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Rhubarb and Custard Sweets

Fail

Prices span $1.40–$16.58, mostly outside the sweet spot, so Rhubarb and Custard Sweets is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£115K/yr223K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 32 sellers

Flapen Score

Rhubarb and Custard Sweets against its category

The dotted line is the Grocery average. Past it, Rhubarb and Custard Sweets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhubarb and Custard Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rhubarb and Custard Sweets 223K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
5.7%
Market size, estimated
£115Ka year
Peak month
December2.2× the quietest month
Top search term
rhubarb and custard sweets139K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £1.40 to £16.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.01 that is £23K to £27K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£1.40–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£23K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Confectionery. It carries 1,143 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#28in Confectionery
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,143per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rhubarb and Custard Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

4%

  • HARIBO69%
  • Berrymans8%
  • MyCandyShop7%
  • Bonds of London5%
  • Sweetzone4%
  • Krazy Kandi4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Rhubarb and Custard Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Rhubarb and Custard Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rhubarb and custard sweets139K/yr
  • haribo rhubarb and custard sweets50K/yr
  • rhubarb and custard16K/yr
  • rhubarb and custard haribo8K/yr
  • haribo rhubarb and custard7K/yr
  • rhubarb and custard sweets haribo4K/yr

Reviews and returns

What reviews say buyers love and hate about Rhubarb and Custard Sweets

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Sweetness”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Some taste stale”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rhubarb and Custard Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data