Reduced Shelf Life

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months

954K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

11.8%

Market size, estimated

£236Ka year

Peak month

November1.5× the quietest month

Top search term

reduced shelf life745K searches a year

Listings sell for £2.10 on average, from £0.16 to £12.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At £2.10 that is £1K to £2K a year per listing.

Average price

£2.10under the $15 to $100 sweet spot

Price range

£0.16–£12.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

500–750

Revenue per listing a year

£1K–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

1% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 149 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

1%

Prime listings

99%

Out of stock, average day

27.4%

Average rank

#5in Fresh & Chilled

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

149per listing

Listings tracked

164

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months