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Red Napkins

Fail

Prices span $2.27–$6.71, mostly outside the sweet spot, so Red Napkins is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£54K/yr80K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 32 sellers

Flapen Score

Red Napkins against its category

The dotted line is the Grocery average. Past it, Red Napkins is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Napkins 80K times last year and spent an estimated £54K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
14.1%
Market size, estimated
£54Ka year
Peak month
December12.5× the quietest month
Top search term
red napkins52K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £2.27 to £6.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£2.27–£6.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #151 within Papers, Wraps & Bags. It carries 1,147 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
13.5%
Average rank
#151in Papers, Wraps & Bags
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,147per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

32

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Bulky Soft41%
  • Talking Tables20%
  • FOOGO Green8%
  • amscan8%
  • NatNarr5%
  • Maki5%
  • Open — no brand owns it (5 brands, 11%)

Demand

Red Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Red Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red napkins52K/yr
  • red paper napkins8K/yr
  • red serviettes8K/yr
  • red napkins 100 pack5K/yr
  • napkins red3K/yr
  • red christmas napkins5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.21

Bit small

Slightly too small

Thickness33%−0.20

theyre so thin

Thinner than useful

Tiny and thin

Quality-Overall8%+3.45

Waste of money too flimsy not quality for £5

Value For Money8%+0.57

These are not even worth £1 let alone £5.25

Love

Quality-Overall56%+3.45

good quality, fast delivery thank you

Good quality napkins

Excellent quality

Value For Money21%+0.57

Affordable

Great value

Good value

Color7%+0.32

colour were perfect

Just the right colour for my needs

Colour red was a true red

Advertised Vs Actual Product5%+0.19

Better than expected

They did the job

Just as described

Absorbency3%+0.11

Soft and absorbent

Return

0.2% Return rate 68% Fixable by listing

Color33%▁▅▇▁█▅
Size-Overall33%█▅▁▁▅▃

Bit small

Slightly too small

Quality-Overall10%▁▁█▁▁▅

Waste of money too flimsy not quality for £5

Thin10%▁▁█▁▁▅
Water Resistance5%▁▁▁▁▁█

FAQ

Common Red Napkins questions

Answered from the same tracked data.