How competitive is the Reeses Pieces niche on Amazon United Kingdom?

4 brands and 65 sellers compete in Reeses Pieces on Amazon United Kingdom. The top 5 Reeses Pieces products take 57% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Reeses Pieces?

Reeses Pieces buyers on Amazon United Kingdom complain most about Value For Money, Storage Temperature, Blend/Ratio, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Reeses Pieces niche?

Reeses Pieces sells for £12.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.59–£25.71. The average incumbent carries 770 reviews — the moat a new listing must climb.

Reeses Pieces

brand-locked demand (top 5 brands take 100% of clicks) — Reeses Pieces doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Reeses Pieces profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Reeses Pieces is a £22K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Reeses Pieces: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.3% over the last 90 days and 2.9% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K

Search volume / yr-31.3%63K

Conversion rate2.9%

Avg price£12.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 65

Top-5 product click share57%

Open market0%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Reeses Pieces products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10

Price: £15.82
Rating: 4.5/5
Reviews: 95
Age: 3y ago

Reeses Pieces Peanut Butter Theatre Box 113g .

Price: £4.86
Rating: 4.7/5
Reviews: 1,047
Age: 15y ago

Reeses Pieces Peanut Butter in a Crunchy Shell 185g

Price: £3.30
Rating: 5.0/5
Reviews: 2
Age: 2y ago

Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g

Price: £2.59
Rating: 4.5/5
Reviews: 165
Age: 1y ago

Peanut Butter Chocolate Gift Box by Dolci Di Lechlade

Price: £7.91
Rating: 4.5/5
Reviews: 3,295
Age: 8y ago

Newest

by launch date

American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade

Price: £16.15
Rating: 4.8/5
Reviews: 12
Age: 6mo ago

Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates

Price: £19.15
Rating: 4.5/5
Reviews: 630
Age: 8mo ago

Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)

Price: £13.84
Rating: 4.6/5
Reviews: 1,138
Age: 9mo ago

Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids

Price: £10.04
Rating: 4.4/5
Reviews: 116
Age: 10mo ago

Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates

Price: £9.98
Rating: 4.4/5
Reviews: 116
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Reese's76%
Dolci Di Lechlade11%
BENERRY9%
Betty Crocker3%

Reeses Pieces demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR2.9%Products20Brands4Top 5 Brands100%OOS Rate19.8%Rating4.5★Reviews770Avg BSR#491

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Top Reeses Pieces search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reeses pieces48K/yr -36.6%3.5% conv.
reece11K/yr -6.6%0.7% conv.
reeces pieces4K/yr -37.7%6.6% conv.

What reviews say buyers love and hate about Reeses Pieces

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall32%

“Love the taste its nice and creamy”

Quality-Overall15%

“That said, the product itself looked great, and customer service handled the issue very well and provided a refund, which I appreciated”

Gifting Purpose13%

“Gift”

Sweetness9%

“Great chocolate”

Crispiness5%

“Crunchy nutty scrumptiousness”

What buyers complain about

69% of reviews

Value For Money44%

“Too expensive”

Storage Temperature8%

“they came all slightly melted”

Blend/Ratio8%

“it was definitely infused with peanut butter”

Size-Overall6%

“The picture of the box makes it look a lot bigger than it really is”

Salt Content4%

“the pretzels are salty”

Common Reeses Pieces questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reeses Pieces 36/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -31.3% over the last 90 days.