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Reeses

Fail

The top 5 brands take 98% of clicks, so Reeses is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£250K/yr560K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
40%top-5 click share · 7 brands · 111 sellers

Flapen Score

Reeses against its category

The dotted line is the Grocery average. Past it, Reeses is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reeses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reeses 560K times last year and spent an estimated £250K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
5.0%
Market size, estimated
£250Ka year
Peak month
December4.2× the quietest month
Top search term
reeses272K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £0.93 to £24.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.91 that is £7K to £9K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£0.93–£24.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #525 within Chocolate Candy. It carries 812 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
91%
Out of stock, average day
17.3%
Average rank
#525in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
34

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Reeses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

111

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

1%

  • Reese's68%
  • Reese's Puffs13%
  • BENERRY9%
  • Hershey's5%
  • Dolci Di Lechlade4%
  • Montezuma1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Reeses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Reeses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reeses272K/yr
  • reeses chocolate115K/yr
  • reeces47K/yr
  • reese22K/yr
  • reeses peanut butter cups34K/yr
  • peanut butter chocolate20K/yr
  • peanut butter cups12K/yr
  • reeses peanut butter15K/yr
  • chocolate peanut butter8K/yr
  • reeses cups9K/yr

Reviews and returns

What reviews say buyers love and hate about Reeses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+2.71

they did taste a little stale

like all chocolate now it tastes horrible

Not like it use to taste

Value For Money13%+0.38

Bit pricey

Too expensive

it not being worth the price

Size-Overall11%−0.02

It takes forever to arrive the bar is quite small

The picture of the box makes it look a lot bigger than it really is

Small

Sweetness10%−0.10

More like a cheap strawberry sugar

very sweet

Not enough peanut butter and over sweet

Quality-Overall7%−0.04

I read some bad reviews

Garbage

Not very good

Love

Taste-Overall40%+2.71

Absolutely delicious

Delicious as expected

Delicious treats

Value For Money9%+0.38

Worth buying

Excellent value for money

Good value

Gifting Purpose8%+1.03

Gift

Lovely birthday gift

definitely worth gifting

Sweetness7%−0.10

Great chocolate

Nice mix of sweet

Very sweet

Quality-Overall7%−0.04

Nice variety

its improved massively compared to the pictures Ive seen on the reviews

Good quality

FAQ

Common Reeses questions

Answered from the same tracked data.