How competitive is the Reeses niche on Amazon United Kingdom?

7 brands and 111 sellers compete in Reeses on Amazon United Kingdom. The top 5 Reeses products take 40% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Reeses?

Reeses buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Reeses niche?

Reeses sells for £8.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.93–£24.76. The average incumbent carries 812 reviews — the moat a new listing must climb.

Reeses

brand-locked demand (top 5 brands take 98% of clicks) — Reeses doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Reeses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Reeses is a £250K/yr Amazon United Kingdom market (560K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Reeses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.1% over the last 90 days and 5.0% of searches end in a purchase.

£250K

revenue / yr

Units sold / yr50K

Search volume / yr-30.1%560K

Conversion rate5.0%

Avg price£8.91

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 111

Top-5 product click share40%

Open market2%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Top Reeses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Reeses Giant Peanut Butter Bar Milk Chocolate Coated Peanut Butter 208g Bar

Price: £2.63
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Reeses Cups Snack Sizes 297g

Price: £3.75
Rating: 4.6/5
Reviews: 72
Age: 2y ago

Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g

Price: £2.15
Rating: 4.4/5
Reviews: 4
Age: 6mo ago

Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g

Price: £2.59
Rating: 4.5/5
Reviews: 165
Age: 1y ago

Reeses Peanut Butter Cup American Candy Snack Size 5 pack 77g

Price: £1.20
Rating: 4.5/5
Reviews: 122
Age: 9y ago

Newest

by launch date

Reeses Peanut Butter White 2 Cup 3pk 118g

Price: £2.07
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g

Price: £2.15
Rating: 4.4/5
Reviews: 4
Age: 6mo ago

Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates

Price: £19.15
Rating: 4.5/5
Reviews: 630
Age: 8mo ago

Reeses Peanut Butter Cup White 4 Cup King Size 79g

Price: £1.42
Rating: 4.8/5
Reviews: 26
Age: 8mo ago

Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)

Price: £13.84
Rating: 4.6/5
Reviews: 1,138
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

111

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

Reese's68%
Reese's Puffs13%
BENERRY9%
Hershey's5%
Dolci Di Lechlade4%
Montezuma1%
Open — no brand owns it (1 brand, 1%)

Reeses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume560KCVR5.0%Products34Brands7Top 5 Brands98%OOS Rate17.3%Rating4.5★Reviews812Avg BSR#525

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Reeses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reeses272K/yr -27.8%5.6% conv.
reeses chocolate115K/yr -41.1%5.7% conv.
reeces47K/yr -29.8%10.0% conv.
reese22K/yr -6.3%3.8% conv.
reeses peanut butter cups34K/yr -29.7%4.6% conv.
peanut butter chocolate20K/yr -15.3%2.7% conv.
peanut butter cups12K/yr -16.4%2.4% conv.
reeses peanut butter15K/yr -37.7%5.5% conv.
chocolate peanut butter8K/yr -20.8%0.9% conv.
reeses cups9K/yr -8.1%4.8% conv.

What reviews say buyers love and hate about Reeses

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall40%

“Absolutely delicious”

Value For Money9%

“Worth buying”

Gifting Purpose8%

“Gift”

Sweetness7%

“Great chocolate”

Quality-Overall7%

“Nice variety”

What buyers complain about

73% of reviews

Taste-Overall15%

“they did taste a little stale”

Value For Money13%

“Bit pricey”

Size-Overall11%

“It takes forever to arrive the bar is quite small”

Sweetness10%

“More like a cheap strawberry sugar”

Quality-Overall7%

“I read some bad reviews”

Common Reeses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reeses 46/100 on Amazon United Kingdom — Skip it. The niche generates £250K/yr across 34 tracked products. 3 of 11 products launched in the last 360 days are still selling. Search demand moved -30.1% over the last 90 days.