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Restaurant Gift Card

Fail

The top 5 brands take 100% of clicks, so Restaurant Gift Card is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£476K/yr344K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
88%top-5 click share · 5 brands · 7 sellers

Flapen Score

Restaurant Gift Card against its category

The dotted line is the Grocery average. Past it, Restaurant Gift Card is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Restaurant Gift Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Restaurant Gift Card 344K times last year and spent an estimated £476K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
3.7%
Market size, estimated
£476Ka year
Peak month
December11.4× the quietest month
Top search term
wetherspoons gift card77K searches a year

02 · Price

A sale here is worth £37.10.

Listings sell for £37.10 on average, from £3.64 to £84.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £37.10 that is £37K to £46K a year per listing.

Average price
£37.10inside the $15 to $100 sweet spot
Price range
£3.64–£84.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£37K–£46K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,416 within Tea. It carries 220 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#1,416in Tea
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Restaurant Gift Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£48K£95K£143K£190K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Red Letter Days30%
  • Buyagift26%
  • The Cake Thief25%
  • Activity Superstore18%
  • Woodmansterne2%
  • Open — no brand owns it (0%)

Demand

Restaurant Gift Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Restaurant Gift Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wetherspoons gift card77K/yr
  • restaurant gift card65K/yr
  • food gift card26K/yr
  • food vouchers gift card uk22K/yr
  • dine out gift cards23K/yr
  • restaurant vouchers gift card15K/yr
  • food voucher15K/yr
  • meal vouchers gift card12K/yr
  • restaurant voucher6K/yr
  • dining out gift cards28K/yr

Reviews and returns

What reviews say buyers love and hate about Restaurant Gift Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%−0.29

Received a £10 money off voucher after a confusing process which is totally a rip off

Waste of money

Love

Value For Money43%−0.29

they said is was good value for money

Value for money

Good value

Gifting Purpose29%+2.61

Gift

Perfect gift

Perfect gift for those who like comedy so they can pick the place

Storage Capacity14%+1.14

Lots of places to go

Flexibility14%+1.14

The recipient was absolutely happy with the flexibility

Return

0.3% Return rate 0% Fixable by listing

Gifting Purpose100%▁▁▁▁█▁

FAQ

Common Restaurant Gift Card questions

Answered from the same tracked data.