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Regina

Fail

The top 5 brands take 100% of clicks, so Regina is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£125K/yr95K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
62%top-5 click share · 4 brands · 109 sellers

Flapen Score

Regina against its category

The dotted line is the Grocery average. Past it, Regina is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regina market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Regina 95K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
14.8%
Market size, estimated
£125Ka year
Peak month
January1.6× the quietest month
Top search term
regina39K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £2.30 to £17.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.89 that is £4K to £7K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£2.30–£17.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Kitchen Roll, Toilet Roll & Tissues. It carries 13,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#23in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,789per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Regina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Regina90%
  • UINCLU5%
  • by Amazon3%
  • PLENTY2%

Demand

Regina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Regina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regina39K/yr
  • regina kitchen roll33K/yr
  • kitchen roll regina13K/yr
  • regina kitchen rolls9K/yr
  • regina xxl989/yr
  • regina xxl kitchen roll158/yr

Reviews and returns

What reviews say buyers love and hate about Regina

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.10

Small in size

Huge

Sheets are smaller

Thickness15%−0.12

THINNER THAN I EXPECTED

Not as thick as some

not very thick

Quality-Overall14%+0.34

Reduced quality

Quality has significantly deteriorated

Extremely poor quality

Value For Money10%+2.92

Expensive

Not worth money

overpriced

Absorbency5%+0.07

aren't as absorbent

don't absorb Liquids well

definitely not ultra absorbent

Love

Value For Money29%+2.92

Amazing value

GREAT VALUE

Good value for money

Quality-Overall24%+0.34

Brilliant quality

Amazon affordable quality product

It satisfies the price n quality

Absorbency9%+0.07

Absorbent enough

absorbs water well

It is super absorbent for sure

Thickness5%−0.12

these sheets are incredibly thick

good thickness

happy with the thickness

Advertised Vs Actual Product4%

As described

As Described by seller

Does the job just fine

Return

0.1% Return rate 17% Fixable by listing

Quality-Overall23%▆█▇▄▇▄

Reduced quality

Quality has significantly deteriorated

Extremely poor quality

Value For Money12%▇▃▃▄█▃

Expensive

Not worth money

overpriced

Thin9%▄█▂▆▃▅
Advertised Vs Actual Product8%▂▂█▁▁▂

Not as indicated

very misleading

FALSE ADVERTISING

Leak-Proof7%▁▃▁█▃▁

the contents spilled out

Especially spillages

need to use a few sheets for spillages

FAQ

Common Regina questions

Answered from the same tracked data.