reeses chocolate gift set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good807.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.59–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£122K£122K/yr · 245K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses chocolate gift set is a £122K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
reeses chocolate gift set market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £130K–£162K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 63%
- Out of stock
- 31.8%
- Avg brand age
- 29 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- BENERRY44%
- Dolci Di Lechlade31%
- Reese's23%
- Sweetie Bouquets2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×
Top reeses chocolate gift set search terms
- reeses chocolate gift set121K/yr
- reeses pieces48K/yr
- reece gift box29K/yr
- reece11K/yr
- reeses gift set8K/yr
- reeses hamper5K/yr
- reeces pieces4K/yr
- reeses gift box4K/yr
- reeses selection box7K/yr
- reeses pieces gifts10K/yr
Top reeses chocolate gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peanut Butter Chocolate Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£7.914.5★3,295 rev
Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
BENERRY£19.154.5★630 rev
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.154.8★12 rev
Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids
BENERRY£10.044.4★116 rev
Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates
BENERRY£9.984.4★116 rev
Newest
by launch date
American Peanut Butter Chocolate Hamper Letterbox Gift Box with Full Size Peanut Butter Cups & Chocolate Bars Gift for Women or Men
Sweetie Bouquets£14.123 rev
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.1512 rev
Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
BENERRY£19.15630 rev
Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
Reese's£13.841,138 rev
Luxury Chocolate Gift Box Peanut Butter Chocolate Treat Assortment Gift for Him or Her Thank You Hamper (Birthday Kids - Purple)
BENERRY£10.28116 rev
Trending
90-day click momentumLuxury Chocolate Gift Box Peanut Butter Chocolate Treat Assortment Gift for Him or Her Thank You Hamper (Birthday Kids - Purple)
BENERRY£10.284.4★
American Peanut Butter Chocolate Hamper Letterbox Gift Box with Full Size Peanut Butter Cups & Chocolate Bars Gift for Women or Men
Sweetie Bouquets£14.123.5★
Reeses Pieces Peanut Butter in a Crunchy Shell 185g
Reese's£3.305.0★
American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade
Dolci Di Lechlade£16.154.8★
Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
Reese's£13.844.6★
What buyers say about reeses chocolate gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Love the taste its nice and creamy”
“Gift”
“Nice variety”
“Great chocolate”
“Great price too”
“Crunchy nutty scrumptiousness”
“Peanut butter cups are great”
“Great variety and size of product”
“they are soft”
“full of flavour”
What buyers complain about
“Too expensive”
“The picture of the box makes it look a lot bigger than it really is”
“it was definitely infused with peanut butter”
“they came all slightly melted”
“the pretzels are salty”
Common questions
- Is reeses chocolate gift set profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 19 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the reeses chocolate gift set niche?
- 4 brands and 57 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reeses chocolate gift set?
- Top complaints mined from reviews: Value For Money, Size-Overall, Blend/Ratio. The return rate is 0.0%.
- When does demand for reeses chocolate gift set peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the reeses chocolate gift set niche?
- Listings span £2.59–£23.04; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.