reform uk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible86.4avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£28.98avg listing price — sweet spot $15–$100
Price range
Great£12.73–£39.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£176K£176K/yr · 105K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reform uk is a £176K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
reform uk market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £87K–£116K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Reformed69%
- Generic21%
- THE PROTEIN WORKS6%
- Beyond Happy4%
Demand
Weekly Amazon search volume, last 25 weeks — +83.5% search growth over the last 90 days.Top reform uk search terms
- reformed coffee34K/yr
- reform uk28K/yr
- reformed collagen coffee5K/yr
- reform9K/yr
- reform coffee4K/yr
Top reform uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Reformed£38.204.0★96 rev
Reformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Generic£39.043.8★39 rev
Protein Works | Collagen Protein Coffee - Gold Caramel Latte 475g
THE PROTEIN WORKS£17.444.0★118 rev
Reformed Collagen Matcha Powder I Hydrolysed Collagen (Marine) Ceremonial Grade Reduce Bloating Functional Mushrooms 21 Vitamins & Minerals I UK Made I 1 Month Supply
Reformed£37.474.4★176 rev
Make Britain Great Again Ski Hat Reform UK Pro Trump Hat Unisex Heavy Duty Beanie Hat with Embroidered Union Jack (UK Alpha One Size Navy Blue)
Beyond Happy£12.735.0★3 rev
Newest
by launch dateReformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Generic£39.0439 rev
Make Britain Great Again Ski Hat Reform UK Pro Trump Hat Unisex Heavy Duty Beanie Hat with Embroidered Union Jack (UK Alpha One Size Navy Blue)
Beyond Happy£12.733 rev
Reformed Collagen Matcha Powder I Hydrolysed Collagen (Marine) Ceremonial Grade Reduce Bloating Functional Mushrooms 21 Vitamins & Minerals I UK Made I 1 Month Supply
Reformed£37.47176 rev
Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Reformed£38.2096 rev
Protein Works | Collagen Protein Coffee - Gold Caramel Latte 475g
THE PROTEIN WORKS£17.44118 rev
Trending
90-day click momentumProtein Works | Collagen Protein Coffee - Gold Caramel Latte 475g
THE PROTEIN WORKS£17.444.0★
Reformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Generic£39.043.8★
Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply
Reformed£38.204.0★
Make Britain Great Again Ski Hat Reform UK Pro Trump Hat Unisex Heavy Duty Beanie Hat with Embroidered Union Jack (UK Alpha One Size Navy Blue)
Beyond Happy£12.735.0★
Reformed Collagen Matcha Powder I Hydrolysed Collagen (Marine) Ceremonial Grade Reduce Bloating Functional Mushrooms 21 Vitamins & Minerals I UK Made I 1 Month Supply
Reformed£37.474.4★
What buyers say about reform uk
What buyers praise and complain about, mined from review topics.What buyers love
“nice taste for a match flavours are also nice”
“Great product, great personal health investment - definitely recommended”
“The chocolate flavour is genuinely yummy”
“or good protein snack”
“It mixes smoothly”
“I love that Im getting a gentle caffeine boost alongside collagen”
“Energy Rich”
“It mixes smoothly”
“added wellness ingredients”
“Delicious and smells divine”
What buyers complain about
“tastes very synthetic”
“Expensive”
“Overall though its one protein works product that I cannot use due to how overwhelming the sweetness is”
“No scoop and the package states that's the measure so why not include one”
“The matcha is not strong enough for me”
“Id say its slightly bitter with a sweetener taste”
“My only small criticism is that I wish the nutritional values were a bit higher”
“I gave 3 starts purely for the misleading marketing - front of the package”
“The flavour felt a bit different to my usual coffee”
“the mixability is sometimes a bit of a challenge if you are just using a spoon in a mug”
Common questions
- Is reform uk profitable to sell on Amazon United Kingdom?
- The niche generates £176K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the reform uk niche?
- 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reform uk?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- What does it cost to enter the reform uk niche?
- Listings span £12.73–£39.04; the average listing price is £28.98 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.