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Red Wine Case of 6

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -25.4% this quarter, so Red Wine Case of 6 is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£467K/yr206K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
52%top-5 click share · 10 brands · 22 sellers

Flapen Score

Red Wine Case of 6 against its category

The dotted line is the Grocery average. Past it, Red Wine Case of 6 is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wine Case of 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Wine Case of 6 206K times last year and spent an estimated £467K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
9.4%
Market size, estimated
£467Ka year
Peak month
December3.2× the quietest month
Top search term
red wine case of 6125K searches a year

02 · Price

A sale here is worth £24.09.

Listings sell for £24.09 on average, from £3.90 to £51.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.09 that is £12K to £18K a year per listing.

Average price
£24.09inside the $15 to $100 sweet spot
Price range
£3.90–£51.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #88 within Beer, Wine & Spirits. It carries 508 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#88in Beer, Wine & Spirits
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Red Wine Case of 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£93K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

4%

  • McGuigan60%
  • by Amazon19%
  • Hardys5%
  • Banrock Station5%
  • Blossom Hill4%
  • Bellevue Wines2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Red Wine Case of 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Red Wine Case of 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wine case of 6125K/yr
  • mcguigans black label red wine21K/yr
  • mcguigan wine18K/yr
  • mcguigan6K/yr
  • red wine case of 6 offers8K/yr
  • merlot red wine case of 67K/yr
  • shiraz red wine case of 65K/yr
  • malbec red wine case of 67K/yr
  • red wine case5K/yr
  • mcguigan red wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wine Case of 6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.06

Not the same taste

this tastes like turps

this is matched by a disappointing taste

Value For Money21%+0.71

cost

Overpriced for what it is

Not worth the money

Alcohol Content14%−0.11

Alcohol content now 8%

depth perhaps due to being watered down to 11% alcohol

unfortunately like loads of others the alcohol level has been reduced

Quality-Overall11%−0.07

Poor quality wine has no body to it

Didnt improve after decanting

Poor quality

Sweetness7%−0.07

not as fruity

Unpalatable, more alike to sweet vinegar

Love

Alcohol Flavor40%+3.02

Nice drink

Smooth, super easy to drink and the alcohol hits nice even for the percentage

Easy drink

Taste-Overall19%−0.06

Light taste & easy to pair with various types of food or on its own

Delicious

One of the nicest tasting Shiraz at this price point

Value For Money17%+0.71

Good value

Great Value Delivered

Good value for your money

Flavor9%+0.58

Nice flavor

Full bodied fruity flavour

I feel this is a cant go wrong wine, it's easy to drink and fruity

Blend/Ratio4%+0.43

Premium blend

FAQ

Common Red Wine Case of 6 questions

Answered from the same tracked data.