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Reeses

Fail

The top 5 brands take 98% of clicks, so Reeses is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£250K/yr560K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
40%top-5 click share · 7 brands · 111 sellers

Flapen Score

Reeses against its category

The dotted line is the Grocery average. Past it, Reeses is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses 560K times last year and spent an estimated £250K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
5.0%
Market size, estimated
£250Ka year
Peak month
December4.2× the quietest month
Top search term
reeses272K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £0.93 to £24.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.91 that is £7K to £9K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£0.93–£24.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #525 within Chocolate Candy. It carries 812 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
91%
Out of stock, average day
17.3%
Average rank
#525in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
34

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Reeses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

111

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 85%

Open market

1%

  • Reese's68%
  • Reese's Puffs13%
  • BENERRY9%
  • Hershey's5%
  • Dolci Di Lechlade4%
  • Montezuma1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Reeses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Reeses search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reeses272K/yr
  • reeses chocolate115K/yr
  • reeces47K/yr
  • reese22K/yr
  • reeses peanut butter cups34K/yr
  • peanut butter chocolate20K/yr
  • peanut butter cups12K/yr
  • reeses peanut butter15K/yr
  • chocolate peanut butter8K/yr
  • reeses cups9K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“they did taste a little stale”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Reeses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data