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Regina

Fail

The top 5 brands take 100% of clicks, so Regina is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£125K/yr95K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
62%top-5 click share · 4 brands · 109 sellers

Flapen Score

Regina against its category

The dotted line is the Grocery average. Past it, Regina is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regina market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Regina 95K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
14.8%
Market size, estimated
£125Ka year
Peak month
January1.6× the quietest month
Top search term
regina39K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £2.30 to £17.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.89 that is £4K to £7K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£2.30–£17.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Kitchen Roll, Toilet Roll & Tissues. It carries 13,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#23in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,789per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Regina products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

109

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Regina90%
  • UINCLU5%
  • by Amazon3%
  • PLENTY2%

Demand

Regina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Regina search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • regina39K/yr
  • regina kitchen roll33K/yr
  • kitchen roll regina13K/yr
  • regina kitchen rolls9K/yr
  • regina xxl989/yr
  • regina xxl kitchen roll158/yr

Reviews and returns

What reviews say buyers love and hate about Regina

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
16%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small in size”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Regina questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data