reeses
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good811.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£250K£250K/yr · 560K searches
Price range
Okay£0.93–£24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses is a £250K/yr Amazon United Kingdom market (560K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
reeses market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £356K–£446K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #525
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 29%
- Out of stock
- 17.3%
- Avg brand age
- 44 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
111
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
1%
- Reese's68%
- Reese's Puffs13%
- BENERRY9%
- Hershey's5%
- Dolci Di Lechlade4%
- Montezuma1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top reeses search terms
- reeses272K/yr
- reeses chocolate115K/yr
- reeces47K/yr
- reese22K/yr
- reeses peanut butter cups34K/yr
- peanut butter chocolate20K/yr
- peanut butter cups12K/yr
- reeses peanut butter15K/yr
- chocolate peanut butter8K/yr
- reeses cups9K/yr
Top reeses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reeses Giant Peanut Butter Bar Milk Chocolate Coated Peanut Butter 208g Bar
Reese's Puffs£2.634.6★198 rev
Reeses Cups Snack Sizes 297g
Reese's£3.754.6★72 rev
Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
Reese's£2.154.4★4 rev
Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g
Reese's£2.594.5★165 rev
Reeses Peanut Butter Cup American Candy Snack Size 5 pack 77g
Hershey's£1.204.5★122 rev
Newest
by launch date
Reeses Peanut Butter White 2 Cup 3pk 118g
Reese's£2.071 rev
Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
Reese's£2.154 rev
Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates
BENERRY£19.15630 rev
Reeses Peanut Butter Cup White 4 Cup King Size 79g
Reese's£1.4226 rev
Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)
Reese's£13.841,138 rev
Trending
90-day click momentumReeses Peanut Butter White 2 Cup 3pk 118g
Reese's£2.075.0★
Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g
Reese's£2.154.4★
Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
Reese's£19.724.4★
Reeses Minis More to Share Pouch 185g
Reese's£2.434.4★
Reeses Big Cup Caramel KS 79g
Reese's£1.564.6★
What buyers say about reeses
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Worth buying”
“Gift”
“Great chocolate”
“Nice variety”
“The ingredients work well together, with the creamy peanut butter, caramel, peanuts and milk chocolate creating a balanced flavour and a satisfying mix of textures”
“just the right size”
“Each cup brings a delicious buttery bite of happiness”
“as advertised”
“Crunchy nutty scrumptiousness”
What buyers complain about
“they did taste a little stale”
“Bit pricey”
“It takes forever to arrive the bar is quite small”
“More like a cheap strawberry sugar”
“I read some bad reviews”
“Arrived melted”
“More wax than chocolate, contains palm oil and Shea, not good”
“it was definitely infused with peanut butter”
“maybe it will work if peanut butter was not too salty”
“and the box stinks of it”
Common questions
- Is reeses profitable to sell on Amazon United Kingdom?
- The niche generates £250K/yr across 34 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the reeses niche?
- 7 brands and 111 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in reeses?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for reeses peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the reeses niche?
- Listings span £0.93–£24.76; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.