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Rehydration Tablets with Electrolytes

Fail

The top 5 brands take 100% of clicks, so Rehydration Tablets with Electrolytes is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£203K/yr159K searches / yr
90-day growth
+37.5%search demand this quarter
Competition
72%top-5 click share · 3 brands · 65 sellers

Flapen Score

Rehydration Tablets with Electrolytes against its category

The dotted line is the Grocery average. Past it, Rehydration Tablets with Electrolytes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rehydration Tablets with Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rehydration Tablets with Electrolytes 159K times last year and spent an estimated £203K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
+37.5%
Conversion, latest week
13.6%
Market size, estimated
£203Ka year
Peak month
July1.8× the quietest month
Top search term
ors hydration tablets70K searches a year

02 · Price

A sale here is worth £9.37.

Listings sell for £9.37 on average, from £2.59 to £17.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.37 that is £19K to £23K a year per listing.

Average price
£9.37under the $15 to $100 sweet spot
Price range
£2.59–£17.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,206 within Sports & Health Drinks. It carries 2,770 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#1,206in Sports & Health Drinks
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,770per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rehydration Tablets with Electrolytes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • O.R.S77%
  • Lucozade21%
  • HIGH52%
  • Open — no brand owns it (0%)

Demand

Rehydration Tablets with Electrolytes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Rehydration Tablets with Electrolytes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ors hydration tablets70K/yr
  • ors33K/yr
  • lucozade sport raspberry20K/yr
  • isotonic9K/yr
  • ors electrolytes4K/yr
  • o.r.s hydration tablets4K/yr
  • oral rehydration sachets4K/yr
  • raspberry lucozade sport4K/yr
  • ors hydration3K/yr
  • lucozade raspberry4K/yr

Reviews and returns

What reviews say buyers love and hate about Rehydration Tablets with Electrolytes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.01

I don't like the taste

They taste gross

Pretty Wrong taste though

Solubility14%−0.05

Dissolves so slow

Doesnt dissolve very well

doesn't dissolve well

Flavor10%

the lemon flavour was not to my taste as it was too artificial

not enough flavour

Not a strong flavour

Dilute/Watery5%−0.03

wont dissolve in water have a foul smell to them

This item is not original it tastes watery I buy this drink weekly so I know this is definitely not original tried to send back it says this is not a returnable item so basically lost £12

Value For Money5%+1.50

That makes these one of the most expensive electrolyte tablets going

Hike in price

Love

Taste-Overall22%−0.01

Great tasting drinks

Great taste

Great drinks

Value For Money17%+1.50

Good price

Worth the money

Great value

Quality-Overall11%+1.03

Great product

perfect for use

Amazing tablets, they work like magic

Moist/Dry10%+1.03

hydrating

Great for hydration

perfect for hydration

Flavor8%

Great flavour

Great flavour with a refreshing raspberry taste thats not too sweet

They do the job well though I find them very strong in taste so tend to have 1 Lemon

FAQ

Common Rehydration Tablets with Electrolytes questions

Answered from the same tracked data.