Reeses Pieces
FailThe top 5 brands take 100% of clicks, so Reeses Pieces is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £22K/yr63K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 65 sellers
Flapen Score
Reeses Pieces against its category
The dotted line is the Grocery average. Past it, Reeses Pieces is stronger. Inside it, weaker.
Market
The Reeses Pieces market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reeses Pieces 63K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £22Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- reeses pieces48K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £2.59 to £25.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.29 that is £0 to £1K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £2.59–£25.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #491 within Jams, Honey & Spreads. It carries 770 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 80%
- Out of stock, average day
- 19.8%
- Average rank
- #491in Jams, Honey & Spreads
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 770per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Reeses Pieces products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10
- Price
- £15.82
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago

Reeses Pieces Peanut Butter Theatre Box 113g .
- Price
- £4.86
- Rating
- 4.7/5
- Reviews
- 1,047
- Age
- 15y ago

Reeses Pieces Peanut Butter in a Crunchy Shell 185g
- Price
- £3.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago

Peanut Butter Chocolate Gift Box by Dolci Di Lechlade
- Price
- £7.91
- Rating
- 4.5/5
- Reviews
- 3,295
- Age
- 8y ago
Trending
estimated 90-day click momentum
Reeses Pieces Peanut Butter in a Crunchy Shell 185g
- Price
- £3.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
- Price
- £16.15
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 6mo ago

REESES Pieces Peanut Butter Candy 1.5 Ounce (Pack of 18)
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 1,865
- Age
- 11y ago

Reeses Peanut Butter Pieces More to Share 185g
- Price
- £8.11
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 3y ago

Reeses Pieces Peanut Butter Theatre Box 113g .
- Price
- £4.86
- Rating
- 4.7/5
- Reviews
- 1,047
- Age
- 15y ago
Newest
by launch date
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
- Price
- £16.15
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 6mo ago

Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
- Price
- £19.15
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 8mo ago

Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 9mo ago

Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 10mo ago

Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- Reese's76%
- Dolci Di Lechlade11%
- BENERRY9%
- Betty Crocker3%
Demand
Reeses Pieces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Reeses Pieces search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reeses pieces48K/yr
- reece11K/yr
- reeces pieces4K/yr
Reviews and returns
What reviews say buyers love and hate about Reeses Pieces
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reeses Pieces questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









