Skip to content

Reeses Eggs

Fail

Shoppers spend only $0 a year here, so Reeses Eggs is a Fail.

Flapen Score
27
27 / 100
Ranks 2,948 of 2,976 Grocery niches · −19 vs the category median of 46
Market size
£0/yr45K searches / yr
90-day growth
-96.8%search demand this quarter
Competition
81%top-5 click share · 3 brands · 13 sellers

Flapen Score

Reeses Eggs against its category

The dotted line is the Grocery average. Past it, Reeses Eggs is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses Eggs 45K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-96.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
April255.0× the quietest month
Top search term
reeses eggs8K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £7.83 to £21.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.55 that is £1K to £3K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£7.83–£21.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 62.6% of listings are out of stock. The average listing ranks #1,393 within Chocolate Candy. It carries 87 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
25%
Out of stock, average day
62.6%
Average rank
#1,393in Chocolate Candy
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Reeses Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Reese's68%
  • SKYTE24%
  • Generic8%

Demand

Reeses Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26AugJanFebMarAprMayJunJulNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 255.0×

Search terms

Top Reeses Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reeses eggs8K/yr
  • reeses easter egg30K/yr
  • reese easter egg4K/yr
  • easter eggs reeses3K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.23

Not what was promised

Not like the pictures at all

Quality-Overall25%−0.14

Not to standard expected

Value For Money25%+0.12

Outrageously expensive

Salt Content13%−0.11

maybe it will work if peanut butter was not too salty

Love

Taste-Overall44%+3.97

Tastes lovely and it's our favourite chocolate

Great taste

peanut butter 🥜 taste absolutely fantastic

Value For Money21%+0.12

they are a better price when purchased in larger quantities

Reasonable price

well worth the money

Quality-Overall8%−0.14

Great quality

Sweetness8%+0.61

Great white chocolate

Flavor7%−0.08

Something New in flavour

Tastes lovely and it's our favourite chocolate

FAQ

Common Reeses Eggs questions

Answered from the same tracked data.