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Red Vines

Fail

Demand is soft, at -5.3% this quarter, so Red Vines is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£97K/yr149K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 56 sellers

Flapen Score

Red Vines against its category

The dotted line is the Grocery average. Past it, Red Vines is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Vines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Vines 149K times last year and spent an estimated £97K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
5.9%
Market size, estimated
£97Ka year
Peak month
June2.5× the quietest month
Top search term
red vines38K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £1.15 to £26.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.14 that is £1K to £3K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£1.15–£26.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #20 within Confectionery. It carries 1,436 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
65%
Out of stock, average day
9.7%
Average rank
#20in Confectionery
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,436per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Red Vines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

56

Est. top-5 brand share

83%

Top 20: 98%

Est. top-5 click share

62%

Top 20: 97%

Open market

14%

  • Red Vines36%
  • Darrell Lea17%
  • Red Vine17%
  • Generic7%
  • Halva6%
  • AHG Investment4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Red Vines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top Red Vines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red vines38K/yr
  • red liquorice39K/yr
  • strawberry liquorice27K/yr
  • red licorice12K/yr
  • red liquorice sticks10K/yr
  • red vines sweets8K/yr
  • darrell lea liquorice5K/yr
  • darrell lea3K/yr
  • red vines liquorice3K/yr
  • australian liquorice3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Vines

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
37%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Vines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data