How competitive is the Red Wine Case of 6 niche on Amazon United Kingdom?

10 brands and 22 sellers compete in Red Wine Case of 6 on Amazon United Kingdom. The top 5 Red Wine Case of 6 products take 52% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Red Wine Case of 6?

Red Wine Case of 6 buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Alcohol Content, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Red Wine Case of 6 niche?

Red Wine Case of 6 sells for £24.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.90–£51.55. The average incumbent carries 508 reviews — the moat a new listing must climb.

Red Wine Case of 6

Red Wine Case of 6 shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Red Wine Case of 6 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Wine Case of 6 is a £467K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Red Wine Case of 6: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.4% over the last 90 days and 9.4% of searches end in a purchase.

£467K

revenue / yr

Units sold / yr25K

Search volume / yr-25.4%206K

Conversion rate9.4%

Avg price£24.09

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers10 · 22

Top-5 product click share52%

Open market7%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Red Wine Case of 6 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McGuigan Black Label Shiraz 75 cl (Case of 6) packaging may vary

Price: £25.71
Rating: 4.4/5
Reviews: 826
Age: 12y ago

McGuigan Black Label Red Wine 75cl (ABV % may vary)

Price: £4.60
Rating: 4.5/5
Reviews: 2,461
Age: 14y ago

McGuigan Black Label Cabernet Sauvignon Red Wine 75 cl (Case of 6) alcohol content may vary (12.5/13 Percent by Volume)

Price: £29.35
Rating: 4.4/5
Reviews: 230
Age: 8y ago

by Amazon South African Pinotage Red Wine 75cl Case of 6

Price: £30.54
Rating: 4.3/5
Reviews: 261
Age: 3y ago

McGuigan Reserve Shiraz 75 cl (Case of 6) - Packaging may vary

Price: £26.18
Rating: 4.4/5
Reviews: 433
Age: 8y ago

Newest

by launch date

McGuigan Black Label Red 1.5Ltr BIB

Price: £11.28
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Carmel Signature Black Cabernet Sauvignon | Full-Bodied Red Wine with Rich Blackcurrant Notes | Aged in French Oak Perfect for Pairing and Cellaring | 14% ABV

Price: £26.59
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines

Price: £47.70
Rating: 4.6/5
Reviews: 32
Age: 2y ago

Calvet Collection Bordeaux Gold Medal Tasting - Selection of 6 Bordeaux Gold Medal-winning Red Wines (6 x 0.75 l)

Price: £51.55
Rating: 4.3/5
Reviews: 721
Age: 2y ago

Hardys Stamp Shiraz 750ml

Price: £4.51
Rating: 4.2/5
Reviews: 79
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

McGuigan60%
by Amazon19%
Hardys5%
Banrock Station5%
Blossom Hill4%
Bellevue Wines2%
Open — no brand owns it (4 brands, 4%)

Red Wine Case of 6 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR9.4%Products25Brands10Top 5 Brands93%OOS Rate1.4%Rating4.4★Reviews508Avg BSR#88

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Red Wine Case of 6 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red wine case of 6125K/yr -24.1%5.4% conv.
mcguigans black label red wine21K/yr -33.0%8.2% conv.
mcguigan wine18K/yr -36.2%6.7% conv.
mcguigan6K/yr -25.1%6.3% conv.
red wine case of 6 offers8K/yr -20.8%5.0% conv.
merlot red wine case of 67K/yr -17.0%4.8% conv.
shiraz red wine case of 65K/yr +2.3%7.5% conv.
malbec red wine case of 67K/yr -36.5%6.3% conv.
red wine case5K/yr -3.0%2.4% conv.
mcguigan red wine4K/yr -23.2%8.6% conv.

What reviews say buyers love and hate about Red Wine Case of 6

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Alcohol Flavor40%

“Nice drink”

Taste-Overall19%

“Light taste & easy to pair with various types of food or on its own”

Value For Money17%

“Good value”

Flavor9%

“Nice flavor”

Blend/Ratio4%

“Premium blend”

What buyers complain about

99% of reviews

Taste-Overall28%

“Not the same taste”

Value For Money21%

“cost”

Alcohol Content14%

“Alcohol content now 8%”

Quality-Overall11%

“Poor quality wine has no body to it”

Sweetness7%

“not as fruity”

Common Red Wine Case of 6 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Wine Case of 6 57/100 on Amazon United Kingdom — Worth a look. The niche generates £467K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.