Regina
FailThe top 5 brands take 100% of clicks, so Regina is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £125K/yr95K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 109 sellers
Flapen Score
Regina against its category
The dotted line is the Grocery average. Past it, Regina is stronger. Inside it, weaker.
Market
The Regina market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Regina 95K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £125Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- regina39K searches a year
02 · Price
A sale here is worth £8.89.
Listings sell for £8.89 on average, from £2.30 to £17.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.89 that is £4K to £7K a year per listing.
- Average price
- £8.89under the $15 to $100 sweet spot
- Price range
- £2.30–£17.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Kitchen Roll, Toilet Roll & Tissues. It carries 13,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,789per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Regina products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Regina Blitz 12 Rolls of Household Towel 3-Ply
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 3y ago

Regina Absorb 8 Rolls of Kitchen Towel 2-Ply
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 4,278
- Age
- 3y ago

Regina Blitz 8 Rolls of Household Towel 3-Ply
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 10y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago
Trending
90-day click momentum
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago

Regina Soft Bamboo 20 Rolls of Toilet Tissue 3-Ply
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 1,915
- Age
- 3y ago

Regina Soft Bamboo - 45 Rolls of Toilet Tissue 3 Ply 160 Sheets Naturally Soft for your Skin Toilet Tissue Made with Bamboo Fibers Paper Packaging FSC Certificated
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 1,915
- Age
- 3y ago
Newest
by launch date
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago

Regina Gentle Soft 45 Rolls of Toilet Tissue 3-Ply
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 2y ago

by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Regina90%
- UINCLU5%
- by Amazon3%
- PLENTY2%
Demand
Regina search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Regina search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- regina39K/yr
- regina kitchen roll33K/yr
- kitchen roll regina13K/yr
- regina kitchen rolls9K/yr
- regina xxl989/yr
- regina xxl kitchen roll158/yr
Reviews and returns
What reviews say buyers love and hate about Regina
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small in size
Huge
Sheets are smaller
THINNER THAN I EXPECTED
Not as thick as some
not very thick
Reduced quality
Quality has significantly deteriorated
Extremely poor quality
Expensive
Not worth money
overpriced
aren't as absorbent
don't absorb Liquids well
definitely not ultra absorbent
Love
Amazing value
GREAT VALUE
Good value for money
Brilliant quality
Amazon affordable quality product
It satisfies the price n quality
Absorbent enough
absorbs water well
It is super absorbent for sure
these sheets are incredibly thick
good thickness
happy with the thickness
As described
As Described by seller
Does the job just fine
Return
0.1% Return rate 17% Fixable by listing
Reduced quality
Quality has significantly deteriorated
Extremely poor quality
Expensive
Not worth money
overpriced
Not as indicated
very misleading
FALSE ADVERTISING
the contents spilled out
Especially spillages
need to use a few sheets for spillages
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Regina questions
Answered from the same tracked data.









