How competitive is the Regina niche on Amazon United Kingdom?

4 brands and 109 sellers compete in Regina on Amazon United Kingdom. The top 5 Regina products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Regina?

Regina buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Regina niche?

Regina sells for £8.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.30–£17.11. The average incumbent carries 13,789 reviews — the moat a new listing must climb.

Regina

brand-locked demand (top 5 brands take 100% of clicks) — Regina doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Regina profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Regina is a £125K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Regina: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 14.8% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr15K

Search volume / yr-21.1%95K

Conversion rate14.8%

Avg price£8.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 109

Top-5 product click share62%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Regina products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Regina Blitz 12 Rolls of Household Towel 3-Ply

Price: £15.62
Rating: 4.8/5
Reviews: 47,328
Age: 3y ago

Regina Absorb 8 Rolls of Kitchen Towel 2-Ply

Price: £8.04
Rating: 4.6/5
Reviews: 4,278
Age: 3y ago

Regina Blitz 8 Rolls of Household Towel 3-Ply

Price: £10.82
Rating: 4.8/5
Reviews: 47,328
Age: 10y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply

Price: £13.04
Rating: 4.8/5
Reviews: 696
Age: 1y ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply

Price: £3.47
Rating: 4.7/5
Reviews: 498
Age: 3y ago

Newest

by launch date

Plenty Kitchen Roll 6 Rolls 2-Ply Tissue

Price: £6.35
Rating: 4.7/5
Reviews: 12,383
Age: 1y ago

Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply

Price: £10.91
Rating: 4.6/5
Reviews: 121
Age: 1y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply

Price: £13.04
Rating: 4.8/5
Reviews: 696
Age: 1y ago

Regina Gentle Soft 45 Rolls of Toilet Tissue 3-Ply

Price: £14.40
Rating: 4.5/5
Reviews: 588
Age: 2y ago

by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified

Price: £2.44
Rating: 4.5/5
Reviews: 11,133
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Regina90%
UINCLU5%
by Amazon3%
PLENTY2%

Regina demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR14.8%Products19Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews13,789Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Regina search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

regina39K/yr -10.8%8.6% conv.
regina kitchen roll33K/yr -33.8%13.2% conv.
kitchen roll regina13K/yr -3.1%15.0% conv.
regina kitchen rolls9K/yr -32.7%10.9% conv.
regina xxl989/yr -27.7%6.9% conv.
regina xxl kitchen roll158/yr -52.5%0.0% conv.

What reviews say buyers love and hate about Regina

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Value For Money29%

“Amazing value”

Quality-Overall24%

“Brilliant quality”

Absorbency9%

“Absorbent enough”

Thickness5%

“these sheets are incredibly thick”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

72% of reviews

Size-Overall16%

“Small in size”

Thickness15%

“THINNER THAN I EXPECTED”

Quality-Overall14%

“Reduced quality”

Value For Money10%

“Expensive”

Absorbency5%

“aren't as absorbent”

Regina return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

23%

2Value For Money

12%

3Thin

4Advertised Vs Actual Product

5Leak-Proof

Common Regina questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Regina 37/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 19 tracked products. Search demand moved -21.1% over the last 90 days.