How competitive is the Refreshers Sweets niche on Amazon United Kingdom?

10 brands and 73 sellers compete in Refreshers Sweets on Amazon United Kingdom. The top 5 Refreshers Sweets products take 47% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Refreshers Sweets?

Refreshers Sweets buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Ease Of Chewing/Swallowing, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Refreshers Sweets niche?

Refreshers Sweets sells for £7.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.61–£18.07. The average incumbent carries 334 reviews — the moat a new listing must climb.

Refreshers Sweets

prices mostly outside the sweet spot ($0.61–$18.07) — Refreshers Sweets doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Refreshers Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Refreshers Sweets is a £124K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Refreshers Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 10.0% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr20K

Search volume / yr-11.5%156K

Conversion rate10.0%

Avg price£7.98

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers10 · 73

Top-5 product click share47%

Open market8%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Refreshers Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barratt Refreshers Roll 48 Pack

Price: £16.93
Rating: 4.8/5
Reviews: 238
Age: 15y ago

Barratt Refreshers Fruity Flavour Fizzy Sweets (10 Pack)

Price: £5.55
Rating: 4.7/5
Reviews: 1,136
Age: 15y ago

Barratt Refreshers Fruity Flavour Fizzy Sweets (10 Pack)

Price: £5.76
Rating: 4.6/5
Reviews: 328
Age: 3y ago

50 Refreshers Chews Sweets 50 Pack Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £8.39
Rating: 4.4/5
Reviews: 122
Age: 2y ago

Refresher Chews x50 Pieces

Price: £6.64
Rating: 4.6/5
Reviews: 1,497
Age: 15y ago

Newest

by launch date

Refreshers Original Chew Bars | Classic Retro Sweets with Fizzy Sherbet-Filled Lemon Flavour | Nostalgic Candy Treat | Vegetarian-Friendly | Great for Sharing Gifting & Parties (15x)

Price: £5.83
Rating: 3.5/5
Reviews: 3
Age: 8mo ago

Swizzels Retro Classic Refreshers Lemon Chew Bars - Bulk Box Sweets x 18

Price: £5.56
Rating: 4.3/5
Reviews: 10
Age: 1y ago

Swizzels Retro Chew Bars Bulk Box Refreshers Strawberry x18

Price: £5.70
Rating: 5.0/5
Reviews: 12
Age: 1y ago

Swizzles Refreshers Sweets 500g - Mini Chew Bars with Fizzy Sherbet - Individually Wrapped Lemon Halal Sweets - Mini Refresher Bars for Sharing 500g

Price: £6.73
Rating: 4.8/5
Reviews: 45
Age: 1y ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge

Price: £8.31
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

Barratt34%
Swizzels33%
vapewaves9%
Berrymans8%
Strawberry Ledge6%
MyCandyShop3%
Open — no brand owns it (4 brands, 6%)

Refreshers Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR10.0%Products27Brands10Top 5 Brands92%OOS Rate2.3%Rating4.6★Reviews334Avg BSR#32

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Refreshers Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

refreshers sweets71K/yr -2.6%8.1% conv.
refreshers48K/yr -23.5%8.9% conv.
refreshers chew bars16K/yr -16.7%7.0% conv.
refresher sweets9K/yr -0.6%6.8% conv.
refresher bars6K/yr -16.1%10.2% conv.
refresher chews3K/yr -7.4%7.5% conv.
refresher3K/yr -8.7%7.4% conv.

What reviews say buyers love and hate about Refreshers Sweets

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Sweetness25%

“Love these sweets”

Value For Money18%

“Happy with value”

Taste-Overall16%

“Very tasty & great for snacking”

Advertised Vs Actual Product9%

“As described”

Flavor7%

“Plenty of flavour”

What buyers complain about

77% of reviews

Advertised Vs Actual Product14%

“it does not have sherbet. not fizzy at all no sherbet its terrible”

Ease Of Chewing/Swallowing11%

“the chews are not the same without the fizz”

Hard Feel10%

“they are hard”

Taste-Overall10%

“I was initially a bit disappointed with them - they don't really taste the same”

Value For Money8%

“I suppose they aren't any cheaper elsewhere”

Common Refreshers Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refreshers Sweets 47/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.