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Red Napkins

Fail

Prices span $2.27–$6.71, mostly outside the sweet spot, so Red Napkins is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£54K/yr80K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 32 sellers

Flapen Score

Red Napkins against its category

The dotted line is the Grocery average. Past it, Red Napkins is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Napkins 80K times last year and spent an estimated £54K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
14.1%
Market size, estimated
£54Ka year
Peak month
December12.5× the quietest month
Top search term
red napkins52K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £2.27 to £6.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£2.27–£6.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #151 within Papers, Wraps & Bags. It carries 1,147 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
13.5%
Average rank
#151in Papers, Wraps & Bags
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,147per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Napkins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

32

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

11%

  • Bulky Soft41%
  • Talking Tables20%
  • FOOGO Green8%
  • amscan8%
  • NatNarr5%
  • Maki5%
  • Open — no brand owns it (5 brands, 11%)

Demand

Red Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Red Napkins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red napkins52K/yr
  • red paper napkins8K/yr
  • red serviettes8K/yr
  • red napkins 100 pack5K/yr
  • napkins red3K/yr
  • red christmas napkins5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Napkins

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Bit small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Red Napkins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data