reeses pieces
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good770.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.59–£25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 63K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses pieces is a £22K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
reeses pieces market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #491
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 50%
- Out of stock
- 19.8%
- Avg brand age
- 34 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Reese's76%
- Dolci Di Lechlade11%
- BENERRY9%
- Betty Crocker3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top reeses pieces search terms
- reeses pieces48K/yr
- reece11K/yr
- reeces pieces4K/yr
Top reeses pieces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10
Reese's£15.824.5★95 rev
Reeses Pieces Peanut Butter Theatre Box 113g .
Reese's£4.864.7★1,047 rev
Reeses Pieces Peanut Butter in a Crunchy Shell 185g
Reese's£3.305.0★2 rev
Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g
Reese's£2.594.5★165 rev
Peanut Butter Chocolate Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£7.914.5★3,295 rev
Newest
by launch date
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.1512 rev
Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
BENERRY£19.15630 rev
Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
Reese's£13.841,138 rev
Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids
BENERRY£10.04116 rev
Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates
BENERRY£9.98116 rev
Trending
90-day click momentumReeses Pieces Peanut Butter in a Crunchy Shell 185g
Reese's£3.305.0★
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.154.8★
REESES Pieces Peanut Butter Candy 1.5 Ounce (Pack of 18)
Reese's£23.044.7★
Reeses Peanut Butter Pieces More to Share 185g
Reese's£8.113.2★
Reeses Pieces Peanut Butter Theatre Box 113g .
Reese's£4.864.7★
What buyers say about reeses pieces
What buyers praise and complain about, mined from review topics.What buyers love
“Love the taste its nice and creamy”
“That said, the product itself looked great, and customer service handled the issue very well and provided a refund, which I appreciated”
“Gift”
“Great chocolate”
“Crunchy nutty scrumptiousness”
“full of flavour”
“Great price too”
“still hold a good texture with milk poured over”
“Peanut butter cups are great”
“Great variety and size of product”
What buyers complain about
“Too expensive”
“they came all slightly melted”
“it was definitely infused with peanut butter”
“The picture of the box makes it look a lot bigger than it really is”
“the pretzels are salty”
Common questions
- Is reeses pieces profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the reeses pieces niche?
- 4 brands and 65 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reeses pieces?
- Top complaints mined from reviews: Value For Money, Storage Temperature, Blend/Ratio. The return rate is 0.0%.
- When does demand for reeses pieces peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the reeses pieces niche?
- Listings span £2.59–£25.71; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.