Red Vines
FailDemand is soft, at -5.3% this quarter, so Red Vines is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £97K/yr149K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 56 sellers
Flapen Score
Red Vines against its category
The dotted line is the Grocery average. Past it, Red Vines is stronger. Inside it, weaker.
Market
The Red Vines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Vines 149K times last year and spent an estimated £97K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £97Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- red vines38K searches a year
02 · Price
A sale here is worth £11.14.
Listings sell for £11.14 on average, from £1.15 to £26.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.14 that is £1K to £3K a year per listing.
- Average price
- £11.14under the $15 to $100 sweet spot
- Price range
- £1.15–£26.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #20 within Confectionery. It carries 1,436 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 65%
- Out of stock, average day
- 9.7%
- Average rank
- #20in Confectionery
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,436per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Red Vines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Red Vines Original Red Twists Candy 141g
- Price
- £5.31
- Rating
- 4.2/5
- Reviews
- 2,939
- Age
- 15y ago

Red Vines Licorice Soft SND Chewy Twists Jar - 1.6kg
- Price
- £16.47
- Rating
- 4.0/5
- Reviews
- 446
- Age
- 5y ago

Red Vines Original Red Licorice Twists 1.58 kg
- Price
- £16.01
- Rating
- 4.3/5
- Reviews
- 20,675
- Age
- 9y ago

Darrell Strawberry Licorice 7 oz
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 1,019
- Age
- 13y ago

Red Vines Sugar Free Strawberry Licorice Twists 141 g
- Price
- £6.95
- Rating
- 4.0/5
- Reviews
- 1,904
- Age
- 13y ago
Trending
90-day click momentum
Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)
- Price
- £11.53
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 4mo ago

Flyers Strawberry Liquorice Sticks Carton - 60 Sticks | Sweet Strawberry Flavoured Sweets | Large Bulk Pack for Sharing & Events
- Price
- £8.81
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 15y ago

Red Vines Original Red Twists Candy 141g
- Price
- £5.31
- Rating
- 4.2/5
- Reviews
- 2,939
- Age
- 15y ago

Flyers - Giant Cherry Liquorice Sticks 40 Count Carton
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)
- Price
- £11.53
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 4mo ago

BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 11mo ago

Original Red Licorice Twists Soft & Chewy Candy Ropes Classic Strawberry Flavour (350g)
- Price
- £12.61
- Rating
- 2.8/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
56
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
62%
Top 20: 97%
Open market
14%
- Red Vines36%
- Darrell Lea17%
- Red Vine17%
- Generic7%
- Halva6%
- AHG Investment4%
- Open — no brand owns it (6 brands, 14%)
Demand
Red Vines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.5×
Search terms
Top Red Vines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red vines38K/yr
- red liquorice39K/yr
- strawberry liquorice27K/yr
- red licorice12K/yr
- red liquorice sticks10K/yr
- red vines sweets8K/yr
- darrell lea liquorice5K/yr
- darrell lea3K/yr
- red vines liquorice3K/yr
- australian liquorice3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Vines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not tasty
Taste has changed
Didnt like the taste
No flavour
Not liquorice flavoured enough
the flavour is just wrong
Quite expensive
Waste of money
Expensive
Not as soft as I expected
Too hard
A little on the hard side
Given the reviews it appears the product has fluctuating quality
poor quality
Substandard
Love
not cheap in taste
Excellent taste
its tasty, plus its the perfect amount of chewy where it doesnt disappear instantly
Value for money
Excellent price
Great value
Great flavour
it's quite nice lovely fruity flavours
if you like a strong licorice its pretty good quality flavour
Lovely and sweet
Loved these, just as tasty as the regular sugar ones
I've been impressed by Amazons other sweets
Great product
Excellent quality, would recommend
Not too bad
Return
0.0% Return rate 100% Fixable by listing
large bags
They are bigger than the ones I buy locally
The pieces are bite-size
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Vines questions
Answered from the same tracked data.









