Rhubarb and Custard Sweets
FailPrices span $1.40–$16.58, mostly outside the sweet spot, so Rhubarb and Custard Sweets is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £115K/yr223K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 32 sellers
Flapen Score
Rhubarb and Custard Sweets against its category
The dotted line is the Grocery average. Past it, Rhubarb and Custard Sweets is stronger. Inside it, weaker.
Market
The Rhubarb and Custard Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rhubarb and Custard Sweets 223K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £115Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- rhubarb and custard sweets139K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £1.40 to £16.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.01 that is £23K to £27K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £1.40–£16.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £23K–£27K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Confectionery. It carries 1,143 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Confectionery
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,143per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Rhubarb and Custard Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HARIBO sweets 810g tub RHUBARB AND CUSTARD
- Price
- £6.20
- Rating
- 4.6/5
- Reviews
- 10,263
- Age
- 17y ago

Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago

HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Original Rhubarb and Custard Sweets Retro Boiled Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.16
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 7y ago

Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
Trending
estimated 90-day click momentum
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

Haribo Tub Rhubarb & Custard (Pack of 2)
- Price
- £16.58
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 11y ago

BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Rhubarb & Custards)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago
Newest
by launch date
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)
- Price
- £10.63
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago

Sweetzone Rhubarb and Custard Pencils 700g 350pcs Retro Sweets Rhubarb and Custard Sweets Sugar Sticks Sweet Box Sweet Tub Rhubarb and Custard Box of Candy Candy Pencils Sweeties for Kids
- Price
- £8.40
- Rating
- 3.0/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
32
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- HARIBO69%
- Berrymans8%
- MyCandyShop7%
- Bonds of London5%
- Sweetzone4%
- Krazy Kandi4%
- Open — no brand owns it (1 brand, 4%)
Demand
Rhubarb and Custard Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Rhubarb and Custard Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rhubarb and custard sweets139K/yr
- haribo rhubarb and custard sweets50K/yr
- rhubarb and custard16K/yr
- rhubarb and custard haribo8K/yr
- haribo rhubarb and custard7K/yr
- rhubarb and custard sweets haribo4K/yr
Reviews and returns
What reviews say buyers love and hate about Rhubarb and Custard Sweets
We read the reviews and the return reasons for every product selling here.
“Some taste stale”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rhubarb and Custard Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









