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Reeses Chocolate Gift Set

Fail

The top 5 brands take 100% of clicks, so Reeses Chocolate Gift Set is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£122K/yr245K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
70%top-5 click share · 4 brands · 57 sellers

Flapen Score

Reeses Chocolate Gift Set against its category

The dotted line is the Grocery average. Past it, Reeses Chocolate Gift Set is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses Chocolate Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses Chocolate Gift Set 245K times last year and spent an estimated £122K. All 4 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.8%
Market size, estimated
£122Ka year
Peak month
December8.0× the quietest month
Top search term
reeses chocolate gift set121K searches a year

02 · Price

A sale here is worth £12.95.

Listings sell for £12.95 on average, from £2.59 to £23.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.95 that is £6K to £10K a year per listing.

Average price
£12.95under the $15 to $100 sweet spot
Price range
£2.59–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #254 within Jams, Honey & Spreads. It carries 808 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
74%
Out of stock, average day
31.8%
Average rank
#254in Jams, Honey & Spreads
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
808per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Reeses Chocolate Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • BENERRY44%
  • Dolci Di Lechlade31%
  • Reese's23%
  • Sweetie Bouquets2%
  • Open — no brand owns it (0%)

Demand

Reeses Chocolate Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Reeses Chocolate Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reeses chocolate gift set121K/yr
  • reeses pieces48K/yr
  • reece gift box29K/yr
  • reece11K/yr
  • reeses gift set8K/yr
  • reeses hamper5K/yr
  • reeces pieces4K/yr
  • reeses gift box4K/yr
  • reeses selection box7K/yr
  • reeses pieces gifts10K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses Chocolate Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money46%−0.17

Too expensive

Bit pricey

Not worth it

Size-Overall13%−0.06

The picture of the box makes it look a lot bigger than it really is

item is tiny very disappointing

cramped into the space

Blend/Ratio7%−0.04

it was definitely infused with peanut butter

Storage Temperature7%−0.01

they came all slightly melted

Salt Content4%+0.08

the pretzels are salty

Love

Taste-Overall28%+1.95

Love the taste its nice and creamy

Delicious treats

Super yummy

Gifting Purpose23%+1.57

Gift

Lovely birthday gift

definitely worth gifting

Quality-Overall10%+0.16

Nice variety

its improved massively compared to the pictures Ive seen on the reviews

Good quality

Sweetness9%+0.54

Great chocolate

Nice mix of sweet

so sweet

Value For Money7%−0.17

Great price too

Worth buying

Brilliant great value recommend

FAQ

Common Reeses Chocolate Gift Set questions

Answered from the same tracked data.