and hard
Please dont buy these, they are vile and rock hard
Love
Perfect sweet treat
ideal for sweety bags for kids
Quality sweet daughter
Really strong taste very will order again and again
So tasty
They taste as I remembered them as a kid
Excellent value
Good value
Worth the price
As described
They look good in the photo
The item matches what it says it does
Excellent product
Perfect quality
quality is good
Keep looking
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Best Flapen score
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FAQ
Common Rhubarb and Custard Sweets questions
Answered from the same tracked data.