Regina
FailThe top 5 brands take 100% of clicks, so Regina is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £125K/yr95K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 109 sellers
Flapen Score
Regina against its category
The dotted line is the Grocery average. Past it, Regina is stronger. Inside it, weaker.
Market
The Regina market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Regina 95K times last year and spent an estimated £125K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £125Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- regina39K searches a year
02 · Price
A sale here is worth £8.89.
Listings sell for £8.89 on average, from £2.30 to £17.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.89 that is £4K to £7K a year per listing.
- Average price
- £8.89under the $15 to $100 sweet spot
- Price range
- £2.30–£17.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Kitchen Roll, Toilet Roll & Tissues. It carries 13,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,789per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Regina products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Regina Blitz 12 Rolls of Household Towel 3-Ply
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 3y ago

Regina Absorb 8 Rolls of Kitchen Towel 2-Ply
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 4,278
- Age
- 3y ago

Regina Blitz 8 Rolls of Household Towel 3-Ply
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 10y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago
Trending
estimated 90-day click momentum
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago

Regina Soft Bamboo 20 Rolls of Toilet Tissue 3-Ply
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 1,915
- Age
- 3y ago

Regina Soft Bamboo - 45 Rolls of Toilet Tissue 3 Ply 160 Sheets Naturally Soft for your Skin Toilet Tissue Made with Bamboo Fibers Paper Packaging FSC Certificated
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 1,915
- Age
- 3y ago
Newest
by launch date
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago

Regina Gentle Soft 45 Rolls of Toilet Tissue 3-Ply
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 2y ago

by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
109
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Regina90%
- UINCLU5%
- by Amazon3%
- PLENTY2%
Demand
Regina search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Regina search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- regina39K/yr
- regina kitchen roll33K/yr
- kitchen roll regina13K/yr
- regina kitchen rolls9K/yr
- regina xxl989/yr
- regina xxl kitchen roll158/yr
Reviews and returns
What reviews say buyers love and hate about Regina
We read the reviews and the return reasons for every product selling here.
“Small in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Regina questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









