regina
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 95K searches
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,789.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.30–£17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, regina is a £125K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
regina market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £111K–£133K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Regina90%
- UINCLU5%
- by Amazon3%
- PLENTY2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top regina search terms
- regina39K/yr
- regina kitchen roll33K/yr
- kitchen roll regina13K/yr
- regina kitchen rolls9K/yr
- regina xxl989/yr
- regina xxl kitchen roll158/yr
Top regina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Regina Blitz 12 Rolls of Household Towel 3-Ply
Regina£15.624.8★47,328 rev
Regina Absorb 8 Rolls of Kitchen Towel 2-Ply
Regina£8.044.6★4,278 rev
Regina Blitz 8 Rolls of Household Towel 3-Ply
Regina£10.824.8★47,328 rev
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
Regina£13.044.8★696 rev
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
Regina£3.474.7★498 rev
Newest
by launch date
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
PLENTY£6.3512,383 rev
Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
Regina£10.91121 rev
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
Regina£13.04696 rev
Regina Gentle Soft 45 Rolls of Toilet Tissue 3-Ply
Regina£14.40588 rev
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
by Amazon£2.4411,133 rev
Trending
90-day click momentumPlenty Kitchen Roll 6 Rolls 2-Ply Tissue
PLENTY£6.354.7★
Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
Regina£10.914.6★
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
Regina£3.474.7★
Regina Soft Bamboo 20 Rolls of Toilet Tissue 3-Ply
Regina£7.684.5★
Regina Soft Bamboo - 45 Rolls of Toilet Tissue 3 Ply 160 Sheets Naturally Soft for your Skin Toilet Tissue Made with Bamboo Fibers Paper Packaging FSC Certificated
Regina£16.504.5★
What buyers say about regina
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Brilliant quality”
“Absorbent enough”
“these sheets are incredibly thick”
“As described”
“Strong and long”
“Silky soft”
“absorbing helps cleaning”
“Super durable and great at cleaning spills”
“Nice and big”
What buyers complain about
“Small in size”
“THINNER THAN I EXPECTED”
“Reduced quality”
“Expensive”
“aren't as absorbent”
“Not as indicated”
“These are so flimsy”
“keeps falling apart”
“the contents spilled out”
“Awful and stinks”
Top return reasons
Common questions
- Is regina profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 19 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the regina niche?
- 4 brands and 109 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in regina?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- When does demand for regina peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the regina niche?
- Listings span £2.30–£17.11; the average listing price is £8.89 (sweet spot $15–$100). The average incumbent carries 13,789 reviews — the moat a new listing must climb.