Is red napkins profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (39/100).

How competitive is the red napkins niche?

11 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in red napkins?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.2%.

When does demand for red napkins peak?

Demand peaks in Nov–Dec; the busiest month runs 12.5× the quietest.

What does it cost to enter the red napkins niche?

Listings span £2.27–£6.71; the average listing price is £4.77 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.

red napkins

Skip it

Prices mostly outside the sweet spot ($2.27–$6.71) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,146.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad£54K

£54K/yr · 80K searches

Avg price

Bad£4.77

avg listing price — sweet spot $15–$100

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.27–£6.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, red napkins is a £54K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

red napkins market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £48K–£60K; units × avg price
Conversion rate: 14.1%
Avg BSR: #151
Page quality: 0%
Prime: 92%
Sponsored: 62%
Out of stock: 13.5%
Avg brand age: 38 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

Bulky Soft41%
Talking Tables20%
FOOGO Green8%
amscan8%
NatNarr5%
Maki5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Open Trend

Top red napkins search terms

red napkins52K/yr -31.1%10.3% conv.
red paper napkins8K/yr -22.5%9.3% conv.
red serviettes8K/yr -35.3%12.6% conv.
red napkins 100 pack5K/yr +1.6%15.8% conv.
napkins red3K/yr -19.1%11.9% conv.
red christmas napkins5K/yr -89.8%0.0% conv.

All search terms

Top red napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Red)

Bulky Soft£4.404.5★6,021 rev

Table Fun 100 x Soft Red Paper Napkins | 2ply 33cm | Disposable Red Serviettes Party Napkins for Birthdays and BBQs Valentines Weddings Christmas Catering Events Recyclable Made in EU

Talking Tables£4.884.5★1,544 rev

FOOGO Green 100pcs Elegant Red Paper Napkins FSC Certified 33 x 33 cm 2 Ply Strong Serviettes Fully Home Compostable Super Soft Paper Tissues Cocktail Disposable Napkins

FOOGO Green£6.714.6★365 rev

Amscan 9915402-203 - Fiesta Red Eco-Friendly Compostable Luncheon Napkins - 20 Pack

amscan£2.274.4★26 rev

60 Pcs Red Napkins 2ply25 x 25cm Red Paper Napkins Disposable Party Napkin Paper Serviettes for Birthdays Luncheon Holidays Mothers Day

NatNarr£4.814.0★295 rev

Newest

by launch date

Vibrant Red Paper Napkins with Delicate Scalloped Lace Edge for Parties & Gatherings - Disposable 33x33cm Cocktail Napkins 40-Pack for Weddings Birthdays & Festive Dining Table Decor (Red)

GHKJOK£5.934 rev

6mo ago

MOMAHUA 20P Party Napkins Red Napkins for Birthday 6.5inch Birthday Serviettes Solid Color Tableware Table Decors for Wedding Picnic Red Themed Party Supplies

MOMAHUA£3.8410 rev

12mo ago

60 Pcs Red Napkins 2ply25 x 25cm Red Paper Napkins Disposable Party Napkin Paper Serviettes for Birthdays Luncheon Holidays Mothers Day

NatNarr£4.81295 rev

1y ago

Table Fun 100 x Soft Red Paper Napkins | 2ply 33cm | Disposable Red Serviettes Party Napkins for Birthdays and BBQs Valentines Weddings Christmas Catering Events Recyclable Made in EU

Talking Tables£4.881,544 rev

1y ago

FOOGO Green 100pcs Elegant Red Paper Napkins FSC Certified 33 x 33 cm 2 Ply Strong Serviettes Fully Home Compostable Super Soft Paper Tissues Cocktail Disposable Napkins

FOOGO Green£6.71365 rev

2y ago

What buyers say about red napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall56%

“good quality, fast delivery thank you”

Value For Money21%

“Affordable”

Color7%

“colour were perfect”

Advertised Vs Actual Product5%

“Better than expected”

Absorbency3%

“Soft and absorbent”

Strength3%

“Strong and good value”

Size-Overall2%

“Ideal size”

Moist/Dry2%

“Can take a fair amount of moisture”

Soft Feel2%

“soft to touch”

What buyers complain about

Size-Overall50%

“Bit small”

Thickness33%

“theyre so thin”

Quality-Overall8%

“Waste of money too flimsy not quality for £5”

Value For Money8%

“These are not even worth £1 let alone £5.25”

Top return reasons

Color33%

Size-Overall33%

Quality-Overall10%

Thin10%

Water Resistance5%

Value For Money5%

Advertised Vs Actual Product3%