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Reeses Chocolate Gift Set

brand-locked demand (top 5 brands take 100% of clicks) — Reeses Chocolate Gift Set doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 28Growth 12Conversion 48Competition 26Returns 100Price range 39Avg price 58Brand share 0Review moat 67Quality gap 43
This niche Category average

Is Reeses Chocolate Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Reeses Chocolate Gift Set is a £122K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 37/100.

Reeses Chocolate Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 3.8% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr13K
Search volume / yr-25.2%245K
Conversion rate3.8%
Avg price£12.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 57
Top-5 product click share70%
Open market0%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement63%
New entrants (1y)8· 2 succeeded
Avg rating4.5★
Avg reviews808

Top Reeses Chocolate Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • BENERRY44%
  • Dolci Di Lechlade31%
  • Reese's23%
  • Sweetie Bouquets2%
  • Open — no brand owns it (0%)

Reeses Chocolate Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume245KCVR3.8%Products19Brands4Top 5 Brands100%OOS Rate31.8%Rating4.5★Reviews808Avg BSR#254
25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×

Top Reeses Chocolate Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reeses chocolate gift set121K/yr
  • reeses pieces48K/yr
  • reece gift box29K/yr
  • reece11K/yr
  • reeses gift set8K/yr
  • reeses hamper5K/yr
  • reeces pieces4K/yr
  • reeses gift box4K/yr
  • reeses selection box7K/yr
  • reeses pieces gifts10K/yr

What reviews say buyers love and hate about Reeses Chocolate Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall28%

Love the taste its nice and creamy

Gifting Purpose23%

Gift

Quality-Overall10%

Nice variety

Sweetness9%

Great chocolate

Value For Money7%

Great price too

What buyers complain about

76% of reviews
Value For Money46%

Too expensive

Size-Overall13%

The picture of the box makes it look a lot bigger than it really is

Blend/Ratio7%

it was definitely infused with peanut butter

Storage Temperature7%

they came all slightly melted

Salt Content4%

the pretzels are salty

Common Reeses Chocolate Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reeses Chocolate Gift Set 37/100 on Amazon United Kingdom — Skip it. The niche generates £122K/yr across 19 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Reeses Chocolate Gift Set on Amazon United Kingdom peaks in Feb–Nov–Dec, where the busiest month runs 8.0× the quietest.