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Reform Uk

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Reform Uk is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£176K/yr105K searches / yr
90-day growth
+83.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Reform Uk against its category

The dotted line is the Grocery average. Past it, Reform Uk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reform Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reform Uk 105K times last year and spent an estimated £176K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +83.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+83.5%
Conversion, latest week
5.8%
Market size, estimated
£176Ka year
Top search term
reformed coffee34K searches a year

02 · Price

A sale here is worth £28.98.

Listings sell for £28.98 on average, from £12.73 to £39.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £28.98 that is £7K to £14K a year per listing.

Average price
£28.98inside the $15 to $100 sweet spot
Price range
£12.73–£39.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Coffee. It carries 86 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Coffee
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Reform Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£106K£141K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Reformed69%
  • Generic21%
  • THE PROTEIN WORKS6%
  • Beyond Happy4%

Demand

Reform Uk search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Reform Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reformed coffee34K/yr
  • reform uk28K/yr
  • reformed collagen coffee5K/yr
  • reform9K/yr
  • reform coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Reform Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.29

tastes very synthetic

It tastes awful

Strange taste

Value For Money15%−0.18

Expensive

costs too much

Pricey,

Sweetness7%−0.03

Overall though its one protein works product that I cannot use due to how overwhelming the sweetness is

Too sweet

the sweety taste just not for me

Measurement/Reading Accuracy3%−0.05

No scoop and the package states that's the measure so why not include one

Strength3%−0.01

The matcha is not strong enough for me

Love

Taste-Overall30%−0.29

nice taste for a match flavours are also nice

Delicious taste

Great tasting coffee to

Quality-Overall9%+0.40

Great product, great personal health investment - definitely recommended

it seems well made

Amazing quality

Flavor8%+0.17

The chocolate flavour is genuinely yummy

Flavour - in my opinion this is really nice

The flavour is fairly mild

Nutritional Content7%+0.75

or good protein snack

its actually quite a nice change from the usual protein powders

The added protein is a nice bonus

Solubility6%+0.39

It mixes smoothly

Easy to mix and tastes good

It mixes well

FAQ

Common Reform Uk questions

Answered from the same tracked data.