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Red White and Blue Sprinkles

Fail

Shoppers spend only $2K a year here, so Red White and Blue Sprinkles is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£2K/yr4K searches / yr
90-day growth
+278.8%search demand this quarter
Competition
72%top-5 click share · 6 brands · 5 sellers

Flapen Score

Red White and Blue Sprinkles against its category

The dotted line is the Grocery average. Past it, Red White and Blue Sprinkles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Blue Sprinkles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red White and Blue Sprinkles 4K times last year and spent an estimated £2K. The top 5 brands take 98% of clicks. Demand peaks in May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +278.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+278.8%
Conversion, latest week
10.1%
Market size, estimated
£2Ka year
Peak month
May20.0× the quietest month
Top search term
red white and blue sprinkles3K searches a year

02 · Price

A sale here is worth £4.07.

Listings sell for £4.07 on average, from £3.02 to £7.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £4.07 that is £0 to £407 a year per listing.

Average price
£4.07under the $15 to $100 sweet spot
Price range
£3.02–£7.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£407
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #92 within Baking Supplies. It carries 229 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
3.5%
Average rank
#92in Baking Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red White and Blue Sprinkles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£158£316£474£632101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

5

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Calum's Mixes51%
  • SPRINKLY36%
  • Honeyberry6%
  • Sprinkletti5%
  • simply topps2%
  • Open — no brand owns it (1 brand, 0%)

Demand

Red White and Blue Sprinkles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 20.0×

Search terms

Top Red White and Blue Sprinkles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red white and blue sprinkles3K/yr
  • red white blue sprinkles903/yr
  • red white and blue sprinkles cake decorations161/yr

Reviews and returns

What reviews say buyers love and hate about Red White and Blue Sprinkles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color100%−0.37

Turned my red, white and blue batter into the Grinch

Love

Color50%−0.37

Great colours just what I wanted good buy

Gifting Purpose50%+4.90

Great for decorating

FAQ

Common Red White and Blue Sprinkles questions

Answered from the same tracked data.