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Reeses Pieces

Fail

The top 5 brands take 100% of clicks, so Reeses Pieces is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£22K/yr63K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
57%top-5 click share · 4 brands · 65 sellers

Flapen Score

Reeses Pieces against its category

The dotted line is the Grocery average. Past it, Reeses Pieces is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses Pieces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses Pieces 63K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
2.9%
Market size, estimated
£22Ka year
Peak month
December5.3× the quietest month
Top search term
reeses pieces48K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £2.59 to £25.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.29 that is £0 to £1K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£2.59–£25.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #491 within Jams, Honey & Spreads. It carries 770 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
80%
Out of stock, average day
19.8%
Average rank
#491in Jams, Honey & Spreads
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Reeses Pieces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£896£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Reese's76%
  • Dolci Di Lechlade11%
  • BENERRY9%
  • Betty Crocker3%

Demand

Reeses Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Reeses Pieces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reeses pieces48K/yr
  • reece11K/yr
  • reeces pieces4K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses Pieces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%−0.14

Too expensive

Bit pricey

it not being worth the price

Storage Temperature8%−0.02

they came all slightly melted

Blend/Ratio8%−0.05

it was definitely infused with peanut butter

Size-Overall6%−0.01

The picture of the box makes it look a lot bigger than it really is

cramped into the space

Salt Content4%+0.08

the pretzels are salty

Love

Taste-Overall32%+2.73

Love the taste its nice and creamy

Delicious treats

Super yummy

Quality-Overall15%−0.03

That said, the product itself looked great, and customer service handled the issue very well and provided a refund, which I appreciated

Nice variety

Good quality

Gifting Purpose13%+0.92

Gift

Perfect birthday gift

definitely worth gifting

Sweetness9%+0.60

Great chocolate

Nice mix of sweet

so sweet

Crispiness5%+0.35

Crunchy nutty scrumptiousness

Creamy peanut butter, smooth chocolate, and crunchy Oreo bits = elite combo

FAQ

Common Reeses Pieces questions

Answered from the same tracked data.