red wine box
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great201.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.36avg listing price — sweet spot $15–$100
Price range
Great£11.30–£35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£152K£152K/yr · 65K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red wine box is a £152K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
red wine box market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £147K–£184K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 2.6%
- Avg brand age
- 73 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
11%
- by Amazon31%
- Morrisons22%
- Jam Shed11%
- 19 Crimes10%
- NICE9%
- Banrock Station7%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.7×
Top red wine box search terms
- red wine box40K/yr
- boxed red wine12K/yr
- box red wine5K/yr
- red wine boxes 3 litre4K/yr
- box of red wine4K/yr
Top red wine box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Australian Shiraz Red Wine 3L Bag in a Box
by Amazon£20.264.1★124 rev
Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth
Jam Shed£11.304.5★385 rev
by Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
by Amazon£14.853.5★19 rev
19 Crimes Red Wine Box from South Eastern Australia 1500ml (alcohol content and Packaging may vary)
19 Crimes£12.094.6★699 rev
Nice Malbec 12.5% ABV Argentinian Boxed Red Wine 1 x 2.25 Litre Box
NICE£17.943.7★102 rev
Newest
by launch dateby Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
by Amazon£14.8519 rev
by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
by Amazon£15.1145 rev
Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV
Laithwaites Wine£35.01197 rev
Faustino Tempranillo Red Wine Box 13% ABV 1.5L | Smooth Vibrant | Spain
Faustino£11.9719 rev
Instinto Forte Red Wine/Vinho Tinto 5L Bag-in-Box (14% ABV)
ValueAccess£32.3889 rev
Trending
90-day click momentumby Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
by Amazon£14.853.5★
by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
by Amazon£15.113.0★
Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV
Laithwaites Wine£35.014.7★
McGuigan Black Label Shiraz 75 cl (Case of 6) packaging may vary
McGuigan£25.714.4★
MORRISONS Shiraz 2.25L ABV 10.50%
Morrisons£15.564.2★
What buyers say about red wine box
What buyers praise and complain about, mined from review topics.What buyers love
“Nice drink”
“Good value”
“This is a great tasting wine and superb value”
“The flavour profile is spot on to me”
“Delicious and refreshing”
“The quality of the wine is surprisingly good for an own brand box”
“easy to use as you'd expect”
“Good value red”
“It lasted me ages”
“easy drinking experience that avoids being overly sweet”
What buyers complain about
“this is matched by a disappointing taste”
“Poor quality wine has no body to it”
“Not worth the money”
“However I found I managed to spill a lot on the carpet when I first tried to squirt it out”
“Alcohol volume”
“not as sweet”
“Tastes like somewhat acidic vaguely strawberry scented water”
“followed instructions and the clips would not fold in”
“the wine is hard to get out of the tap a very slow trickle”
“Like a weird artificially sweet Ribena jam drink”
Common questions
- Is red wine box profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the red wine box niche?
- 12 brands and 37 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in red wine box?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for red wine box peak?
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the red wine box niche?
- Listings span £11.30–£35.01; the average listing price is £18.36 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.