Skip to content

Refreshers Sweets

Fail

Prices span $0.61–$18.07, mostly outside the sweet spot, so Refreshers Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£124K/yr156K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
47%top-5 click share · 10 brands · 73 sellers

Flapen Score

Refreshers Sweets against its category

The dotted line is the Grocery average. Past it, Refreshers Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refreshers Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Refreshers Sweets 156K times last year and spent an estimated £124K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
10.0%
Market size, estimated
£124Ka year
Peak month
November2.0× the quietest month
Top search term
refreshers sweets71K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £0.61 to £18.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.98 that is £2K to £4K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£0.61–£18.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #32 within Confectionery. It carries 334 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
78%
Out of stock, average day
2.3%
Average rank
#32in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
334per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Refreshers Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

73

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

6%

  • Barratt34%
  • Swizzels33%
  • vapewaves9%
  • Berrymans8%
  • Strawberry Ledge6%
  • MyCandyShop3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Refreshers Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Refreshers Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refreshers sweets71K/yr
  • refreshers48K/yr
  • refreshers chew bars16K/yr
  • refresher sweets9K/yr
  • refresher bars6K/yr
  • refresher chews3K/yr
  • refresher3K/yr

Reviews and returns

What reviews say buyers love and hate about Refreshers Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%−0.10

it does not have sherbet. not fizzy at all no sherbet its terrible

Not the 50 count as advertised received 39 a little disappointing

Ease Of Chewing/Swallowing11%−0.04

the chews are not the same without the fizz

Random flavour chewy things

Hard Feel10%−0.05

they are hard

Disappointing and hard

Taste-Overall10%+0.93

I was initially a bit disappointed with them - they don't really taste the same

Tangy taste gives your mouth a fruitiest

Value For Money8%+1.43

I suppose they aren't any cheaper elsewhere

Not a good price at all

Only lost a star because I think they are expensive

Love

Sweetness25%+0.55

Love these sweets

Nice sweets for the kids

Sweet on time

Value For Money18%+1.43

Happy with value

Great value for money

Good value too

Taste-Overall16%+0.93

Very tasty & great for snacking

in good condition tasted great

Very Tasty

Advertised Vs Actual Product9%−0.10

As described

As expected

Exactly as expected

Flavor7%+0.32

Plenty of flavour

The green apple flavoured ones are the most sherberty

So glad I found this flavour

FAQ

Common Refreshers Sweets questions

Answered from the same tracked data.