red vines
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,435.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.15–£26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£97K£97K/yr · 149K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red vines is a £97K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
red vines market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 26%
- Out of stock
- 9.7%
- Avg brand age
- 52 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
56
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
62%
Top 20: 97%
Open market
14%
- Red Vines36%
- Darrell Lea17%
- Red Vine17%
- Generic7%
- Halva6%
- AHG Investment4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.5×
Top red vines search terms
- red vines38K/yr
- red liquorice39K/yr
- strawberry liquorice27K/yr
- red licorice12K/yr
- red liquorice sticks10K/yr
- red vines sweets8K/yr
- darrell lea liquorice5K/yr
- darrell lea3K/yr
- red vines liquorice3K/yr
- australian liquorice3K/yr
Top red vines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Vines Original Red Twists Candy 141g
Red Vines£5.314.2★2,939 rev
Red Vines Licorice Soft SND Chewy Twists Jar - 1.6kg
Red Vine£16.474.0★446 rev
Red Vines Original Red Licorice Twists 1.58 kg
Red Vines£16.014.3★20,675 rev
Darrell Strawberry Licorice 7 oz
Darrell Lea£9.614.4★1,019 rev
Red Vines Sugar Free Strawberry Licorice Twists 141 g
Red Vines£6.954.0★1,904 rev
Newest
by launch date
Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)
Generic£11.534 rev
BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg
Bargain Gateway£8.3112 rev
by Amazon Liquorice 250g
by Amazon£1.15331 rev
Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3
Broadway candy£14.1010 rev
Original Red Licorice Twists Soft & Chewy Candy Ropes Classic Strawberry Flavour (350g)
Generic£12.6141 rev
Trending
90-day click momentumOriginal Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)
Generic£11.532.4★
Flyers Strawberry Liquorice Sticks Carton - 60 Sticks | Sweet Strawberry Flavoured Sweets | Large Bulk Pack for Sharing & Events
STOCKLEY'S SINCE 1918£8.814.4★
Red Vines Original Red Twists Candy 141g
Red Vines£5.314.2★
Flyers - Giant Cherry Liquorice Sticks 40 Count Carton
STOCKLEY'S SINCE 1918£7.864.4★
Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3
Broadway candy£14.104.5★
What buyers say about red vines
What buyers praise and complain about, mined from review topics.What buyers love
“not cheap in taste”
“Value for money”
“Great flavour”
“Lovely and sweet”
“Great product”
“it has that satisfying chew without being tough”
“Excellent liquorice”
“Present for friend”
“texture”
“As expected”
What buyers complain about
“Not tasty”
“No flavour”
“Quite expensive”
“Not as soft as I expected”
“Given the reviews it appears the product has fluctuating quality”
“large bags”
“chewy not the soft stuff”
“Do not buy this sweet”
“Rotten”
“very dry”
Top return reasons
Common questions
- Is red vines profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the red vines niche?
- 12 brands and 56 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in red vines?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for red vines peak?
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- What does it cost to enter the red vines niche?
- Listings span £1.15–£26.86; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 1,436 reviews — the moat a new listing must climb.