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Remineralizing Gum

Fail

Shoppers spend only $41K a year here, so Remineralizing Gum is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£41K/yr66K searches / yr
90-day growth
+42.9%search demand this quarter
Competition
79%top-5 click share · 10 brands · 24 sellers

Flapen Score

Remineralizing Gum against its category

The dotted line is the Grocery average. Past it, Remineralizing Gum is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Remineralizing Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Remineralizing Gum 66K times last year and spent an estimated £41K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+42.9%
Conversion, latest week
5.0%
Market size, estimated
£41Ka year
Top search term
scandi gum7K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £3.76 to £19.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.20 that is £1K to £3K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£3.76–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #785 within Confectionery. It carries 2,670 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
26.9%
Average rank
#785in Confectionery
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,670per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Remineralizing Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • ANIANHAO50%
  • ChunXin24%
  • TONISABERY9%
  • PUR Gum3%
  • Generic3%
  • Great Oral Health3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Remineralizing Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, May, Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Remineralizing Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scandi gum7K/yr
  • underbrush remineralizing gum11K/yr
  • remineralizing gum22K/yr
  • underbrush9K/yr
  • underbrush gum6K/yr
  • hydroxyapatite gum5K/yr
  • remineralising gum6K/yr

Reviews and returns

What reviews say buyers love and hate about Remineralizing Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.32

Chemical taste

Taste doesnt last long

Not the best tasting

Flavor13%−0.13

flavour of mint wasn't there

loses flavour really quickly

flavourless gum

Texture/Consistency-Overall10%−0.25

Don't like the texture

Odd texture

The texture for me was a bit chalky

Value For Money10%−0.16

Waste of money

A bit pricey

Yuck and overpriced

Ingredients-Overall7%−0.09

Lots of potential carcinogens on the ingredient list

Item contained ingredients not listed in description

Doesn't have as much Xylitol as some others

Love

Taste-Overall25%+0.32

They taste fresh

Yummy gummies

Great taste

Flavor14%−0.13

It tastes amazing, with a unique range of flavours - cinnamon, mint, and matcha, I think

Good flavor

I find the mint flavour to be strong

Ease Of Chewing/Swallowing10%+0.57

Very good for chewing practise

is easy to chew without being too hard

Brilliant for chewing after meals

Breathability9%+1.22

It leaves my breath feeling fresh and smelling great

leave my breath smelling fresh

keep my breath smelling fresh

Freshness6%+0.81

So fresh and so clean clean

it stays fresh for a long time

Fresh

Return

0.0% Return rate 0% Fixable by listing

Ingredients-Overall50%▁▁▁▁▁█

Lots of potential carcinogens on the ingredient list

Item contained ingredients not listed in description

Doesn't have as much Xylitol as some others

Taste-Overall50%▁▁▁█▁▁

Chemical taste

Taste doesnt last long

Not the best tasting

FAQ

Common Remineralizing Gum questions

Answered from the same tracked data.