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Red Stripe Lager

Fail

Shoppers spend only $29K a year here, so Red Stripe Lager is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£29K/yr43K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
84%top-5 click share · 6 brands · 47 sellers

Flapen Score

Red Stripe Lager against its category

The dotted line is the Grocery average. Past it, Red Stripe Lager is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Stripe Lager market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Stripe Lager 43K times last year and spent an estimated £29K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
3.7%
Market size, estimated
£29Ka year
Top search term
red stripe14K searches a year

02 · Price

A sale here is worth £18.41.

Listings sell for £18.41 on average, from £5.16 to £43.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £18.41 that is £5K to £9K a year per listing.

Average price
£18.41inside the $15 to $100 sweet spot
Price range
£5.16–£43.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #644 within Beer, Wine & Spirits. It carries 65 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
44%
Out of stock, average day
4.4%
Average rank
#644in Beer, Wine & Spirits
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
65per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Stripe Lager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

47

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Red Stripe72%
  • Gaffer8%
  • AWOG8%
  • KHIM4%
  • Drayman Direct4%
  • Lewistons-Of-London4%

Demand

Red Stripe Lager search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Red Stripe Lager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red stripe14K/yr
  • red stripe lager20K/yr
  • red stripe beer bottles5K/yr
  • red stripe beer4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Stripe Lager

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money100%+4.90

Great price, much cheapness

Return

0.2% Return rate 100% Fixable by listing

Size-Overall100%

FAQ

Common Red Stripe Lager questions

Answered from the same tracked data.