Is restaurant gift card profitable to sell on Amazon United Kingdom?

The niche generates £476K/yr across 11 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (46/100).

How competitive is the restaurant gift card niche?

5 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in restaurant gift card?

Top complaints mined from reviews: Value For Money. The return rate is 0.3%.

When does demand for restaurant gift card peak?

Demand peaks in Nov–Dec; the busiest month runs 11.4× the quietest.

What does it cost to enter the restaurant gift card niche?

Listings span £3.64–£84.52; the average listing price is £37.10 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

restaurant gift card

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£37.10

avg listing price — sweet spot $15–$100

Review moat

Great220.45

avg incumbent reviews — the moat a new listing must climb

Price range

Great£3.64–£84.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£476K

£476K/yr · 344K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, restaurant gift card is a £476K/yr Amazon United Kingdom market (344K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

restaurant gift card market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: £371K–£464K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,416
Page quality: 0%
Prime: 73%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 206 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Red Letter Days30%
Buyagift26%
The Cake Thief25%
Activity Superstore18%
Woodmansterne2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Open Trend

Top restaurant gift card search terms

wetherspoons gift card77K/yr +18.2%0.1% conv.
restaurant gift card65K/yr -29.8%0.1% conv.
food gift card26K/yr -1.7%0.0% conv.
food vouchers gift card uk22K/yr -5.3%0.1% conv.
dine out gift cards23K/yr -5.0%0.3% conv.
restaurant vouchers gift card15K/yr +41.4%0.3% conv.
food voucher15K/yr +2.6%0.0% conv.
meal vouchers gift card12K/yr -7.3%0.5% conv.
restaurant voucher6K/yr +33.2%0.2% conv.
dining out gift cards28K/yr -57.3%0.1% conv.

All search terms

Top restaurant gift card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Letter Days Table for 2 Gift Voucher 700 Dining Out Experiences Across the UK

Red Letter Days£51.894.6★179 rev

Funny Wetherspoons Anniversary Card for Him Her Men Women Partner Girlfriend Boyfriend Husband Wife Other Half Valentines Day Card for Food Lover Pub - I Love You To The Spoons And Back!

The Cake Thief£3.844.9★20 rev

Buyagift High Street Dining Experience Gift Box for 2 180 Locations Across the UK

Buyagift£47.954.2★29 rev

Activity Superstore Gastro Pub & Restaurant Dining Gift Experience Voucher for Two Available at 70+ UK Locations 18-month Validity Food Experience Days Couples Gifts

Activity Superstore£48.944.2★14 rev

Buyagift Fun Together Gift Experiences Box - over 1400 Gift Experiences For Couples - Dining Days Out Afternoon Tea Pampering and more

Buyagift£33.134.6★1,153 rev

Newest

by launch date

Funny Wetherspoons Anniversary Card for Him Her Men Women Partner Girlfriend Boyfriend Husband Wife Other Half Valentines Day Card for Food Lover Pub - I Love You To The Spoons And Back!

The Cake Thief£3.8420 rev

2y ago

Buyagift High Street Dining Experience Gift Box for 2 180 Locations Across the UK

Buyagift£47.9529 rev

3y ago

Humorous Funny Blank Greeting Card - Who Invented Spoons ? Mr Wether (Wetherspoons) Genius Range by Ian Blake (WDM-463877) Suitable for Birthdays or Any Occasion

Woodmansterne£3.6413 rev

6y ago

Red Letter Days Shared Moments Experience Gift Box for 2 - Over 1900 Memorable UK Experiences

Red Letter Days£34.62283 rev

7y ago

Red Letter Days Table for 2 Gift Voucher 700 Dining Out Experiences Across the UK

Red Letter Days£51.89179 rev

7y ago

What buyers say about restaurant gift card

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money43%

“they said is was good value for money”

Gifting Purpose29%

“Gift”

Storage Capacity14%

“Lots of places to go”

Flexibility14%

“The recipient was absolutely happy with the flexibility”

What buyers complain about

Value For Money100%

“Received a £10 money off voucher after a confusing process which is totally a rip off”

Top return reasons

Gifting Purpose100%

Common questions

Is restaurant gift card profitable to sell on Amazon United Kingdom?: The niche generates £476K/yr across 11 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (46/100).
How competitive is the restaurant gift card niche?: 5 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in restaurant gift card?: Top complaints mined from reviews: Value For Money. The return rate is 0.3%.
When does demand for restaurant gift card peak?: Demand peaks in Nov–Dec; the busiest month runs 11.4× the quietest.
What does it cost to enter the restaurant gift card niche?: Listings span £3.64–£84.52; the average listing price is £37.10 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.