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Red Vines

Fail

Demand is soft, at -5.3% this quarter, so Red Vines is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£97K/yr149K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 56 sellers

Flapen Score

Red Vines against its category

The dotted line is the Grocery average. Past it, Red Vines is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Vines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Vines 149K times last year and spent an estimated £97K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
5.9%
Market size, estimated
£97Ka year
Peak month
June2.5× the quietest month
Top search term
red vines38K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £1.15 to £26.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.14 that is £1K to £3K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£1.15–£26.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #20 within Confectionery. It carries 1,436 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
65%
Out of stock, average day
9.7%
Average rank
#20in Confectionery
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,436per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Red Vines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

56

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

62%

Top 20: 97%

Open market

14%

  • Red Vines36%
  • Darrell Lea17%
  • Red Vine17%
  • Generic7%
  • Halva6%
  • AHG Investment4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Red Vines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top Red Vines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red vines38K/yr
  • red liquorice39K/yr
  • strawberry liquorice27K/yr
  • red licorice12K/yr
  • red liquorice sticks10K/yr
  • red vines sweets8K/yr
  • darrell lea liquorice5K/yr
  • darrell lea3K/yr
  • red vines liquorice3K/yr
  • australian liquorice3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Vines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall37%

Not tasty

Taste has changed

Didnt like the taste

Flavor10%−0.11

No flavour

Not liquorice flavoured enough

the flavour is just wrong

Value For Money8%+1.00

Quite expensive

Waste of money

Expensive

Hard Feel5%−0.06

Not as soft as I expected

Too hard

A little on the hard side

Quality-Overall4%−0.04

Given the reviews it appears the product has fluctuating quality

poor quality

Substandard

Love

Taste-Overall40%

not cheap in taste

Excellent taste

its tasty, plus its the perfect amount of chewy where it doesnt disappear instantly

Value For Money14%+1.00

Value for money

Excellent price

Great value

Flavor11%−0.11

Great flavour

it's quite nice lovely fruity flavours

if you like a strong licorice its pretty good quality flavour

Sweetness8%+0.20

Lovely and sweet

Loved these, just as tasty as the regular sugar ones

I've been impressed by Amazons other sweets

Quality-Overall5%−0.04

Great product

Excellent quality, would recommend

Not too bad

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

large bags

They are bigger than the ones I buy locally

The pieces are bite-size

FAQ

Common Red Vines questions

Answered from the same tracked data.