Is red wine case of 6 profitable to sell on Amazon United Kingdom?

The niche generates £467K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the red wine case of 6 niche?

10 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in red wine case of 6?

Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.2%.

When does demand for red wine case of 6 peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the red wine case of 6 niche?

Listings span £3.90–£51.55; the average listing price is £24.09 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.

red wine case of 6

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.09

avg listing price — sweet spot $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Great£3.90–£51.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good508.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£467K

£467K/yr · 206K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, red wine case of 6 is a £467K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

red wine case of 6 market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £482K–£602K; units × avg price
Conversion rate: 9.4%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 1.4%
Avg brand age: 80 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

McGuigan60%
by Amazon19%
Hardys5%
Banrock Station5%
Blossom Hill4%
Bellevue Wines2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top red wine case of 6 search terms

red wine case of 6125K/yr -24.1%5.4% conv.
mcguigans black label red wine21K/yr -33.0%8.2% conv.
mcguigan wine18K/yr -36.2%6.7% conv.
mcguigan6K/yr -25.1%6.3% conv.
red wine case of 6 offers8K/yr -20.8%5.0% conv.
merlot red wine case of 67K/yr -17.0%4.8% conv.
shiraz red wine case of 65K/yr +2.3%7.5% conv.
malbec red wine case of 67K/yr -36.5%6.3% conv.
red wine case5K/yr -3.0%2.4% conv.
mcguigan red wine4K/yr -23.2%8.6% conv.

All search terms

Top red wine case of 6 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McGuigan Black Label Shiraz 75 cl (Case of 6) packaging may vary

McGuigan£25.714.4★826 rev

McGuigan Black Label Red Wine 75cl (ABV % may vary)

McGuigan£4.604.5★2,461 rev

McGuigan Black Label Cabernet Sauvignon Red Wine 75 cl (Case of 6) alcohol content may vary (12.5/13 Percent by Volume)

McGuigan£29.354.4★230 rev

by Amazon South African Pinotage Red Wine 75cl Case of 6

by Amazon£30.544.3★261 rev

McGuigan Reserve Shiraz 75 cl (Case of 6) - Packaging may vary

McGuigan£26.184.4★433 rev

Newest

by launch date

McGuigan Black Label Red 1.5Ltr BIB

McGuigan£11.280 rev

8mo ago

Carmel Signature Black Cabernet Sauvignon | Full-Bodied Red Wine with Rich Blackcurrant Notes | Aged in French Oak Perfect for Pairing and Cellaring | 14% ABV

Carmel£26.590 rev

1y ago

Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines

Bellevue Wines£47.7032 rev

2y ago

Calvet Collection Bordeaux Gold Medal Tasting - Selection of 6 Bordeaux Gold Medal-winning Red Wines (6 x 0.75 l)

Calvet£51.55721 rev

2y ago

Hardys Stamp Shiraz 750ml

Hardys£4.5179 rev

3y ago

What buyers say about red wine case of 6

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor40%

“Nice drink”

Taste-Overall19%

“Light taste & easy to pair with various types of food or on its own”

Value For Money17%

“Good value”

Flavor9%

“Nice flavor”

Blend/Ratio4%

“Premium blend”

Ease Of Use3%

“smooth and easy”

Quality-Overall3%

“Excellent value for the quality”

Color2%

“I like big reds”

Sweetness2%

“On the sweet side”

What buyers complain about

Taste-Overall28%

“Not the same taste”

Value For Money21%

“cost”

Alcohol Content14%

“Alcohol content now 8%”

Quality-Overall11%

“Poor quality wine has no body to it”

Sweetness7%

“not as fruity”

Advertised Vs Actual Product7%

“This is not as described”

Bitter4%

“Very bitter, like bad grapefruit”

Flavor4%

“lacking any depth of flavour”

Sour2%

“sour”