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Reeses Chocolate Gift Set

Fail

The top 5 brands take 100% of clicks, so Reeses Chocolate Gift Set is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£122K/yr245K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
70%top-5 click share · 4 brands · 57 sellers

Flapen Score

Reeses Chocolate Gift Set against its category

The dotted line is the Grocery average. Past it, Reeses Chocolate Gift Set is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses Chocolate Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses Chocolate Gift Set 245K times last year and spent an estimated £122K. All 4 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.8%
Market size, estimated
£122Ka year
Peak month
December8.0× the quietest month
Top search term
reeses chocolate gift set121K searches a year

02 · Price

A sale here is worth £12.95.

Listings sell for £12.95 on average, from £2.59 to £23.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.95 that is £6K to £10K a year per listing.

Average price
£12.95under the $15 to $100 sweet spot
Price range
£2.59–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #254 within Jams, Honey & Spreads. It carries 808 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
74%
Out of stock, average day
31.8%
Average rank
#254in Jams, Honey & Spreads
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
808per listing
Listings tracked
19

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Reeses Chocolate Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

57

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • BENERRY44%
  • Dolci Di Lechlade31%
  • Reese's23%
  • Sweetie Bouquets2%
  • Open — no brand owns it (0%)

Demand

Reeses Chocolate Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Reeses Chocolate Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reeses chocolate gift set121K/yr
  • reeses pieces48K/yr
  • reece gift box29K/yr
  • reece11K/yr
  • reeses gift set8K/yr
  • reeses hamper5K/yr
  • reeces pieces4K/yr
  • reeses gift box4K/yr
  • reeses selection box7K/yr
  • reeses pieces gifts10K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses Chocolate Gift Set

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
46%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Reeses Chocolate Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data