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27

reeses eggs

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 16Returns 100Price range 48Avg price 55Brand share 0Review moat 96Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible86.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.55

avg listing price — sweet spot $15–$100

Price range

Okay£7.83–£21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£0

£0/yr · 45K searches

Growth

Bad-96.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, reeses eggs is a £0/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

reeses eggs market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£25K–£31K
units × avg price
Conversion rate
0.0%
Avg BSR
#1,393
Page quality
0%
Prime
25%
Sponsored
0%
Out of stock
62.6%
Avg brand age
45 months
Avg seller age
165 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Reese's68%
  • SKYTE24%
  • Generic8%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -96.8% search growth over the last 90 days.
18K13KSpike '24Spike '25Holiday '25Spike '26AugJanFebMarAprMayJunJulNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 255.0×

Top reeses eggs search terms

  • reeses eggs8K/yr
  • reeses easter egg30K/yr
  • reese easter egg4K/yr
  • easter eggs reeses3K/yr
All search terms

Top reeses eggs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£030%£045%£060%£01101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about reeses eggs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“Tastes lovely and it's our favourite chocolate”

Value For Money21%

“they are a better price when purchased in larger quantities”

Quality-Overall8%

“Great quality”

Sweetness8%

“Great white chocolate”

Flavor7%

“Something New in flavour”

Baking4%

“Nice treat at Easter or whenever”

Locally Manufactured3%

“Quality chocolate from the USA”

What buyers complain about

Advertised Vs Actual Product25%

“Not what was promised”

Quality-Overall25%

“Not to standard expected”

Value For Money25%

“Outrageously expensive”

Salt Content13%

“maybe it will work if peanut butter was not too salty”

Common questions

Is reeses eggs profitable to sell on Amazon United Kingdom?
The niche generates £0/yr across 8 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.8%. Flapen's verdict: Skip it (27/100).
How competitive is the reeses eggs niche?
3 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reeses eggs?
Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.0%.
When does demand for reeses eggs peak?
Demand peaks in Mar–Apr; the busiest month runs 255.0× the quietest.
What does it cost to enter the reeses eggs niche?
Listings span £7.83–£21.61; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.