Reeses
FailThe top 5 brands take 98% of clicks, so Reeses is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £250K/yr560K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 111 sellers
Flapen Score
Reeses against its category
The dotted line is the Grocery average. Past it, Reeses is stronger. Inside it, weaker.
Market
The Reeses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reeses 560K times last year and spent an estimated £250K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 560K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £250Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- reeses272K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £0.93 to £24.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.91 that is £7K to £9K a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £0.93–£24.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #525 within Chocolate Candy. It carries 812 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 91%
- Out of stock, average day
- 17.3%
- Average rank
- #525in Chocolate Candy
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 812per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Reeses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reeses Giant Peanut Butter Bar Milk Chocolate Coated Peanut Butter 208g Bar
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 2y ago

Reeses Cups Snack Sizes 297g
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 2y ago

Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago

Reeses Peanut Butter Cup American Candy Snack Size 5 pack 77g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 9y ago
Trending
estimated 90-day click momentum
Reeses Peanut Butter White 2 Cup 3pk 118g
- Price
- £2.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
- Price
- £19.72
- Rating
- 4.4/5
- Reviews
- 6,311
- Age
- 1y ago

Reeses Minis More to Share Pouch 185g
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 4y ago

Reeses Big Cup Caramel KS 79g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
Reeses Peanut Butter White 2 Cup 3pk 118g
- Price
- £2.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
- Price
- £19.15
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 8mo ago

Reeses Peanut Butter Cup White 4 Cup King Size 79g
- Price
- £1.42
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 8mo ago

Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
111
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 85%
Open market
1%
- Reese's68%
- Reese's Puffs13%
- BENERRY9%
- Hershey's5%
- Dolci Di Lechlade4%
- Montezuma1%
- Open — no brand owns it (1 brand, 1%)
Demand
Reeses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Reeses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reeses272K/yr
- reeses chocolate115K/yr
- reeces47K/yr
- reese22K/yr
- reeses peanut butter cups34K/yr
- peanut butter chocolate20K/yr
- peanut butter cups12K/yr
- reeses peanut butter15K/yr
- chocolate peanut butter8K/yr
- reeses cups9K/yr
Reviews and returns
What reviews say buyers love and hate about Reeses
We read the reviews and the return reasons for every product selling here.
“they did taste a little stale”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reeses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









