How competitive is the Red Vines niche on Amazon United Kingdom?

12 brands and 56 sellers compete in Red Vines on Amazon United Kingdom. The top 5 Red Vines products take 62% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Red Vines?

Red Vines buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Red Vines niche?

Red Vines sells for £11.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£26.86. The average incumbent carries 1,436 reviews — the moat a new listing must climb.

Red Vines

soft demand (-5.3% this quarter) — Red Vines doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Red Vines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Vines is a £97K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Red Vines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 5.9% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr8K

Search volume / yr-5.3%149K

Conversion rate5.9%

Avg price£11.14

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 56

Top-5 product click share62%

Open market17%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 23 products

Top Red Vines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Red Vines Original Red Twists Candy 141g

Price: £5.31
Rating: 4.2/5
Reviews: 2,939
Age: 15y ago

Red Vines Licorice Soft SND Chewy Twists Jar - 1.6kg

Price: £16.47
Rating: 4.0/5
Reviews: 446
Age: 5y ago

Red Vines Original Red Licorice Twists 1.58 kg

Price: £16.01
Rating: 4.3/5
Reviews: 20,675
Age: 9y ago

Darrell Strawberry Licorice 7 oz

Price: £9.61
Rating: 4.4/5
Reviews: 1,019
Age: 13y ago

Red Vines Sugar Free Strawberry Licorice Twists 141 g

Price: £6.95
Rating: 4.0/5
Reviews: 1,904
Age: 13y ago

Newest

by launch date

Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)

Price: £11.53
Rating: 2.4/5
Reviews: 4
Age: 4mo ago

BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg

Price: £8.31
Rating: 4.4/5
Reviews: 12
Age: 6mo ago

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3

Price: £14.10
Rating: 4.5/5
Reviews: 10
Age: 11mo ago

Original Red Licorice Twists Soft & Chewy Candy Ropes Classic Strawberry Flavour (350g)

Price: £12.61
Rating: 2.8/5
Reviews: 41
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

62%

Top 20: 97%

Open market

14%

Red Vines36%
Darrell Lea17%
Red Vine17%
Generic7%
Halva6%
AHG Investment4%
Open — no brand owns it (6 brands, 14%)

Red Vines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR5.9%Products23Brands12Top 5 Brands83%OOS Rate9.7%Rating4.1★Reviews1,436Avg BSR#20

No pronounced peak months · busiest ÷ quietest = 2.5×

Top Red Vines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red vines38K/yr +7.9%8.0% conv.
red liquorice39K/yr -9.7%2.0% conv.
strawberry liquorice27K/yr -12.9%2.8% conv.
red licorice12K/yr +7.6%1.8% conv.
red liquorice sticks10K/yr -21.1%1.8% conv.
red vines sweets8K/yr -1.8%2.6% conv.
darrell lea liquorice5K/yr -12.3%3.9% conv.
darrell lea3K/yr -7.2%2.8% conv.
red vines liquorice3K/yr -11.7%1.6% conv.
australian liquorice3K/yr -11.3%1.3% conv.

What reviews say buyers love and hate about Red Vines

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall40%

“not cheap in taste”

Value For Money14%

“Value for money”

Flavor11%

“Great flavour”

Sweetness8%

“Lovely and sweet”

Quality-Overall5%

“Great product”

What buyers complain about

76% of reviews

Taste-Overall37%

“Not tasty”

Flavor10%

“No flavour”

Value For Money8%

“Quite expensive”

Hard Feel5%

“Not as soft as I expected”

Quality-Overall4%

“Given the reviews it appears the product has fluctuating quality”

Red Vines return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Red Vines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Vines 49/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.