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Red Wine Box

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -7.5% this quarter, so Red Wine Box is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£152K/yr65K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
60%top-5 click share · 12 brands · 37 sellers

Flapen Score

Red Wine Box against its category

The dotted line is the Grocery average. Past it, Red Wine Box is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wine Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Wine Box 65K times last year and spent an estimated £152K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
12.7%
Market size, estimated
£152Ka year
Peak month
December8.7× the quietest month
Top search term
red wine box40K searches a year

02 · Price

A sale here is worth £18.36.

Listings sell for £18.36 on average, from £11.30 to £35.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.36 that is £5K to £9K a year per listing.

Average price
£18.36inside the $15 to $100 sweet spot
Price range
£11.30–£35.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #407 within Beer, Wine & Spirits. It carries 201 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#407in Beer, Wine & Spirits
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
73 months

Products

Top Red Wine Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • by Amazon31%
  • Morrisons22%
  • Jam Shed11%
  • 19 Crimes10%
  • NICE9%
  • Banrock Station7%
  • Open — no brand owns it (6 brands, 11%)

Demand

Red Wine Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Red Wine Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wine box40K/yr
  • boxed red wine12K/yr
  • box red wine5K/yr
  • red wine boxes 3 litre4K/yr
  • box of red wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wine Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.15

this is matched by a disappointing taste

tastes like a shoe

tasted off

Quality-Overall12%−0.14

Poor quality wine has no body to it

not as good as previously

Poor quality

Value For Money6%+0.70

Not worth the money

While this is a overpriced the box IS more convenienr for collection/disposal

Leak-Proof6%

However I found I managed to spill a lot on the carpet when I first tried to squirt it out

its the wine thats been leaking

Alcohol Content5%−0.05

Alcohol volume

Alcoholic content

Love

Alcohol Flavor26%+3.05

Nice drink

Very drinkable

It has a smooth, easy-drinking style

Value For Money21%+0.70

Good value

Worth the money

Great Value

Taste-Overall18%−0.15

This is a great tasting wine and superb value

Great taste

great for a dinner party, alfresco eating, just having a few friends around or goes down really well at a BBQ and all those juicy steaks

Flavor8%+0.75

The flavour profile is spot on to me

Nice flavor

fruity flavour that makes it easy to enjoy

Freshness5%+0.24

Delicious and refreshing

It stays fresh for weeks once opened

it stayed fresh

FAQ

Common Red Wine Box questions

Answered from the same tracked data.